DAN FRANCIS

FY26:

• Current YTD AGP of £764,889.91 vs YTD AGP Target of £572,916.67 (Annual Target - £625,000.00 AGP)
• Overachieved against Target across Q1, Q2, & Q3, and on track to overachieve again for Q4.
• Closed Won Revenue (Current) of £1,262,608,55 – YTD.
• Current YTD sales number consisting of New Business sales 56% and 44% Existing Accounts.
• Delivered a high level of service and Account Management to clients across FY25, continuing into FY26 to maintain and extend relationships for continued business opportunities. Enterprise account relationships grown into Strategic Accounts.
• Consistently closed high value (£40,000.00 AGP+), multi-year and multi-service deals, across both New Business and Existing Clients.
• Successfully positioned and sold Cyber Security services in regulated sectors, including Financial Services, Critical National Infrastructure and Aviation.
• Led complex sales cycles end-to-end, managing multiple stakeholders, including CISOs, IT Directors, Procurement and Legal Teams.
• Converted competitive tenders and RFPs, clearly articulating technical value, service alignment and commercial strategy.
• Supporting and led regular service reviews and executive updates, demonstrating value, risk reduction and return on investment.
• Both identified and qualified new sales leads, conducting market research to reach new sectors and organisations.

FY25:

• Overachieved against Target, with Closed Won AGP of £389,355.23 vs Financial Year Target of £240,000.00 AGP.
• Closed Won Revenue sales of £673,242.67.
• Settled into a new organisation and working environment quickly, with limited training/"ramp-up", and immediately producing sales.
• Consistently generated New Business opportunities, leading to closed sales and new clients.
• Assessed market trends, leading to more targeted sales strategies.
• Helped create a positive work environment, within a new sales team.
• Collaborated closely with other departments for smooth operations.
• Began to develop New Business relationships into strategic Key Client relationships and partnerships.

• Current YTD GP of £342,617.85 vs YTD GP Target of £180,000.00.
• Achieved - New Business GP sales of £84,112.86, February 2024 vs GP Target of £15,000.00
• Achieved - New Business GP sales of £66,297.86, November 2023 vs GP Target of £15,000.00
• Achieved - Circa. £1,000,000. of New Business revenue April 2023 - April 2024.
• Delivered high level of service to clients to maintain and extend relationships for future business opportunities.
• Handled customer concerns and complaints to resolve issues and build loyalty.
• Represented company at industry events, networking to increase client engagement and identify new opportunities.
• Identified and qualified new sales leads, conducting market research to reach new sectors.
• Monitored customer trends and account performance to proactively identify and rectify challenges.
• Negotiated contracts and closed deals to achieve favourable terms for corporate objectives.
• Listened to customer needs and preferences to provide targeted advice, increasing sales opportunities.

• Averaged 6-8 new business meetings per month from July 2022 - April 2023.
• Completed 80-100 cold calls per day, whilst generating leads through LinkedIn Sales Navigator and using Cognism, ZoomInfo & Outreach to create sequences and email campaigns.
• Identified prospect needs and offered appropriate products and services.
• Drove new business opportunity and increased pipeline through cold calling, emailing and social networking.
• Engaged cold prospects into business opportunities through sales techniques.
• Listened to customer problems, objections and concerns, offering tailored solutions.
• Kept product knowledge up-to-date by attending regular training to deliver reliable information with confidence.
• Maintained expert product knowledge for persuasive, reliable customer guidance.

• Delivered high level of service to clients to maintain and extend relationships for future business opportunities.
• Handled customer concerns and complaints to resolve issues and build loyalty.
• Identified and qualified new sales leads, conducting market research to reach new sectors.
• Increased client satisfaction, implementing strategic account plans to further growth.
• Nurtured client relationships, scheduling on-site visits or off-site meetings to touch base on account needs.
• Led warehouse improvement initiatives to advance operational efficiencies and increase revenue.
• Led daily warehouse management meetings, ensuring minutes were taken accurately and distributed to appropriate personnel.