Summary
Overview
Work History
Education
Skills
Personal Information
Affiliations
References
Timeline
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David Gourlay

Castle Donington,Loughborough

Summary

Dynamic and results-driven sales professional with a proven track record in vehicle sales and deal closures. Adept at customer needs assessment, negotiation, and upselling, with a strong focus on relationship building and retention. Skilled in lead generation, follow-up, and sales reporting, demonstrating comprehensive product knowledge of both luxury and volume vehicles. Exceptional communication and presentation skills combined with strategic thinking to drive market awareness and outperform competitors. Committed to leveraging expertise to achieve ambitious sales targets and contribute to organisational growth.

Overview

8
8
years of professional experience

Work History

Sales Executive

Nottingham Audi
08.2023 - Current
  • Achieved strong sales results at Graypaul before moving to Nottingham Audi
  • Developed comprehensive skill set in both prestige and volume sales
  • 2024 Result - New/Used combined 117 units sold whilst achieving - 55% finance penetration - 63% Paint penetration - 50% Cosmetic protection penetration.
  • Resulting in over £270,000 profit in total.
  • Identified customer needs and desires to proactively promote suitable vehicles and benefits.
  • Closely followed-up on leads generated from online enquiries, telephone and walk ins with a 37% conversion rate.
  • Demonstrated vehicle features, using 'Autos on show' to showcase the vehicle and present out additional products.
  • Met sales targets consistently to drive revenue.

Senior Service Advisor / Sales Executive

Graypaul Ferrari & Maserati
08.2019 - 08.2023
  • During my time in this position I was selected and graduated from the ‘Sytner Aspiring Managers programme’
  • The second part of my time at Graypaul was as a Sales Executive
  • Using my upsell ability from the service advisor role, I quickly adapted to the sales environment and finished my time there as joint top of units sold but top of the PPU (Profit Per Unit)
  • Provided customers with price information and handled financial transactions.
  • Built focused new client networks, growing business opportunities and increasing revenue possibilities.
  • Delivered exceptional customer service, addressing customer queries and handling customer complaints.
  • Building and maintaining customer relationships.

Service Advisor

Farmer & Carlisle Toyota
Loughborough
06.2017 - 06.2019
  • Working on the service desk at a busy main Toyota dealership in Loughborough.
  • Managed challenging customer situations for resolution and customer retention.
  • Delivered high sales performance within budget to strict deadlines and targets.
  • Built rapport with new and existing customers to boost client retention.

Admin Assistant Manager

Available Car Ltd
  • Working in a fast-paced office as an office junior and finishing as an assistant manager
  • I began dealing with the servicing and warranties of the vehicles, keeping records, dealing with dealerships and customers daily
  • In my 8th year I was included in a small team to help set up the new site in Leeds, which included training 8 new members of staff that had been recruited
  • As a result of hard work over the years I was rewarded with a promotion to the Cannock branch as admin assistant manager
  • With this role my responsibilities changed as I was involved in the payments of vehicle, training and overseeing staff and any issues they had

Education

Mathematics, English Language, English Literature, Biology, PE, Business, Psychology

Burleigh Community College

Skills

  • Vehicle Sales & Deal Closures
  • Customer Needs Assessment
  • Negotiation & Upselling
  • Relationship Building & Retention
  • Lead Generation & Follow-up
  • Sales Reporting & Performance Tracking
  • Product Knowledge (Luxury & Volume Vehicles)
  • Strong Communication & Presentation Skills
  • Market & Competitor Awareness
  • Strategic thinking
  • Relationship-building

Personal Information

Date of birth: 12/28/90

Affiliations

  • I have a few hobbies but as a father of two, there isn't always time to enjoy them. When i do have some spare time, I do enjoy playing golf, watching Forest or walking the dog for peace and quiet.

References

References available upon request.

Timeline

Sales Executive

Nottingham Audi
08.2023 - Current

Senior Service Advisor / Sales Executive

Graypaul Ferrari & Maserati
08.2019 - 08.2023

Service Advisor

Farmer & Carlisle Toyota
06.2017 - 06.2019

Admin Assistant Manager

Available Car Ltd

Mathematics, English Language, English Literature, Biology, PE, Business, Psychology

Burleigh Community College

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David Gourlay