Danni Fox

• Top-performing SDR: #1 in UK outbound closed-won revenue (£246k), 2nd globally; outbound-sourced Perkbox’s largest deal to date (8k headcount)
• Developed and managed relationships with C-suite executives to drive strategic business initiatives
• Engaged with senior decision makers to identify business needs and foster partnerships
• Proactively sourced and engaged outbound leads across email, phone, LinkedIn and video outreach to generate new business opportunities
• Maintained a healthy, accurate pipeline in Salesforce, demonstrating strong data hygiene and CRM discipline
• Organised and scheduled executive meetings, aligning stakeholders on strategic priorities
• Facilitated teamwork across departments to enhance project outcomes
• Representing the company at events
• Prioritising competing deadlines

Delivered outsourced marketing and operational support to early-stage businesses, overseeing multiple client projects from initiation to delivery.

• Managed multiple client accounts, acting as the primary point of contact and maintaining strong stakeholder relationships.
• Coordinated project timelines, resources, budgets, and freelancers to ensure successful on-time delivery.
• Coordinated project schedules, monitored budgets, processed invoicing, and managed expenses to ensure financial accuracy.
• Liaised with clients, suppliers, and contractors to ensure seamless communication and efficient project execution.
• Maintained project documentation, streamlined processes, and ensured smooth delivery across multiple workstreams to enhance operational efficiency.

Provided outsourced sales operations support to B2B businesses, improving processes and supporting day-to-day business operations.

• Managed sales operations and administrative processes, identifying efficiencies and implementing process improvements.
• Produced KPI reports and performance analysis to support business decision-making and leadership reporting.
• Managed CRM systems and business platforms, including Salesforce, Outreach, and Cognism, providing implementation, training, and user support.
• Coordinated data management, maintaining accurate prospect and client records across multiple systems.
• Supported sales enablement through email campaign coordination, performance tracking, and stakeholder communication.

• Identified, qualified and converted prospective leads to build pipeline
• Created 15 new business meetings every month
• Consistently exceeded daily, weekly, and monthly sales activity KPIs
• Created SDR training documentation and assisted in training new SDRs

• Created £800k ARR in qualified enterprise sales opportunities
• Researched and imported over 2000 prospect accounts to Salesloft & Salesforce
• Designed and created persona-based email and social media cadences
• Generated prospect interest and engagement with a variety of methods - personalised video, LinkedIn campaigns and personalised automation emails

• Generated over 640k of qualified sales opportunities in my first 12 months
• Mapped firmographic data, C-Level contacts and org structures for over 2000 target accounts in Salesforce
• Developed sales cadences to generate inbound enquiries and nurture relationships
• Generated prospect interest and engagement with a variety of methods - personalised video, LinkedIn campaigns, personalised automation emails (Outreach.io) and events
• Researched companies in new territories (North America and Australia) for the company’s international expansion