Summary
Overview
Work history
Education
Skills
Websites
Affiliations
Timeline
Generic
Dawn Jennings

Dawn Jennings

Lidlington,Bedfordshire

Summary

A creative professional with expertise in artistic floral design and event planning, known for a strong creative vision and flexible thinking. Proficient in theme interpretation and botanical terminology, with a talent for crafting wired and glued designs. Excellent interpersonal communication skills enhance collaboration and client satisfaction. Career goals include advancing innovative floral design techniques to elevate event experiences.

Overview

28
28
years of professional experience

Work history

Senior Freelance florist

Lavender Green Events/ Windsor
Windsor, Windsor and Maidenhead
04.2003 - Current

* Conducted seasonal inventory checks, ensuring stock levels were maintained correctly.

* Assisted in organising flower delivery schedules, improving efficiency and punctuality

* Part of the creative team who problem solve and make installations and ideas become reality.

* Incorporated diverse flora from around the world into unique designs for international appeal.

* Improved the aesthetic appeal of any event with customised floral decorations.


Sole Trader/Dawn Jennings Floral Designer

Myself!
London/Home counties/Bedfordshire, London/Home counties/Bedfordshire
04.2002 - Current
  • Collaborated with other businesses for mutually beneficial partnerships.
  • Improved product quality through rigorous testing and feedback implementation.
  • Provided excellent customer service, resulted in repeat business.
  • Negotiated with suppliers for better prices.
  • Managed daily operations to ensure smooth running of business.
  • Kept abreast of industry changes to maintain relevance.
  • Researched market trends, stayed competitive in the industry.
  • Facilitated smooth and informative handovers at shift-end.
  • Ensured longevity of arrangements by using proper preservation techniques during creation process.
  • Managed inventory and purchasing of flowers, ensuring freshness and quality at all times.
  • Arranged delivery schedules for large events such as weddings or corporate functions, ensuring timely arrival and set up.
  • Demonstrated strong attention to detail when replicating specific designs requested by clients.
  • Stayed abreast of latest trends in floral design, incorporating them into daily work as appropriate.
  • Offered consultation services for clients planning special events, suggesting suitable flower types and arrangement styles.
  • Adapted quickly to changing client needs or last-minute adjustments without compromising on design integrity or customer satisfaction.
  • Enhanced client satisfaction by delivering unique designs tailored to individual preferences.
  • Organised workshops teaching basic floral design techniques to community members interested in the craft.
  • Designed bespoke floral arrangements for a variety of occasions.

Floristry teacher

Judith Blacklock School of Floristry
London, London
03.1998 - 10.2025
  • Integrated technology into lessons to make subjects more appealing to today's tech-savvy students.
  • Coordinated school trips, broadened the pupils' cultural exposure and understanding.
  • Assessed student progress, provided constructive feedback for improvement.
  • Collaborated with special education professionals to cater for needs of differently-abled pupils in regular classrooms.
  • Developed engaging lesson plans by applying knowledge of educational theories and methods.
  • Attended professional development sessions to stay updated with latest trends and methods.
  • Fostered strong relationships with students by displaying genuine interest in their personal growth and achievements.
  • Adapted teaching methods and materials to meet students' varying needs and interests.
  • Created lesson plans and scheduled each day to promote maximum student engagement.
  • Had numerous floristry articles published in national and international magazine publications.

Education

Intermediate Certificate Society of Floristry - Floristry Business management

City and Guilds
09/1994 - 07/1995

Parts 1,2 and 3 City and Guilds in Floristry - Floristry Design

Brinsbury Horticultural College
West Sussex
09/1989 - 09/1992

BTEC in sports management -

Guildford Technical College
Guildford, Surrey.
09/1986 - 09/1989

Skills

  • Theme interpretation
  • Flexible thinking
  • Botanical terminology
  • Creative vision
  • Artistic floral design
  • Event planning
  • Wired and glued designs
  • Interpersonal communication

Affiliations

  • Amateur potter, avid walker/hiker, prolific world traveller.

Timeline

Senior Freelance florist

Lavender Green Events/ Windsor
04.2003 - Current

Sole Trader/Dawn Jennings Floral Designer

Myself!
04.2002 - Current

Floristry teacher

Judith Blacklock School of Floristry
03.1998 - 10.2025

Intermediate Certificate Society of Floristry - Floristry Business management

City and Guilds
09/1994 - 07/1995

Parts 1,2 and 3 City and Guilds in Floristry - Floristry Design

Brinsbury Horticultural College
09/1989 - 09/1992

BTEC in sports management -

Guildford Technical College
09/1986 - 09/1989
Dawn Jennings