Vasudha Chaudhari

As a UXR III on the CX Measurement team, I am responsible for:

• Conducting quantitative research across traveler products.
• Collaborating with design and product teams to formulate and champion effective research strategies, to understand user needs from a traveler's perspective, and to continually test and improve the user experience in Expedia's marketplace.
• Assisting product teams in measuring traveler experience metrics alongside their TnLs to offer additional insights.
• Developing a comprehensive, long-term measurement strategy for the Shopping pod, aligned with the broader organizational goals.
• Planning, executing, and analyzing quantitative surveys to measure experience metrics.
• Effectively communicating user research findings to the team and the wider organization, in a way that creates a strong and empathetic understanding of user needs, tailoring communication for different audiences as appropriate.
• Contributing to the Experience Quality program at Expedia Group, which focuses on aggregating, synthesizing, and ranking traveler pain points from multiple data sources. The goal is to provide product teams with a comprehensive list of actionable insights.

As a Product Data Strategist, I was responsible for:

• Providing expertise and consultancy on the latest technology trends and products in the space of data analytics and data-driven development.
• Developing strategic roadmaps, project outlines, and detailed action plans to drive data-driven development.
• Deciding on the success metrics to measure the impact of new features by collaborating with the product development team and the research team. Translate the metrics into data needs and technical requirements for tracking.
• Working with external vendors and partner technologies to enhance data analytics competency within the organization.

Topic: Examining the relationship between perceived environmental uncertainty and self-regulated learning of finance professionals and the role of technology in supporting it

Research Outcome: As part of my doctoral research in technology-enhanced learning, I co-designed a technology intervention in the form of a mobile app and web module with finance practitioners. This intervention was designed from the user perspective and to help foster practitioners' self-regulated learning during times of uncertainty. I conducted workshops with finance practitioners for initial requirement gathering. I employed a mixed methods research design in the form of qualitative interviews and quantitative surveys to capture user perceptions and requirements. I used an iterative design-based usability testing technique to evaluate the technology intervention.

Research Methods Employed:
- Mixed Methods research design
- Quantitative Survey
- Qualitative Semi-structured Interviews
- User Interviews
- Remote Usability Testing protocol (for co-design)

As a Product Consultant, I was responsible for:

• Leading product discovery and feature development through user research employing both quantitative (surveys) and qualitative (interviews) techniques.
• Extracting data-driven insights from user research to inform decision-making.
• Collaborating with the team to generate prototypes and wireframes, actively contributing to product management and development processes.

As a Software Quality Assurance Consultant, I was responsible for:

• Working collaboratively with the product development team in an Agile environment (Scrum).
• Designing test scripts ensuring compliance with all test plans for the operational system and validating all tests for various activities.
• Developing and maintaining efficient quality assurance tests and preparing reports for the same.
• Providing subject matter expertise for all technical issues and performing quality audits on all processes.

During my role as a Domain Consultant at Shell, Netherlands, I was responsible for:

• New-member onboarding and coaching project engineers.
• Creating knowledge documents.
• Designing training material.
• Liaising with key stakeholders to set up a dedicated Test CoE (Centre of Excellence) for all the subsurface applications.
  

During my role as a Quality Assurance Consultant at UBS, London, I was responsible for:

• Developing a user acceptance test strategy for end-to-end functional and non-functional testing projects.
• Working with both Wipro and UBS project teams to understand the business and technical environment, risks, and testing goals, with a view to determining an effective and efficient testing strategy.