Emma Barnes

• Build client and agency relationships with key decision-makers across retail vertical.
• Strengthen Hearst reputation through print, digital, social, experiential, commercial solutions.
• Deliver strategic client engagement using webinars, thought leadership, events and immersions.
• Partner with commercial and insights teams to craft data-led narratives for retail category.
• Identify client business challenges and shape opportunities for meaningful commercial impact.
• Use audience insight research and market intelligence for commercially effective solutions.
• Coordinate sales, content, editorial strategy, and marketing teams for best outcomes.

• Managed commercial partnerships for non-luxury UK fashion clients across the Hearst portfolio.

• Coordinated multi-platform commercial solutions to grow partnerships for UK fashion clients.

• Handled partnership conversations across all media platforms and available solutions.

Led commercial team responsible for direct booking business in fashion, beauty and interiors verticals across the Hearst portfolio.

Worked with Publishing Director to lead the commercial team responsible for driving advertising revenue across the ELLE portfolio