Eamonn Gaffney
Hamilton,ML3
Summary
Accomplished professional with expertise in ECommerce Strategy & Digital Transformation, Financial Management & KPI Reporting, and Operations & Supply Chain Leadership.
Demonstrates proficiency in Data Analytics & Commercial Insight, Project & Change Management, and SEO, PPC, Affiliate & Marketplace Management.
Skilled in Supplier & Stakeholder Relationship Management and Team Leadership & Development, ensuring Quality Assurance standards such as ISO9001 are met.
Committed to driving digital innovation and operational excellence to achieve strategic business objectives.
Customer-oriented, strategic-thinking and meticulous sales professional with over twenty years of experience in building relationships, cultivating partnerships, retaining top accounts and growing profit channels.
Overview
22
22
years of professional experience
Work history
Business Development Manager
ShopWired
2025.09 - 2026.05
- Engaging with high quality Inbound leads whilst generating new business opportunities.
- Managed and converted inbound leads into paying customers through discovery calls, demos and tailored proposals
- Proactively generated new leads via outbound activity (LinkedIn, cold outreach, email campaigns, networking)
- Developed and managed a strong pipeline to consistently achieve targets
- Built trusted relationships with SME owners, retailers and decision-makers
- Accurately forecast and reported activity, maintaining up-to-date records in the CRM
- Represented ShopWired at in-person events
Managing Director
Palacerigg Sports & Outdoor Ltd
2020.12 - 2023.05
- Built and scaled a hybrid ecommerce/wholesale retail business from launch to nearly £1m revenue in year two.
- Secured six wholesale partnerships with major international brands.
- Built a systematic warehouse operation and a team of five.
- Created and managed product catalogues across multiple marketplaces using an aggregator.
- Implemented price-scraping automation to maintain competitive pricing.
- Oversaw all business functions: hiring, training, finance, logistics, customer service, and supplier management.
- Drove rapid revenue growth through a low-risk hybrid stock/dropship model.
Operations Manager (eCommerce)
Trespass
2015.08 - 2020.12
- Led operational, financial, and strategic functions for a £20m+ ecommerce division within a major international outdoor brand.
- Co-developed and implemented online strategy across marketing, logistics, and customer service.
- Managed departmental budgets, KPI reporting, and monthly financial reviews with Directors.
- Delivered major operational improvements across logistics, QA, and customer service.
- Produced data-driven reports using ERP/CRM systems to reduce costs and increase revenue.
- Supported 200+ retail stores across the UK and Europe.
- Oversaw project lifecycles including planning, supplier management, and release management.
Managing Director
CentralOnline Ltd
2004.01 - 2015.01
- Founded and grew a multi-channel retail business including ecommerce, a golf shop, and a fitness showroom.
- Partnered with global brands including Callaway, Taylormade, Adidas, Nike, and Reebok.
- Ranked among the top 5 independent UK retailers for Callaway and Taylormade.
- Took products from concept to international retail distribution.
- Managed global logistics from container shipments to individual fulfilment.
- Built and led a diverse team, delivering training and operational leadership.
- Designed and executed SEO, PPC, affiliate marketing, and ecommerce strategy.
Education
BSc - Quality Management with Business
University of Strathclyde
Oracle Database Design & SQL - undefined
University of the West of Scotland
CIW Web Foundations Series - HTML5, Java, CSS, DNS, TCP/IP
UWS
Advanced Food Hygiene Qualification - undefined
Skills
- ECommerce Strategy & Digital Transformation
- Financial Management & KPI Reporting
- Operations & Supply Chain Leadership
- Data Analytics & Commercial Insight
- Project & Change Management
- SEO, PPC, Affiliate & Marketplace Management
- Supplier & Stakeholder Relationship Management
- Team Leadership & Development
- Quality Assurance (ISO9001, BRC, HACCP)
LANGUAGES
English — C2
Spanish — B1
Timeline
Business Development Manager
ShopWired
2025.09 - 2026.05
Managing Director
Palacerigg Sports & Outdoor Ltd
2020.12 - 2023.05
Operations Manager (eCommerce)
Trespass
2015.08 - 2020.12
Managing Director
CentralOnline Ltd
2004.01 - 2015.01
Oracle Database Design & SQL - undefined
University of the West of Scotland
CIW Web Foundations Series - HTML5, Java, CSS, DNS, TCP/IP
UWS
Advanced Food Hygiene Qualification - undefined
BSc - Quality Management with Business
University of Strathclyde