Emily Spry
Horton Heath,Hampshire
Summary
Results-driven Regional Manager with proven ability to establish strong stakeholder relationships and drive growth in dynamic environments. Demonstrates strong leadership and strategic talent, with a deep understanding of local markets. Successfully developed business strategies and programs that increased revenues and enhanced customer satisfaction.
Overview
21
21
years of professional experience
Work history
Regional Training Consultant (part time)
PADI EMEA
Bristol
03.2023 - 01.2025
- Provided sales and training support for PADI centres and members in Eastern Europe and Turkey.
- Lead consultant for EFR and first aid queries.
- Lead consultant for youth training queries.
- Assisted Regional Manager with growth and retention strategies.
- Advised on course revisions and testing of new products.
- Consistently demonstrated efficient time management.
- Within team, consistent top performer for quantity of phone calls handled per hours worked.
Regional Manager
PADI EMEA
Bristol, Bristol
01.2019 - 03.2022
- Served as business advisor to PADI Dive Centres in UK north (M4 upwards), Norway, Iceland and Faroe Islands.
- Identified potential new business members and worked to increase and retain membership.
- Major business threat from dive centres choosing to use alternative training company. Whilst Regional Manager, not one dive centre within region chose to leave for this reason.
- Responsible for own schedule and travel for strategic business development meetings with each dive centre.
- Through efficient travel planning, significantly reduced travel costs allowing more money to be invested in business development programs.
- Supported independent businesses with marketing strategies for increasing sales and certifications.
- Ran Business Management Programs for key stakeholders.
- Developed retention strategies for businesses during COVID.
- Organised in-person training events and seminars.
Regional Training Consultant
PADI EMEA
Bristol
09.2016 - 01.2019
- Developed strong working relationships with key members covering UK north region.
- Developed strategies to increase sales and certifications.
- Represented PADI at trade shows and events.
- Presented live training seminars and webinars, including live training webinars with more than 500 attendees.
- Contributed to global course development and publications.
Brand Manager
One World Adventures
Winchester, Hampshire
03.2015 - 09.2016
- Developed new brand for school expeditions to sustainable overseas conservation projects.
- Developed brand policies, processes and risk assessments along with sales and marketing literature.
- Developed presentations for stakeholders to onboard school groups, and expedition preparation.
- Established 24-hour emergency assistance support team for overseas expeditions.
Travel Consultant
Flight Centre
Bristol
10.2014 - 03.2015
- Achieved customer satisfaction by providing tailored travel solutions.
- Exceeded sales targets by 10%.
- Utilised industry software including Galileo proficiently for efficient booking and scheduling.
- Assisted customers with all aspects of travel planning leading to successful holidays.
Program Developer
Dive Superyacht
Bristol
05.2014 - 10.2014
- Created program to guide superyacht crew when managing diving operations.
- Audited super yacht dive facilities on superyacht to review suitability for use and trained crew in general diving operations.
- Frequently traveled to Montenegro and Barcelona to engage with captains and crew regarding scuba diving operations and safety.
- Ran scuba diving safety seminar for 50+ crew
Manager and PADI Course Director
Mike's Dive Store
Bristol
01.2012 - 04.2014
- Oversaw development of new dive centre, optimising store layout and establishing online presence.
- Created customer acquisition and retention strategies to enhance engagement.
- Organised diving trips and courses nationwide and internationally.
- Managed stock levels, profit and loss, salaries, recruitment, and risk assessment documentation.
- Increased monthly sales by 250%.
Marketing Manager
London School of Diving
Chiswick, Hounslow
10.2009 - 10.2010
- Developed marketing literature and advertising.
- Coordinated logistics for weekly courses which regularly had in excess of 30 students on weekends.
- Managed customer accounts, sales and quality management.
- Promoted overseas dive trips incorporating additional courses to increase diver certifications.
- Effectively wrote and used marketing emails to increase course sales.
Operations Manager
Subway Watersports
Roatan, Honduras
02.2009 - 10.2009
- Implemented new procedures to increase operational efficiency.
- Coordinated training and reservations for centre.
- Staff payroll and bookkeeping.
- Risk assessments and primary first aider.
