Gary Steyn
Higham Ferrers,Northamaptonshire
Summary
Business development strategist with over 15 years of experience driving revenue growth and establishing strategic partnerships in e-commerce and retail sectors for global brands. Proven ability to lead cross-functional teams and enhance operations for digital transformation. Achievements include significant contributions to sales performance and market expansion across UK, Europe, North America, Middle East, and Africa.
Overview
19
19
years of professional experience
Work History
Business Development Manager
Smurfit Westrock - Display
Corby, Peterborough
06.2025 - Current
- Acquired new customers and nurtured existing relationships throughout UK market.
- Identified B2B sales opportunities within Point of Sale marketing solutions.
- Managed sales pipeline from initial inquiry to project completion.
- Implemented CRM systems to track client interactions and sales pipeline, improving efficiency and customer service.
- Built new business partnerships to drive customer acquisition and generate revenue.
- Analysed market trends and competitor activities to identify opportunities for business expansion.
- Attended conferences and trade association meetings to represent company, build industry networks and promote new product lines.
Sales Manager
RTC Europe
Rugby, Lutterworth
03.2024 - 05.2025
- Directed sales and business development for retail accounts.
- Managed sales pipeline efficiently, ensuring consistent flow of business and meeting of sales objectives.
- Spearheaded commercial strategy for major clients, including Tesco, Morrisons, Co-Op, and Bestway.
- Coordinated with design, project management and production teams to delivery timely support to planned campaigns.
- Prepared detailed reports on sales activity, revenue generation, and market penetration for senior management review.
Strategy Consultant - New Business
Fujifilm Canada Inc.
Bedford, bedford
02.2022 - 02.2024
- Secured partnerships with Virgin, VISA, RBC, and NHL to drive business expansion.
- Orchestrated launch of Fujifilm's first B2C/B2B Shopify e-commerce platforms.
- Developed strategic framework to enhance digital commerce and retail penetration.
- Oversaw strategic projects from conception through to completion, ensuring alignment with company priorities.
- Used creativity, strategic thinking and knowledge of current market trends to target and build relationships with potential customers.
- Engaged with stakeholders across all levels to gather input and build consensus around strategic decisions.
Business Development Manager
Fujifilm Canada Inc.
Mississauga, Ontario-Canada
03.2020 - 02.2022
- Established strategic partnerships with Mattel, NBA, and Air Miles Rewards to expand brand reach.
- Collaborated with product development teams to align offerings with market needs and opportunities.
- Produced detailed monthly and yearly financial reports for senior management.
- Prepared reports and presentations detailing business development activities and outlining new initiatives.
- Achieved twofold return on ad spend for digital campaigns, doubling year-over-year e-commerce sales.
- Developed business plans to establish revenue and growth.
- Closed long-term agreements through skilful negotiation.
- Built new business partnerships to drive customer acquisition and generate revenue.
Business Development Manager
The Central Group
Mississauga, Ontario-Canada
08.2018 - 02.2020
- Developed go-to-market strategies for global brands, including Sony PlayStation and Shark/Ninja.
- Achieved Sales Milestone Award for surpassing annual revenue targets.
- Developed business plans to establish revenue and growth.
- Built new business partnerships to drive customer acquisition and generate revenue.
- Produced quotes and proposals to provide value and benefits to prospective clients.
- Attended conferences and trade association meetings to represent company, build industry networks and promote new product lines.
- Managed project timelines and budgets, ensuring successful completion of business development initiatives.
Digital Sales Manager
Muscat Media Group
Muscat, Muscat-Oman
03.2017 - 01.2018
- Pioneered digital transformation initiatives, resulting in 125% revenue growth within six months.
- Secured high-profile clients such as Nestlé, Apple, and Dodge.
- Hosted first Digital Conference for Muscat Media, establishing company as industry leader.
- Promoted sales through digital marketing channels to increase sales and client retention.
- Managed online sales operations, driving growth and meeting targets through effective strategy implementation.
Communications Director
Focus on the Family
Kloof, Kwazulu Natal-South Africa
06.2014 - 02.2017
- Directed strategic marketing and PR initiatives to strengthen national brand presence.
- Led 22-member team in executing impactful campaigns and public engagements.
- Oversaw broadcast, marketing, and national events programs to drive visibility.
- Developed communication and public relations strategies based on company principles.
- Collaborated with senior management to align communication goals with overall business objectives.
- Prepared communication projects to promote new products and services.
- Organised corporate events, including press conferences and product launches, to strengthen stakeholder relationships.
Managing Director
Live The Dream Point of Purchase
Westville, Kwazulu Natal-South Africa
05.2007 - 05.2014
- Founded and scaled successful retail display company, securing vendor status with Unilever.
- Expanded client portfolio to over 20 accounts, leading to profitable business exit.
- Executed successful sale of business after seven years to pursue new opportunities.
- Kept organisation in compliance with regulations and internal requirements.
- Drove customer satisfaction improvements, evidenced by a 95% positive feedback rating from client surveys.
- Negotiated high-value contracts with key suppliers, securing favourable terms that allowed business to be competitve.
Education
Certificate of Higher Education - Marketing Management
Jan 2013
- Coursework in Principles of Marketing Managment.
Diploma Graduate
Digital Marketing - Digital Marketing 12- in 1
2020
- Coursework in Wordpress, email marketing, copywriting, Youtube, SEO, Pinterest, instagram,, facebook, twitter, Quora, LinkedIn, App, google, adwords.
Online Certificate - Excel
01.2024
- Coursework in Excel, beginner to expert.
Skills
- Commercial Strategy & Growth
- Business Development & Partnerships
- Digital & E-commerce Transformation
- Digital marketing
- Strategic planning
- Networking skills
- B2B sales expertise
- Marketing and sales strategies
- Account management
- Strategic decision-making
- Marketing expertise
- New revenue source development
- Retail marketing
- Proactive self starter
- Sales Leadership & Market Expansion
- Negotiation & High-Value Contracting
- Cross-Functional Team Leadership
- CRM & Data-Driven Decision Making
Custom Section
- Commercial Strategy & Growth
- Business Development & Partnerships
- Digital & E-commerce Transformation
- Revenue Optimization & Cost Reduction
- Sales Leadership & Market Expansion
- P&L Management & Strategic Planning
- Negotiation & High-Value Contracting
- Cross-Functional Team Leadership
- CRM & Data-Driven Decision Making
Websites, Portfolios and Profiles
https://www.linkedin.com/in/garysteyn/
Awards
- Emerging Leader, Marquis Who's Who, 2023-01-01
- Sales Milestone Award (£1 Million in Sales), The Central Group, 2020-01-01
- Sales Achievement Award, Muscat Media Group, 2017-01-01
Languages
English
First Language
Timeline
Business Development Manager - Smurfit Westrock - Display
06.2025 - Current
Sales Manager - RTC Europe
03.2024 - 05.2025
Strategy Consultant - New Business - Fujifilm Canada Inc.
02.2022 - 02.2024
Business Development Manager - Fujifilm Canada Inc.
03.2020 - 02.2022
Business Development Manager - The Central Group
08.2018 - 02.2020
Digital Sales Manager - Muscat Media Group
03.2017 - 01.2018
Communications Director - Focus on the Family
06.2014 - 02.2017
Managing Director - Live The Dream Point of Purchase
05.2007 - 05.2014
Varsity College - Certificate of Higher Education, Marketing Management
Udemy - Digital Marketing, Digital Marketing 12- in 1
Udemy - Online Certificate, Excel