Daniel Guardans
London
Summary
Enterprise GTM Leader specializing in the transition from legacy SaaS to Agentic AI. Proven track record at ElevenLabs, Concentrix, DocuSign, and Salesforce, with a core focus on self-sourcing and closing high-value pipelines within EMEA largest enterprises.
Overview
10
10
years of professional experience
3
3
years of post-secondary education
Work history
GTM UK&I
ElevenLabs
2025.09 - 2026.02
- I drive Enterprise New Business for ElevenLabs across UK&I, leading the market shift from legacy voice synthesis to strategic AI Agent workflows. I currently manage a $1.9M self-sourced pipeline across 48 deals, with $330k in closed ACV and an additional $600k projected for Q1 including a $315k deal to launch the first voice agent for Europe’s largest trainline operator.
- As part of this role, I’m building the GTM playbook for our shift into the Travel, Hospitality, and Logistics verticals. I coordinate across Engineering, Growth, and Sales Dev to manage high-impact deployments, securing active pipelines with flagship UK airlines and railway operators. To accelerate these deals, I launched an agent cost-to-serve ROI calculator that maps operational KPIs to direct savings, and partnered with Engineering to build a custom interactive widget to drive prospect engagement. On the growth side, I executed our most successful webinar to date (350 leads) and represented the firm at major events like the Customer Engagement Summit and The Delivery Conference to source new enterprise opportunities.
EMEA Business Director
Concentrix
2022.06 - 2025.09
- I worked closely with Heads of Customer Experience, Support and Operations across Enterprise brands to design and scale CX strategies, combining AI (like bots, quality, training, natural language translation tools) with live support operations.
- Promoted to global leadership in two years: reduced sales cycle from 225 to 180 days (18%), improved sales conversion to 26%, with an average deal size of $625k, and initiated new lead-generating initiatives like an experimentation playbook, company podcast and speaker program for top-tier events.
- Hired and lead cross-functional teams, empowering them to improve operational efficiency and drive revenue, leveraging cost-driven global footprint and AI-powered solutions, achieving 116% YoY quota attainment and a total TCV of $11M.
Founder
Opendive.ai
2023.03 - 2025.05
- Built an AI solutions aggregator to empower AI founders to increase awareness and adoption of their tools across 100+ directories, boosting SEO, backlinks, and online visibility
Senior Account Executive
DocuSign
2020.01 - 2022.05
- Recognized as a top European performer, delivering 193% of ACV quota (€540k revenue) across 241 closed deals within the European VC/PE sectors.
- Bridged self-serve and enterprise motions by identifying product adoption signals to convert individual users into organization-wide deployments.
- Collaborated with Solution Engineers and API teams to deliver tailored, integrated workflows, ensuring deep product stickiness within high-growth portfolios
Business Development
Salesforce
2017.12 - 2020.11
- Generated $6.3M in outbound pipeline through strategic research and prospecting into C-level executives, consistently exceeding targets at an average of 170% MoM.
- Partnered with Account Executives to penetrate new logos and prioritize high-value leads, resulting in $1.08M in closed ACV.
- Promoted twice during tenure for exceptional performance and contribution.
Business Development Internship
Google
2016.04 - 2016.10
- Supported Enterprise Account Executives in driving demand generation and growth strategies for Spain's largest corporate customers.
- Generated $940K in pipeline opportunities and spearheaded direct-to-consumer initiatives, including a VR Education Program.
- Developed and presented high-level business strategies to senior executives in a fast-paced, high-performance environment
Education
Bachelor - Business Administration
IE Business School
2014.09 - 2017.06
Bachelor - Business Administration
Cass Business School
2016.01 - 2016.05
Skills
- Marketing: Mailchimp, Hubspot, FB, Display, Podcast Studio
- Outreach: LinkedIn Sales Navigator, Gong, Salesloft
- CRM: Salesforce, Hubspot, Pipedrive
- Analytics: Google Analytics, Tableau
- Languages: English (Native), Spanish (Native), Catalan (Native), Portuguese (Basic)
- Sales Methodologies: MEDDIC, BANT, Challenger Sales
- Sports: Half-marathon, Triathlete, Padel
- History Travelling: 34 countries
Additional Experience
- September 2023 - Present Investor at Clariteia: Seed Stage
- September 2021 - Present Advisor at PaseoApp: Bootstrapped
- October 2023 - Present Investor in Invertidos VC: Early Stage Fund
- March 2020 - October 2022 Advisor at Payflow (Y-Combinator): Series A
Executive Education
- Entrepreneurship Program at Wharton Business School
- Startup Academy at Y Combinator
- Professional Digital Marketer at Digital Marketing Institute
- Public Speaking at IESE Business School
References
References available upon request.
Timeline
GTM UK&I
ElevenLabs
2025.09 - 2026.02
Founder
Opendive.ai
2023.03 - 2025.05
EMEA Business Director
Concentrix
2022.06 - 2025.09
Senior Account Executive
DocuSign
2020.01 - 2022.05
Business Development
Salesforce
2017.12 - 2020.11
Business Development Internship
Google
2016.04 - 2016.10
Bachelor - Business Administration
Cass Business School
2016.01 - 2016.05
Bachelor - Business Administration
IE Business School
2014.09 - 2017.06