Maryna Bulba
London,UK
Summary
Results-driven PPC & Paid Media Specialist with 6+ years of experience managing and optimising digital advertising campaigns across Google Ads, Meta Ads, and other platforms. Proven track record of increasing ROI, reducing CPA, and scaling campaigns through data-driven strategies. Strong analytical mindset combined with commercial awareness gained from retail leadership roles.
Overview
6
6
years of professional experience
1
1
Certification
Work history
PPC manager
BrightEdge Digital
2024.04 - 2026.04
- Managed and optimised multi-channel PPC campaigns (Google Ads & Meta Ads) with monthly budgets up to £20,000
- Reduced cost-per-acquisition (CPA) by 30% through continuous A/B testing and audience segmentation
- Scaled high-performing campaigns, increasing ROAS by 40% across e-commerce clients
- Conducted keyword research and competitor analysis to improve ad relevance and Quality Score
- Built and managed retargeting funnels, increasing conversion rates by 25%
- Analysed campaign performance using Google Analytics and provided weekly reports with actionable insights
- Collaborated with designers and copywriters to improve ad creatives and CTR
- Remote
Store Manager
Massimo Dutti
2020.09 - 2023.04
- Led commercial strategy and performance optimisation in a high-volume retail environment
- Analysed sales data and customer behaviour to improve conversion and revenue
- Managed KPIs, budgeting, and team performance
Paid Social & Targeting Specialist
NovaReach Marketing
2020.01 - 2024.02
- Launched and managed Facebook & Instagram ad campaigns for small and mid-sized businesses
- Developed audience targeting strategies based on customer behaviour and interests
- Increased engagement rates by up to 50% through creative testing and optimisation
- Implemented Facebook Pixel tracking and basic conversion tracking setups
- Managed campaign budgets efficiently while maintaining performance targets
Education
Master of Fashion Design -
National Pedagogical Dragomanov University
UkraineSkills
- Google Ads (Search, Display, Shopping)
- Meta Ads (Facebook & Instagram)
- Campaign Optimisation & Scaling
- Audience Targeting & Retargeting
- Google Analytics & Data Analysis
- A/B Testing
- Keyword Research
- Budget Management (£10K monthly budgets)
- Conversion Tracking (Pixel, Tag Manager basics)
- Excel / Google Sheets
Certification
- Google Ads Search Certification (Google Skillshop)
- Meta (Facebook) Ads Training Course – Kyiv Digital Academy
- PPC Specialist Course – Projector Institute (Ukraine)
- Google Analytics for Beginners – Google
LANGUAGES
English
Advanced (C1)
Ukrainian – Native
Proficient (C2)
Russian – Fluent
Proficient (C2)
ADDITIONAL
- Strong analytical thinking and commercial mindset
- Fast learner with high attention to detail
- Experience working with performance-driven targets
Timeline
PPC manager
BrightEdge Digital
2024.04 - 2026.04
Store Manager
Massimo Dutti
2020.09 - 2023.04
Paid Social & Targeting Specialist
NovaReach Marketing
2020.01 - 2024.02
Master of Fashion Design -
National Pedagogical Dragomanov University