Katarina Madarova

• Key Achievements - Successfully opened first in-house London Showroom and increased turnover by 20% in first year ( turnover of 1.9 mil.)
• Managing 65 accounts in UK&Ireland, including Key Accounts - Selfridges, Harvey Nichols, Liberty, Browns, End Clothing, Fenwick, Brown Thomas, Coggles, The Outnet
• Key account management - proactively review and manage weekly ST, identifying opportunities to achieve highest Sell-through and meet STG
• Planning/organising and attending monthly trade calls with Key Accounts
• Setting up sales projections, working closely with sales director and HQ team on seasonal plans, inventory planning, budgets and forecasting
• Planning and developing strategies to increase sales territory positioning, exceeding company targets
• Maintaining regular contact and strong relationships with existing customers by providing comprehensive support and promptly providing them with all required information
• Responsible for brand activations with key partners such as events, pop-up, experiences, to generate brand awareness and increase sales
• Producing regular reports with in-depth detail of sales performance, product feedback and market feedback to further develop and input into range plan
• Presenting sales figures and performance within the brand management
• Selling 4 collections per year from London , attending CPHFW and important internal meetings
• Key accounts visual merchandising and product training

SOMEWHERE Agency is a contemporary fashion showroom driven by a passion for sourcing fresh brands with unique and playful aesthetic. Highly respected agency with a strong active UK & Ireland client base, including leading online, department stores and multi-brand boutiques. Representing International brands such as Stine Goya, Baum und Pferdgarten, Munthe, Stella Nova, Leon & Harper, Jakke, Seventy+ Mochi.

• Key achievement - helping the business growth increase from £1 mil to 3.5 mil.
• Managing 100 accounts cross UK & Ireland
• Solely responsible for building Stine Goya and Leon& Harper by driving and maximising long term profitable growth
• Onboarding Key Accounts - Selfridges, Liberty, Harvey Nichols, Harrods, Net-a-Porter, Brown Thomas, Flannels, Fenwick, Coggles.
• Managing and working closely with key accounts to maximise highest sell through
• Analysing weekly sell-through reports and taking necessary actions- recommending replenishments, stock-swaps or stock-lifts, and mark-down contribution.
• Building, developing and maintaining new wholesale accounts - key accounts, online and independents
• Driving growth and reaching sales targets via forward and in season orders
• Preparing and managing seasonal budgets per brand
• Overseeing the complete order cycle from customer set-up, order processing, invoicing and shipping
• Providing consistent in-store product training to key accounts
• Travelled to Copenhagen and Paris for seasonal selling campaigns, for product knowledge training and CPHFW
• Working closely with agency director on company strategy, seasonal plans, forecasting
• Supporting agency director with brand portfolio development

Premium Multi-brand Agency with a strong focus on Scandinavian brands, such as By Malene Birger, Rutzou, Custommade, Mads Norgaard and other European brands, Ba&Sh, Sack's, American Vintage in the UK and Ireland. The agency acts as distributor also.

• Key achievement - Launched Custommade as a new brand in the market, opening 60 doors, achieving yearly turnover of 700K
• Solely responsible for building Custommade, Lollys Laundry and Sack's
• Managing 90 accounts within the in UK and Ireland.
• Managing Key Accounts - Blue Bird, Fenwick, Brown Thomas, John Lewis, Anthropologie
• Planning and developing strategies per brand to increase sales territory positioning, exceeding company targets
• Preparing and managing seasonal budgets per brand
• Provided feedback on accounts trading and competitor performance to brands and the agency director
• End of season reports that includes a general market overview, collection feedback and buyer feedback to give an insight for use of collection development
• Maintaining regular contact and strong relationships with existing customers by providing comprehensive support
• Carried out store visits to current and prospect customers.
• Travelled to Copenhagen for seasonal selling campaigns, and elsewhere for product knowledge training

Westborn Agency is showroom representing European RTW & Accessories brands such as Ganni, Black Lily, 5Preview, Bobi, Fullcircle in the UK and Ireland.

• Key Achievements - Successfully managing and growing Key Accounts - ASOS, Anthropologie, John Lewis, Next, Very.com
• Responsible for sales in the UK , large key accounts as well as online retailers, and small independents
• Solely responsible for managing Fullcircle, Black Lily and assisting on Ganni, making sure all books and systems are up-to-date
• Liaising directly with design/production on any key suggestions or suitable changes for our market
• Attending production and strategy meetings at Full Circle HQ
• Established and maintained positive, profitable client relationships through superb communication
• Actively developing and opening new accounts within the territory
• Providing end of season reports and quality feedback on collections and market performance
• Responsible for forward and in-season stock management to maximise sales
• Ensuring goods were being shipped quickly and efficiently, to meet POs and delivery windows
• Attending all new seasons launches for brands - Copenhagen / London and trade shows
• Showroom set up four times a year , maintain showroom standards and administration

Wellicious is premium lifestyle and activewear brand with UK and International distribution.

• Key achievement - Successful launched the brand in four new markets for the growth of this business in, Denmark, Sweden, France and Czech Republic
• Invoicing, order processing and analysis
• Maintain showroom standards and administration
• Management of wholesale customer database
• Attending all major trade shows
• Working closely with the designer on each collection
• Organising sales and PR events

• Successfully opened two weeks pop-up store in a trendy and fashionable Shoreditch
• Organising launched party sponsored by local suppliers
• Collaborating with well-known brands and also with a new upcoming international designers; Fullcircle, Monkee Geans, Bobi, Fornarina, Black Lily
• Strong focus on marketing and PR to increase store visibility
• Managing and planning the project on a small budget, negotiated best deal with suppliers
• Achieved sizeable profit in short time frame.

• Multi-brand womenswear boutique, specialising in womenswear and accessories
• Planning and inventory management of seasonal stocks.
• Negotiated contract and purchase terms with suppliers.
• Built and managed supplier contact and maintained lasting relationships.
• Prepared annual and seasonal OTB per each brand
• Showrooms and trade shows visits, keeping up with international trends, to ensure that buying is accurately tailored to our target customers as well as profitable for the organisation
• Analysing sales figures and ensuring stock is kept at a manageable level, as well as maintaining an attractive VM
• Ensured timely and efficient product flow
• Followed market trends, competitor strategies and market suppliers for negotiating favourable contracts.

Stone is an independent multi-brand boutique located in trendy Islington , specialising in womenswear and accessories.

• Selling international brands such as Fullcircle, Fornarina, Sessun, Designer Remix, Tara Jarmon, Rutzou, See by Chloe, Diesel and many more
• Responsible for administrative and customer facing roles (queries and complaints), balancing accounts, and payments to suppliers
• Responsible for planning and delivering strong VM cross the store
• Stocking and re-stocking inventory upon delivery receipt, maintaining accurate supply records
• Planning and implementing promotions and seasonal campaigns
• Driving continuous improvement by constantly monitoring performance indicators across sales, profit and availability
• In charge of recruiting, hiring and onboarding store staff
• Supporting buyer on buying appointments and trade shows
• Making sure all orders were submitted by deadlines.
• Prepared seasonal OTB with buyer