Elise Christian
London
Summary
I'm a writer, content strategist, and editor who's spent my career making content that actually connects with people. Most recently, I led editorial operations and oversaw a growing online events function, using SEO and analytics to understand what was working and why. Mentoring is something I genuinely enjoy - watching people find their voice and grow in confidence is hugely rewarding. I've also been exploring how AI can make the creative process sharper, not lazier. I'm used to managing various moving parts (from WordPress and video production to live virtual events), making sure they all pull in the same direction.
Overview
10
10
years of professional experience
5
5
years of post-secondary education
Work history
Lifestyle Editor
Rest Less
London
2022.01 - 2026.04
- Developed and executed online content strategy for over 50s member base (of 1.2 million), maximising engagement, audience reach, and commercial impact across website, app, and social channels.
- Mentored direct reports from Editorial Assistant to Senior Writer level, scaling team output by 4x.
- Drove revenue growth through sponsored content partnerships with leading brands, including Boots Opticians, Bupa, Intrepid, Sandals, TUI, and Vintage Cash Cow.
- Utilised GA4 analytics and SEO best practices to track and optimise engagement across email and organic channels.
- Collaborated with the marketing team to develop CRM strategies and analyse key performance metrics (CTR, CVR).
- Introduced video content and AI integration in editorial workflows,
- Facilitated ideation sessions with individual content creators and across teams to consistently bring new and interesting content to the platform.
Content Manager
Rest Less
London
2020.01 - 2022.01
- Built and managed a content team of staff writers and freelancers, aligning individual strengths with high-demand content areas to maximise output and expertise.
- Established end-to-end content production process, from ideation through to publication, using WordPress/Elementor, and adapted workflows to meet evolving business needs.
- Helped transform Rest Less from a careers website into a lifestyle business during COVID-19 to meet member needs.
Content Writer
Rest Less
London
2018.01 - 2020.01
- Helped increase website traffic by producing several weekly articles (1500-3000 words each) to be featured in email newsletters, with a focus on career advice.
- Adhered to strict deadlines whilst maintaining quality standards, increasing overall output efficiency.
Freelance & Ghost Writer
Various websites and publications
Remote
2016.01 - 2018.01
- Produced diverse content ranging from artist biographies to advice on canine breeding across various industries and publications.
- Built long-term client relationships based on trust, discretion, and reliability.
Education
MA Multimedia Journalism - Distinction
University of Kent
2013.01 - 2016.01
Bachelor of Arts - 2:1
University of Kent
Canterbury 2016.01 - 2017.01
BSc Midwifery - Year One
University of Greenwich
2012.01 - 2013.01
Skills
- Content Strategy
- Editorial Leadership
- Writing & Editing
- Team Management
- SEO Optimisation
- WordPress/Elementor
- GA4 Analytics
- Sponsored Content
- Video Production
- Data Analysis
- Cross-functional Collaboration
- Mentoring & Development
- Brand Partnerships
- AI Tools Integration
- Project Management
Affiliations
- Running, travelling, reading romance novels, and trying new restaurants!
Timeline
Lifestyle Editor
Rest Less
2022.01 - 2026.04
Content Manager
Rest Less
2020.01 - 2022.01
Content Writer
Rest Less
2018.01 - 2020.01
Bachelor of Arts - 2:1
University of Kent
2016.01 - 2017.01
Freelance & Ghost Writer
Various websites and publications
2016.01 - 2018.01
MA Multimedia Journalism - Distinction
University of Kent
2013.01 - 2016.01
BSc Midwifery - Year One
University of Greenwich
2012.01 - 2013.01