Chris Scott

• Manage the team responsible for creating all external digital media published by HMRC.
• Wrote and implemented HMRC's social media, SEO, and Video content strategy.
• HMRC's social media reach increased by over 8,000% in 12 months.
• Produce in-depth monthly analytics reports and deliver session to cover findings with team and senior leaders.
• Upskill team through group team training and one-on-one tutoring sessions.
• Deliver department wide lectures on writing and digital storytelling.

• Created, produced, edited, and wrote The Line of Fire with Ramita Navai podcast.
• Reached number two on the Apple and Spotify podcast "top show" charts.

• Delivered daily multimedia stories that were consistently featured on the biggest news websites in the UK.
• Covered current events and breaking news stories.

• Wrote features for The Economist and The Athletic.
• Adhered to required formats and style guidelines for different types of publications.
• Conducted in-depth research into diverse topics to create richly-detailed, factual works.

• Responsible for Sky News' portfolio of podcasts covering news, politics, business, technology, entertainment, and original documentaries.
• Script writer, editor, producer, and show developer.
• Designer of Sky News' podcast promotion and audience strategy.
• Increased annual listens from 800k (2018) to over 20 million.
• Increased consumption rate to over 90% on average for all podcasts.

• Wrote and designed the evergreen US midterms interactive: Divided States.
• Worked across mobile, social, live feeds, Snapchat, and TV production.

• Wrote and edited breaking news and long form features for major sporting events for digital and broadcast publication.

• Responsible for all off-platform areas of CNN Travel: audio, social, SEO, newsletters, destination guides, and digital innovation.
• Managed international team.
• Increased social audience by 244% to 2.25 million people worldwide.
• Increased SEO traffic by 30% year-on-year.
• Wrote and implemented social media, SEO, and evergreen strategies.
• Carried out storytelling workshops in New York, Atlanta, London, and Hong Kong.
• Created multimedia content packages on assignments around the world.
• Worked with product and design teams to develop special projects.
• Worked with TV to turn shows into digital content; such as the Wonderlist with Bill Weir, Culinary Journeys, and Parts Unknown with Anthony Bourdain.

• Created and implemented the social media, breaking news, and audience engagement strategies.
• Trained newsroom on multimedia storytelling.
• Produced weekly analytics reports and editors' industry briefing.
• Led on digital innovation projects, podcasts, and special investigations.
• Wrote long form news features.
• Consulted with other regional editors to form Trinity Mirror's national audience engagement strategies.

• Managed the airport's website, social media, and press releases.
• Co-founded, wrote, and edited the airport's travel magazine, Voyage.
• Increased audience on Facebook by 60% and Twitter by 80%.
• Increased website views by 30%, dwell time by 100%, and grew the email database by 275%.