Raymond Leddy

Marketing

• Formulation and Implementation of Strategy for the ŠKODA Brand in Ireland.
• Developing Innovative Brand and Tactical Campaigns to deliver record Brand Image, Brand Awareness and Vehicle Sales in 2023.
• Management of the Marketing Communication Budget (averaging €3.5m per annum).
• Supporting sales by Monitoring the Competitive Environment and Developing Innovative Product and Consumer Initiatives.
• Motivate, Lead and Inspire our Marketing Agencies to deliver Award Winning Campaigns for the brand.
• Collaborating with ŠKODA Auto Marketing Departments and Regional Representatives regarding strategy and performance.
• Implementation of CRM Processes in Volkswagen Group Ireland including Sales Force and "Vehicle Hand Over Portal".

Product

• Positioning ŠKODA vehicles in the Irish market in order to achieve sales volume targets with maximum financial return.
• Liaising with ŠKODA Auto Sales Region and Product Departments regarding product market performance.
• Establishing and Maintaining ŠKODA product and price information in local and online systems.
• Simplifying - Improving the Customer Experience by reducing vehicle complexity and product offering.
• Training and Product Education of the ŠKODA dealer network.
• Responsible for Vehicle Connectivity and roll out of brand mobile applications.

• Responsible for Development of ŠKODA Marketing Executives and Digital Specialist.
• Formulation and Implementation of the annual ŠKODA Marketing Plan.
• Recruitment and Performance Management of Creative, PR and Online Agencies.
• Co-ordinating Dealer Network Marketing Campaigns and Launches.
• Launch and development of successful ŠKODA Sponsorship Partnerships and Platforms (GAA and later Cycling).
• Recruiting and Partnering with Brand Ambassadors to endorse the ŠKODA brand.

• Maintaining Strong Relationships with ŠKODA dealer network.
• Formulating Quantitative and Qualitative Dealer Targets.
• Managing Dealer Performance.