Dawn Liu
Aberdeen
Summary
MBA graduate with experience across higher education, commercial partnerships and business development. Skilled in consultative communication, stakeholder relationship management, CRM systems and identifying growth opportunities through market analysis and customer insights. Experienced in international student recruitment, developing university partnership proposals and delivering measurable sales growth. Keen to apply this combination of educational sector knowledge and commercial experience to strategic account development within EdTech.
Overview
3
3
Languages
4
4
years of professional experience
Work History
F&B Operations & Partnerships Supervisor
Leonardo Hotel
Aberdeen City
04.2024 - Current
- Developed and maintained supplier relationships, coordinating commercial initiatives, product launches and cross-functional activities to support business growth.
- Analysed sales performance and customer preferences to inform promotional strategies, contributing to a 7% increase in beverage sales.
- Monitored commercial performance across selected beverage categories, contributing to approximately 4% year-on-year revenue growth.
Project Leader – Business Strategy Consultancy
Pergola Drinks
Birmingham; Aberdeen
02.2026 - 05.2026
- Led a five-person international consultancy team, managing stakeholder engagement, market research and the delivery of commercial growth recommendations.
- Analysed 12 UK markets, eight competitors and three stakeholder interviews, identifying six priority cities for business expansion.
- Initiated discussions with universities and developed a student–institution–business partnership model, subsequently adopted by the client as a strategic recommendation.
Bar & Operations Manager
Café Harmony
Aberdeen City
06.2023 - 02.2024
- Managed three existing supplier relationships and established two new partnerships, identifying opportunities for commercial collaboration and mutual growth.
- Analysed customer preferences and sales performance across a 33-product portfolio, implementing commercial improvements that contributed to approximately 9% quarter-on-quarter sales growth.
Enquiry Assistant
University of Aberdeen
Aberdeen City, Aberdeenshire
06.2022 - 07.2023
- Provided consultative guidance to prospective international students and families, identifying individual needs and recommending suitable university programmes.
- Managed over 100 email and approximately 15 telephone enquiries daily, maintaining accurate records and follow-ups using Microsoft Dynamics 365 CRM and Futr.
- Delivered presentations to groups of 10–20 prospective students and collaborated with Admissions and academic departments to support recruitment and the student experience.
Education
Master of Business Administration (MBA) -
University of Aberdeen
Aberdeen08.2026
Master of Arts (MA) - International Business with German
University of Aberdeen
Aberdeen05.2023
Skills
- Account & Stakeholder Relationship Management
- Consultative Communication & Needs Analysis
- Commercial Partnership Development
- Sales Growth & Performance Analysis
- CRM Management (Microsoft Dynamics 365 & Futr)
- Higher Education Recruitment & Engagement
- Market Research & Strategic Planning
- Business Development & Proposal Development
- Cross-Functional Collaboration
- Presentations & Cross-Cultural Communication
Languages
English, Chinese (Mandarin)
First Language
Korean
Advanced
C1
Italian
Elementary
A2
Relevant Higher Education Experience
- cccc
Timeline
Project Leader – Business Strategy Consultancy
Pergola Drinks
02.2026 - 05.2026
F&B Operations & Partnerships Supervisor
Leonardo Hotel
04.2024 - Current
Bar & Operations Manager
Café Harmony
06.2023 - 02.2024
Enquiry Assistant
University of Aberdeen
06.2022 - 07.2023
Master of Business Administration (MBA) -
University of Aberdeen
Master of Arts (MA) - International Business with German
University of Aberdeen