Eliot Fowle

• Part of a formal programme of work experience. Created statistical reports, newsletters and presentations, in relation to the Northamptonshire league which helped over 50 grassroots clubs confirm their status for the following season.

• Developing engaging content formats to drive engagement with key audiences and meet strategic goals.
• Working closely with elite athletes on content ideation & growing social numbers while also growing their brand.
• Liaising with partners to grow badminton's global reach through content creation.
• Working closely with the Marketing manager to try and grow the sport, the league & the brand.
• Developing engaging content formats to drive engagement with key audiences and meet strategic goals.
• Using data-driven insights to monitor, measure, and report on content performance.
• Developing communications that support the development of badminton at the grassroots level and engaging a youth audience.
• Creating content for the governing body of the world's biggest racket sports, Badminton England & their domestic league - The National Badminton League.
• Covering Elite tournaments abroad and most notably the YONEX All England, Badminton's biggest annual tournament.

This includes:

• Planning, producing and publishing content for the Badminton England, NBL & YONEX All England social accounts.
• On camera videos with players & also myself alone (vlog style, informative content)
• Videography, interviewing (in front of & behind camera) and using editing software such as Premier Pro, Canva & other Adobe suites.
• Working to tight deadlines, both collaboratively with the team and independently.
• Covering live events with breaking news stories & time sensitive content.
• Writing news articles & finding interesting/newsworthy stories to report on.

• Independently identify newsworthy sports stories/breaking news and create engaging articles, that have relevance to the 10,000+ followers on X. These articles have generated over 1000 views.

• Managed and ran social media accounts of over 70,000 followers, focusing mainly on TikTok and Instagram. Using my video production and editing skills I planned, created and posted creative content, including high-quality Posts, Reels and TikTok's. Using my on and off-camera skills acquired as part of my undergraduate qualification, these posts gained a lot of traction and allowed me to express my creative ability.

• Developed and ran social and sporting activities, for international students, as part of their timetabled activities.

• Produced creative and engaging content for the club's social media and YouTube channels, including match highlights, behind-the-scenes content, pre and post-match interviews as well as attending press conferences. Undertook performance and recruitment analysis as a side job, learning from the technical scouts/analysts on match day.

• Assisted coaches to deliver football holiday camps for aspiring footballers from ages 4 – 15.

• These roles developed teamworking and problem solving skills as well as learning new systems and processes quickly, with efficiency in their implementation. They required a personable demeanour, and an ability to think quickly and assertively within a customer-focused environment.