- Significantly increased Tripadvisor score for centre from 3.6 to 4.5.
Dive Instructor
Divers Down & Reef Divers
Grand Cayman, Cayman Islands
11.2006 - 02.2009
- Boat captain, dive guide and PADI instructor responsible for safety of guests.
- Established strong relationships with guests encouraging repeat bookings.
- Frequently managed over 100 diving guests weekly.
- Concierge for hotel guests.
- Service technician for dive equipment.
- First aider.
- Organiser of underwater clean-ups.
Programme Manager
World Challenge Expeditions
Acton, Ealing
08.2004 - 06.2006
- International sales for volunteer placements and expeditions.
- Developed sales literature.
- Managed bookings and costings.
- Data analysis, profit and loss reports.
- Improved sales by 24%.
In-house Trainer
Securitas Cash Management
Winchester, Hampshire
09.2003 - 07.2004
- Created in-house training and induction program focussed on increasing efficiency whilst ensuring all staff knew fire and incident procedures.
- Weekend manager responsible for security and staff management.
- Highly responsible and trusted position as key holder to £200,000,000 vault.
Education
GCSE's - Mathematics
Westgate School
Winchester, UK 09/1990 - 07/1995
A Levels - English Language, Media Studies, Performing Arts
Peter Symonds' College
Winchester, UK 09/1995 - 07/1997
BSc with Honours - Psychology
University of Gloucestershire
Gloucestershire, UK 09/1997 - 07/2001
PGCE - Upper Primary, Maths Specialist
University of Reading
Reading, UK 09/2001 - 07/2002
Skills
- Full clean driving licence
- Microsoft Office and 365
- SOP writing
- Salesforce
- Tableau
- Photoshop
- Canva
- PADI Course Director
- PADI Instructor Examiner
- EFR First Aid at Work Instructor Trainer
- EFR 12-Hour Care for Children Instructor
- Fire Warden training
- 1000 hours Boat Captain experience
Custom
- Project AWARE stand, Bristol Festival of Nature, 06/01/14
- Organiser, Golf Day, Finathon and Kisses for Fishes fundraising events, 01/01/13
- Organiser, Dive site clean up and Fundraiser for Earth Day, Grand Cayman, 04/01/11
- Organiser, Sport Relief Underwater Cycle Fundraiser, London School of Diving, 03/01/10
- Organiser and presenter, Presentations with Roatan Marine Park and Utila Centre for Marine Ecology about invasive Lionfish, 08/01/09
- Volunteer, Blue Iguana Recovery Program, Grand Cayman, 01/01/07 - 12/31/09
- Volunteer teacher, Msangeni Secondary School, Tanzania, 01/01/02 - 06/30/02
- Chairman, Music, Acting and Dance Society and Musical Production Society, University of Gloucestershire, 01/01/99 - 12/31/01
Personal Information
Date of birth: 05/15/79
Timeline
Regional Training Consultant (part time)
PADI EMEA
03.2023 - 01.2025
Regional Manager
PADI EMEA
01.2019 - 03.2022
Regional Training Consultant
PADI EMEA
09.2016 - 01.2019
Brand Manager
One World Adventures
03.2015 - 09.2016
Travel Consultant
Flight Centre
10.2014 - 03.2015
Program Developer
Dive Superyacht
05.2014 - 10.2014
Manager and PADI Course Director
Mike's Dive Store
01.2012 - 04.2014
Marketing Manager
London School of Diving
10.2009 - 10.2010
Operations Manager
Subway Watersports
02.2009 - 10.2009
Dive Instructor
Divers Down & Reef Divers
11.2006 - 02.2009
Programme Manager
World Challenge Expeditions
08.2004 - 06.2006
In-house Trainer
Securitas Cash Management
09.2003 - 07.2004
GCSE's - Mathematics
Westgate School
09/1990 - 07/1995
A Levels - English Language, Media Studies, Performing Arts
Peter Symonds' College
09/1995 - 07/1997
BSc with Honours - Psychology
University of Gloucestershire
09/1997 - 07/2001
PGCE - Upper Primary, Maths Specialist
University of Reading
09/2001 - 07/2002
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