Emma den Hartog
Brisbane
Summary
Outgoing and motivated professional with a passion for improving health and wellbeing. Results-driven with a background in personal training, lifestyle coaching and behaviour change, combined with hands-on experience in marketing, sales and business growth. Skilled in programme design, performance coaching, stakeholder communication and event coordination, bringing a commercial and well-rounded approach to driving client outcomes and organisational success.
Overview
4
4
years of professional experience
Work History
Personal Trainer
Third Space City
09.2023 - 09.2025
- Created and delivered personalised lifestyle, training and nutrition programmes combining exercise science, behavioural psychology and empathetic coaching to drive measurable performance, muscle growth, sustainable fat loss and long-term behaviour change.
- Leveraged sales and marketing expertise to generate leads, convert prospects into loyal clients and consistently exceed personal & club performance targets.
- Managed a portfolio of 20+ active clients (100+ sessions per month) while maintaining high satisfaction and retention rates.
- Recognised as a top performer for two consecutive years, selected for leadership and management development initiatives, and mentored peers on best practices in client engagement and service delivery.
- Pursued continuous professional development in cutting-edge training methods (HYROX, performance/tapering, plyometrics, behavioural science) to keep programmes innovative and results-driven.
Lead Fitness Instructor
Rumble Boxing West End
11.2022 - 08.2023
- Drove grassroots marketing initiatives to build awareness of a new fitness club, creating promotional campaigns and leading community events that increased local recognition and membership uptake.
- Coordinated and delivered launch and promotional activities, liaising with partners and local media to position the club as a go-to fitness destination.
- Led group fitness and boxing classes (up to 38 participants) and delivered 1:1 personal training to maintain high-quality service and retention while the club scaled.
- Contributed to programme design and client experience, ensuring sessions appealed to a wide range of fitness levels and supported overall brand growth.
Communications Account Executive
Sabio Agency
05.2022 - 11.2022
- Supported internal communications for national and multinational organisations in mining, insurance and professional services, aligning leadership messaging with staff engagement.
- Built client relationships and delivered communication strategies to boost brand visibility and employee engagement.
- Monitored media coverage and sentiment, flagging opportunities and risks to inform client responses.
- Managed timely delivery of marketing assets across multiple platforms to ensure consistent messaging.
Communications Graduate
Department of Transport and Main Roads
10.2021 - 05.2022
- Produced and edited internal communications, including the GM’s newsletter and the division’s Maritime Matters publication.
- Drafted media statements for the Minister of Transport and senior leadership to support accurate, timely external messaging.
- Handled crisis communications and monitored media coverage to protect the Department’s reputation.
- Promoted the Maritime Division’s role and achievements to internal stakeholders and external partners.
Education
Bachelor of Commerce - Economics and Marketing
University of Otago
01.2021
Certificates III and IV in Fitness - undefined
National Health and Fitness Academy
08.2022
Skills
- Client-centred coaching & behaviour change
- Programme design & performance coaching
- Leadership, mentorship & team engagement
- Marketing, promotion & brand growth
- Sales, lead conversion & client retention
- Event & community initiative coordination
References
Sam, Lynch, Fitness Manager, sam.lynch@thirdspace.london, +44 7896919388, Third Space London
Timeline
Personal Trainer
Third Space City
09.2023 - 09.2025
Lead Fitness Instructor
Rumble Boxing West End
11.2022 - 08.2023
Communications Account Executive
Sabio Agency
05.2022 - 11.2022
Communications Graduate
Department of Transport and Main Roads
10.2021 - 05.2022
Certificates III and IV in Fitness - undefined
National Health and Fitness Academy
Bachelor of Commerce - Economics and Marketing
University of Otago
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