Dylan Cawley
Leeds,West Yorkshire
Summary
I’ve been in B2B sales for around 4 years, starting out in outbound roles before moving into full-cycle positions. I found my stride at Parallel where I changed how I approached selling, focusing on structure over scripts and actually understanding the customer. Since then consistency has grown alongside quality, and at United Gas & Power generating over £110k in revenue in my first year, closing deals up to £40k. I’ve recently stepped into a role handling SDR-booked meetings and training SDRs, so the focus is now focused on both closing and improving team performance.
Overview
4
4
years of professional experience
Work history
Account Executive
United Gas and Power
Leeds, West Yorkshire
2025.04 - Current
- Generated £110,000+ in revenue within first 12 months, closing 38 deals (majority new logos)
- Booked 150+ meetings through outbound activity, including cold calling, LinkedIn, and self-sourced data
- Highest new business revenue from cold outreach across the team
- Won New Starter of the Year and Employee of the Month 3 times
- Managed the full sales cycle from prospecting through to close and ongoing account management
- Built a pipeline through a mix of cold calling, LinkedIn voice notes, industry engagement, and targeted data sourcing
- Focused on structure over scripts, improving conversion and consistency across deals
- Recently moved into a role handling SDR-booked meetings, training SDRs, and improving meeting quality
- Worked closely with SDRs to refine messaging, qualification, and overall approach
- Monitored competitor activity, staying informed about industry changes.
- Achieved sales targets by building strong business relationships.
- Established long-term partnerships by understanding and meeting client needs.
- Collaborated with cross-functional teams to deliver client objectives.
Training/Business development Manager
Parallel partnerships
Leeds, Yorkshire
2024.06 - 2025.04
- Led a team of 15 in B2B outbound campaigns spanning over multiple industries
- Assessed competitor activities for strategic positioning.
- Optimised operational procedures for improved productivity.
- Streamlined processes to improve overall efficiency.
- Drove revenue growth with innovative sales strategies.
- Generated £50,000+ revenue through outbound and client acquisition
- Still actively on the phones, leading by example
- Helped improve team performance by focusing on structure over scripts
- Managed client relationships and campaign performance
Telemarketer
Parallel Partnerships
Leeds, Yorkshire
2024.01 - 2024.06
- In my initial role at Parallel Partnerships, I was an outbound cold caller tasked with multiple campaigns, such as a dentistry campaign, where I was reaching out and speaking to practice managers and owners, using a consultative approach to book them in for a compliance software meeting.
- I worked in multiple industries, booking in for ERP software and solar clients.
- As a telemarketer. I was one of the highest performers as I had a major mentality shift in my sales career, which involved studying the psychology of sales.
Lead Consultant
Converta
Harrogate, Yorkshire
2023.04 - 2024.01
- My role at Converta initially involved working as a third-party telesales agent for one of the largest fuel distributors in the world.
- I was reaching out to SMB owners, taking a consultative approach to find out more about their current fuel card provider, then explaining our process and booking them in with one of the senior account managers for a meeting.
- Eventually, I progressed to working with a company called Norton Motorcycles, with Converta. My role was to reach out to people who potentially could be interested in the motorcycles, and to arrange a test ride for them.
- Furthermore, I was tasked with reaching out to current customers and obtaining feedback and reviews to ensure Norton had an excellent level of customer service.
- Fostered positive working relationships with stakeholders through open dialogue and compromise.
Business Development Executive
Bidnamic
Leeds, Yorkshire
2022.02 - 2023.03
- At Bidnamic, my role was to make outbound cold calls to businesses that might be facing struggles with their Google Shopping outreach, and how Bidnamic's software could be the right fit for them.
- I handled the majority of the sales process, from the initial cold call to a further meeting to ensure they were the right fit for us and vice versa, then the prospect was passed to a Business Development Manager to close.
- My role included self-prospecting and giving the prospect an in-depth understanding of what Bidnamic's software does.
Education
GCSEs - GCSE
Thornton grammar school
BradfordSkills
- Consultative selling (SPIN, Sandler principles)
- Full sales cycle management
- Multi-stakeholder deal management
- Pipeline generation and outbound strategy
- Closing and negotiation
- SDR coaching and training
- CRM and pipeline management
Education
other
Accomplishments
New starter of the year at UGP
3x Employee of the month at UGP
Internally promoted at Parallel Partnerships in under 12 months
Internally promoted at UGP in under 12 months
Timeline
Account Executive
United Gas and Power
2025.04 - Current
Training/Business development Manager
Parallel partnerships
2024.06 - 2025.04
Telemarketer
Parallel Partnerships
2024.01 - 2024.06
Lead Consultant
Converta
2023.04 - 2024.01
Business Development Executive
Bidnamic
2022.02 - 2023.03
GCSEs - GCSE
Thornton grammar school