Daniela Seale

Partnered with leading luxury fashion and beauty brands, including Phoebe Philo, Burberry, L’Alingi delivering commercial, wholesale, digital operations and project management support across fast-paced business environments.

• Partnered with luxury brands to support wholesale operations, managing the end-to-end sales cycle from customer engagement through to order fulfilment.
• Led wholesale sell-in activities, presenting collections to buyers, negotiating commercial terms and pricing, and supporting distribution planning.
• Identified and developed new business opportunities, building relationships with wholesale partners and key stakeholders.
• Coordinated cross-functionally with merchandising, supply chain, logistics, finance and operations teams to ensure delivery.
• Managed digital operations, including e-commerce support, product launches, catalogue management and customer experience.
• Delivered project management across multiple workstreams, ensuring projects were completed on time and aligned with business objectives.
• Lead end-to-end sales cycles, including seasonal sell-in, buyer negotiations, pricing, and distribution planning.
• Secure new business and manage onboarding of new wholesale partners.
• Coordinate cross-functionally to ensure order fulfilment and product launches.
• Analyse sales perferformance to inform forcasting, pricing decisiosns and range planning.

• Manage key B2B accounts across the UK, acting as the main contact for product development, delivery and support.
• Oversee critical path, coordinating suppliers, production, finance, and logistics teams to ensure on-time order fulfilment, and minimise risk.
• Support forecasting and order planning, improving stock availability, and reducing delivery delays.
• Strengthen client relationships through regular performance reviews.
• Drove account growth through range planning, client engagement and new business opportunities.

• Managed wholesale accounts across womenswear brands, acting as the key contact.
• Led sell-in strategy and negotiations with buyers.
• Opened new UK and European accounts.
• Supported forecasting and pricing strategy.

• Managed UK beauty retail accounts across online and bricks-and-mortar partners.
• Negotiated pricing, distribution and promotional activity.
• Monitored sales performance and collaborated on growth strategy.
• Supported forecasting and performance reporting.

• Managed and developed key wholesale accounts, and onboarded new accounts.
• Led commercial negotiations across pricing and distribution.
• Monitored sales performance and defined sales strategy.

• Managed account communications and order fulfilment with the supply chain.
• Coordinated retail launches and onboarding.
• Monitored inventory and sales data, identifying risks and ensuring product availability.

• Coordinated wholesale accounts across the UK and Europe, supporting buying appointments and account management.
• Managed order processing, logistics, and delivery coordination.
• Supported showroom operations and seasonal sales campaigns.