Daniel Mercer
Runcorn,Cheshire
Summary
Sales and business development professional with strong technical expertise and proven success in driving growth initiatives and leading high-performing teams. Experienced in building strategic client relationships and delivering technology solutions that exceed expectations. Recognised for achieving significant sales targets and improving operational efficiencies in competitive markets.
Overview
7
7
years of professional experience
Work history
Senior Sales Engineer
Fractory UK
Manchester
2025.03 - Current
- Facilitated productive meetings, leading to clearer communication amongst team members.
- Created presentations that effectively showcased product features, leading to a 10% increase in conversion rates.
- Guided team members on best practices in upselling to enhance customer value and boost profit margins.
- Conducted detailed product training, resulting in higher customer retention rates.
- Managed complex technical projects for improved sales performance.
Lead Business Development Manager
5750 Components Ltd
2022.08 - 2025.03
- Consistently met and surpassed department KPI's. Tripling sales targets within 25 months; generating entirely new revenue just shy of £4 million.
- Spearheaded initiatives that resulted in significant improvements in operational efficiency.
- Oversaw all aspects of the sales cycle, from initial contact to closing; estimating, negotiating and project managing seven figure accounts
- Generated and developed new business using various sales techniques, onboarding and developing new accounts, increasing overall revenue by 20%
- Devised comprehensive business plans, enabling sustainable growth.
- Conducted market research to identify potential business opportunities.
Account Manager
Diamond Precision Engineering
2019.08 - 2022.08
- Implemented new software to improve efficiency of day to day procedures by 30% in order to grow customer satisfaction rates.
- Increased revenue over 25% by obtaining and securing new accounts while providing value-added services to existing clients.
- Managed multiple estimation projects simultaneously, prioritising tasks to meet tight deadlines.
- Delivered high level of service to clients to maintain and extend relationships for future business opportunities.
- Arranged and attended networking events, expanding professional contacts and prospects.
- Managed business relationships to ensure loyalty and long-term commitment.
Education
Bachelor of Arts - Animation
Edge Hill University
Ormskirk, LancashireSkills
Leadership aptitude
Business development
Market trend analysis
B2B sales
CRM software proficiency
Contract negotiation
Affiliations
- Family oriented
- Fitness
- Networking and Industry Events
- Travelling and experiencing different cultures
Timeline
Senior Sales Engineer
Fractory UK
2025.03 - Current
Lead Business Development Manager
5750 Components Ltd
2022.08 - 2025.03
Account Manager
Diamond Precision Engineering
2019.08 - 2022.08
Bachelor of Arts - Animation
Edge Hill University