Summary
Overview
Work history
Education
Skills
Accomplishments
Affiliations
Languages
Timeline
Generic

Daniel Jon Farrar Wells

Clifton,United Kingdom

Summary

Dynamic professional with extensive B2B sales experience and strong sales support skills. Proven ability to communicate effectively across diverse teams, enhancing collaboration and productivity. Focused on driving business growth and establishing long-term client relationships.

Overview

32
32
years of professional experience

Work history

Consultant Specialist UK & Ireland

Spirax Sarco
Cheltenham
05.2015 - 12.2025
  • Working in partnership with National Sales, Business Development; Project and Technical teams to develop relationships with and support M&E Consultants, EPC's and Specifiers – as well as OEMs; Resellers and End Users in additional to Professional Organisations.
  • Traveling overseas to support other OpCos as and when required.
  • Steam & Thermal Energy Solutions Providers
  • IMECHE Food & Drink Engineering Committee Member; IMECHE Process Industries Division Committee Member - Regular contributor & presenter for ICHEME; ISPE; CIBSE and SoPHE

Group Business Development Executive

ICS Cool Energy Ltd
Southampton
06.2014 - 05.2015
  • Working ahead of 6 x National Sales Teams within Group (Rental; HVAC; Trade; End-User; Heaters; OEM) to develop business with focus on Blue-Chip Pharmaceutical and Chemical sector.
  • Home-based and working throughout UK and Ireland to promote awareness of ICS products and services at Group Procurement and Central Engineering level to devise medium to long—term strategy and work towards generating opportunities for Sales Engineering teams to work with moving down pipeline.
  • Industrial Temperature Control Solutions Providers.
  • Developed strategic partnerships with key stakeholders to enhance market presence.
  • Led business development initiatives to identify new growth opportunities across sectors.

Sales & Applications Engineer

AAF International Ltd (APC)
Cramlington, Northumberland
04.2012 - 06.2014
  • Home-based and responsible for developing pipeline of new and existing clients in Food, Beverage, Chemical and Pharmaceutical Manufacturing markets in UK, Eire and Northern Europe.
  • Developing and following detailed sales strategy in order to meet agreed financial targets
  • Responsibilities include liaising with both individuals and teams comprising Specification; Project; Process; Improvement; Quality and Environmental Health & Safety Engineers; Occupational Hygienists; Utility Managers and Facility Managers, and with 3rd parties such as Contractors, Specifiers and Consultants.
  • Role comprises 4 main areas of responsibility: Business Development Identifying new opportunities :

- Applications Engineer : Tailoring Engineered Solution to meet client's exact requirements.

- Sales : Preparing final proposal and securing successful negotiation of final specification and contract.

- Account Management Handing over contract to Project Engineering teams, and remaining main point of contact for client moving forwards.

  • Whilst AAF is essentially a manufacturer of capital equipment and consumables, focus of role is to provide solution, fully integrated into client's existing infrastructure, as opposed to simply selling product.
  • Collaborated with cross-functional teams to design and implement innovative air filtration solutions.

Partner

www.tumbit.com
Jalon
12.2009 - 04.2012
  • www.Tumbit.com - English language website providing legal, financial and procedural information in form of news articles, how to guides and blogs for benefit of expats, and those seeking to purchase property in Spain. Particular emphasis is placed upon management of all social media and forum moderation to ensure maximum exposure and user participation with site.

Account Manager

Thinkspain.com
Jalon
08.2005 - 12.2009
  • Launched as a Spanish property portal in November of 2005 and rapidly expanded to become the largest English language website in Spain. By the following year the operation expanded to include a national newspaper of the same name, as well as a free local newspaper.
  • Developed and maintained strong relationships with clients to ensure satisfaction and loyalty.
  • Collaborated with cross-functional teams to align marketing strategies with client needs.

Territory Manager

AAF (American Air Filters Ltd)
Cramlington, Northumberland
01.2002 - 06.2005
  • Home-Based : Responsible for Yorks, Humberside, Lincs, Derbys and Notts.
  • Turnover for territory was grown from £180k pa on arrival in position, to £450k pa upon leaving company.
  • Responsibilities Included :
  • Working from home, selling range of Products and services to new, developing and existing clients in above Geographic area.
  • Working towards yearly and monthly agreed financial targets.
  • Developing Yearly Sales Performance Forecasts to ensure that continued growth is achieved.
  • Ensuring complete customer satisfaction by Following up completed orders.
  • Technical support to all Clients.
  • Quotations and Contract negotiations.
  • Overall responsibility for sales, profitability and sustainable growth for allocated territory.
  • AAF is a multinational manufacturer of Air Filtration Systems based with offices throughout Europe. Typical clients include Hospitals, Local Authorities and Food / Pharmaceutical Manufacturing, Banks, Schools, as well as Facilities Management companies, Contractor and Distributors.

Business Development Manager

Bancroft Pipeline Ltd
Halifax, West Yorkshire
10.1993 - 01.2002
  • Reporting directly to Group MD, and responsible for day to day running of busy Engineering Stockists & Distributor (Agents for Spirax Sarco; +GF+; Gestra; Danfoss; Norgren; Gemu etc..)
  • Managing total of 21 staff across number of different departments.
  • Employed as Sales Office Supervisor prior to promotion to above role in February 2000.

Education

Skills

  • Intercultural competence
  • Interpersonal aptitude
  • B2B sales experience
  • Sales support capabilities

Accomplishments

  • Winner of Spirax Sarco UK&ROI 'Impact Award' 2017 and 'Customer Obsession Award' 2025
  • Introduction of Specification Sales' concept via Consultants (ICS Cool Energy)
  • Top selling Territory Manager in Europe (AAF Air Filters)
  • Key player in the successful launch of 2 Start-up companies (ThinkSpain; Tumbit)
  • Introduction of products into new market sector (AAF – APC)
  • Intermediate speaker of Spanish, gained during 7 years living and working in Spain.

Affiliations

  • Working on Family Smallholding
  • Regular Gym goer

Languages

Spanish
Intermediate

Timeline

Consultant Specialist UK & Ireland

Spirax Sarco
05.2015 - 12.2025

Group Business Development Executive

ICS Cool Energy Ltd
06.2014 - 05.2015

Sales & Applications Engineer

AAF International Ltd (APC)
04.2012 - 06.2014

Partner

www.tumbit.com
12.2009 - 04.2012

Account Manager

Thinkspain.com
08.2005 - 12.2009

Territory Manager

AAF (American Air Filters Ltd)
01.2002 - 06.2005

Business Development Manager

Bancroft Pipeline Ltd
10.1993 - 01.2002

Daniel Jon Farrar Wells