Danni Fox
Loughton,Essex
Summary
I bring six years of experience across sales, technology platforms, and automation, with a strong understanding of outbound sales engagement strategies at both Enterprise and mid-market levels. I am a confident verbal and written communicator, able to build rapport with stakeholders at all levels. Known for my strong work ethic, commercial intuition, and drive to succeed, I am now seeking to leverage my experience in a role that builds on my strengths while offering continued professional growth.
Overview
8
8
years of professional experience
Work history
Enterprise Sales Development
Perkbox
London, Uk
2024.04 - Current
- Top-performing SDR: #1 in UK outbound closed-won revenue (£200k), 2nd globally; outbound-sourced Perkbox’s largest deal to date (8k headcount)
- Consistently met or exceeded monthly activity and booking targets
- Proactively sourced and engaged outbound leads across email, phone, LinkedIn and video outreach to generate new business opportunities
- Conducted qualification calls to understand prospect needs, assess fit and confidently qualify or disqualify opportunities
- Clearly articulated the Perkbox value proposition, handling objections with a consultative yet challenger style approach
- Scheduled and handed over high-quality, qualified demos to Account Executives, ensuring seamless communication and alignment
- Maintained a healthy, accurate pipeline in Salesforce, demonstrating strong data hygiene and CRM discipline
- Represented Perkbox at trade shows and industry events, engaging prospects face-to-face and generating qualified leads
- Collaborated closely with the SDR team, sharing best practices, supporting peer learning and contributing to a high-performance sales culture
Operations/Account Manager
Hubgains
2021.08 - 2024.03
- Worked with early-stage businesses to provide outsourced marketing services including brand identity design, website/ecommerce development, content and email marketing:
- Day to day contact for all customers, ensuring high levels of customer service
- Sourcing and managing freelancers for each project
- Ensuring projects were completed to a high level, on time and on budget
- Managing invoicing, expenses and basic accounting
Sales Operations Consultant
Hubgains
2021.08 - 2024.03
- Provided ‘in-house’ sales operations support to b2b firms:
- Oversaw logistics and operations to deliver process optimisations and efficiencies.
- Generated Key Performance Indicator reporting to drive better performance.
- Sourced comprehensive prospect data from a range of platforms including LinkedIn, Cognism, ALF Insights and Salesforce
- Implementation, training and support for Salesforce, Outreach and Cognism
- Sales email cadence development and messaging
- Sequence and sales rep performance analysis for sales leaders
Sales Development Representative
Winningtemp
2021.01 - 2021.07
- Identified, qualified and converted prospective leads to build pipeline
- Created 15 new business meetings every month
- Consistently exceeded daily, weekly, and monthly sales activity KPIs
- Created SDR training documentation and assisted in training new SDRs
Business Development Representative
Deepcrawl
2020.04 - 2020.12
- Created £800k ARR in qualified enterprise sales opportunities
- Researched and imported over 2000 prospect accounts to Salesloft & Salesforce
- Designed and created persona-based email and social media cadences
- Generated prospect interest and engagement with a variety of methods - personalised video, LinkedIn campaigns and personalised automation emails
Business Development Representative
Cube19
2018.01 - 2020.03
- Generated over 640k of qualified sales opportunities in my first 12 months
- Mapped firmographic data, C-Level contacts and org structures for over 2000 target accounts in Salesforce
- Developed sales cadences to generate inbound enquiries and nurture relationships
- Generated prospect interest and engagement with a variety of methods - personalised video, LinkedIn campaigns, personalised automation emails (Outreach.io) and events
- Researched companies in new territories (North America and Australia) for the company’s international expansion
Education
Pareto Law IT and Technical Sales Course -
Pareto
Skills
- Process Management
- Tech Savvy
- Stakeholder Communication & Relationship Management
- Attention to detail
- Collaborative
Affiliations
- 2* BSJA Show Jumper
- Interior Design
- Cooking
Timeline
Enterprise Sales Development
Perkbox
2024.04 - Current
Operations/Account Manager
Hubgains
2021.08 - 2024.03
Sales Operations Consultant
Hubgains
2021.08 - 2024.03
Sales Development Representative
Winningtemp
2021.01 - 2021.07
Business Development Representative
Deepcrawl
2020.04 - 2020.12
Business Development Representative
Cube19
2018.01 - 2020.03
Pareto Law IT and Technical Sales Course -
Pareto