Dedicated fitness professional with experience in coaching, customer service, and community development. Proven ability to enhance client relationships, drive membership sales, and create engaging fitness experiences. Currently pursuing a BSc in Sport and Fitness, committed to helping others improve their health and wellbeing.
Overview
9
9
years of post-secondary education
9
9
years of professional experience
Work history
Head coach at F45 training
Champ training fitness
Dubai, F45 palm Jumeirah & F45 Dubai Marina
2023.10 - 2026.07
Led and coached high-energy functional training for all fitness levels daily.
Managed member journey from enquiry through onboarding via consultations.
Sold premium memberships and personal training to meet studio sales targets.
Contacted and nurtured new leads through calls, emails, and face-to-face consults.
Engaged low-usage members proactively to improve retention and reduce cancellations.
Built supportive relationships that kept members engaged long term.
Planned studio events, fitness challenges, and activities to boost participation.
Developed local business partnerships to create referral opportunities and raise awareness.
Managed Instagram and Google Business posts, handling enquiries and boosting engagement.
Managed over 50 customer calls per dayDelivered consistent coaching standards with multidisciplinary fitness professionals.
Maintained health, safety, and studio excellence through daily compliance checks.
Gym Coach & Freelance Personal Trainer
One Performance Centre
Perth
2021.11 - 2023.08
Representing the face of the company via face to face, email and telecommunication channels within internal and external correspondence.
Creating and delivering individual and group classes, demonstrating excellent leadership skills.
Providing motivation and encouragement to inspire individuals to achieve their personal goals.
Promoting importance of mental health and personal fitness.
Delivering Information, Advice and Guidance skills to customers on use of equipment, exercise routines according to ability and desires.
Providing guidance to individuals, allowing them to feel a sense of purpose.
Maintaining high standards of cleanliness within the gym environment.
Ensuring compliance within H&S legislation and internal policies to promote the safe working environment for clients and staff.
Tesco Dotcom Personal Shopper
Tesco
Perth
2017.09 - 2023.08
Collaborated within a team to pick produce selected by the customer to be ready for collection within a fast paced and target driven environment.
Measured against Key Performance Indicators.
Assisted customers on the shop floor.
Demonstrated exceptional customer service skills at all times, representing the Tesco brand and upheld the customer expectations.
Utilised the bespoke in-house WMS to track and locate stock & orders.
Content Creator
The Kilted Coaches
2020.11 - 2021.12
Collaborated with 2 internationally respected coaches with audiences of over 1M followers.
Produced and created engaging, targeted content to be utilised via mainstream social media platforms and grow the audience.
Provided coaching assistance with the client base of over 1000 people.
Demonstrated exceptional B2C correspondence representing the brand within a virtual capacity.
Handled incoming queries appropriately and professionally.
Education
Bachelor of Science - Fitness and Health
Perth College UHI
Perth
2023.09 -
Standard Grades - undefined
Perth Academy
2008.01 - 2014.01
sports and exercise
Perth College
2017.09 - 2020.06
Skills
Fitness programme designing
Communication excellence
Strategic planning
Performance monitoring
First Aid
Customer Service
Organisation
Performance profiling
Languages
Fluent English
References
Adam, Cameron, Owner at One Performance Centre, adamcam.pt@gmail.com, One Performance Centre
Claire, Bilsland, Manager at Tesco PLC, tclairet@hotmail.com, Tesco PLC, Further references available upon request.
Professional Training
Level 3 Personal Trainer Qualification
Level 1 British Weight Lifting
Achievements
Educated children within local primary schools about the importance of healthy living.
Assisted elderly clients within care homes to perform strength exercises and promoted independent living.
Set up and ran weekly ‘Fuel the Mind’ Physical and Mental Health group.
About Me
I am passionate about supporting others through the use of education and motivation; witnessing individuals achieve their goals. In addition to helping others achieve their own goals, I enjoy attending the gym and developing my own love for functional fitness and Olympic lifting. Attending Hyrox competitions is another enjoyment of mine. I love travelling around the world to meet new people and learn about different cultures and new perspectives.