Craig O'Connor
Summary
Over ten years of experience leading digital communications across websites and CRM for premium international brands. Proven ability to craft compelling customer narratives and lead high-performing teams to deliver campaigns that boost engagement and accelerate conversion. Skilled at blending creative vision with operational excellence, leveraging data insights to optimise performance and maintain brand integrity.
Overview
13
13
years of professional experience
11
11
years of post-secondary education
Work history
Senior Digital Communications Manager
Jaguar Land Rover
08.2024 - 12.2025
- Manage JLRs global owned digital communication channels - websites and CRM.
- Led JLRs global digital communications strategy aligned with brand and business objectives.
- Implemented process improvements to enhance creative delivery and scalability.
- Supported creative teams including copywriters and designers to deliver customer-focused messaging.
- Leveraged data insights to optimise messaging effectiveness and user engagement.
Digital Communications Manager
Jaguar Land Rover
07.2022 - 08.2024
- Managed content strategy for Jaguar and Defender websites, ensuring brand consistency.
- Collaborated with agencies and internal teams to deliver high-impact campaigns.
- Optimised user journeys and messaging to enhance customer engagement.
Digital Communications Executive
JLR - UK NSC / Global Team
06.2018 - 07.2022
- Managed UK Jaguar and Land Rover websites and Global Jaguar site.
- Implemented changes to drive engagement and performance.
- Developed expertise in content creation, analytics, and SEO.
- Improved site engagement metrics through targeted optimisations.
Account Manager / Team Lead
Cogent Elliot / Spark44
05.2014 - 04.2017
- Managed accounts for multiple JLR markets.
- Trained and led a team of market specialists.
- Developed advanced CMS knowledge and understanding of agency best practices.
Section & Duty Manager
Marks & Spencer
03.2013 - 03.2014
- Managed a team of 30+ staff.
- Oversaw commercial and data performance of the store.
Education
BA (Hons) - Business Management & Marketing
Nottingham Trent University
01.2008 - 01.2012
A-Levels & GCSEs - undefined
Fairfax Secondary School & Sixth Form
01.2001 - 01.2008
Skills
- Leadership, Mentoring & Team Development
- Website Governance & Digital Experience Management
- CRM Strategy & Customer Lifecycle Communications
- Cross-Functional Collaboration
- Multi Channel Brand Consistency
- Data-Driven Optimisation & Reporting
- Content Strategy & Storytelling
- Process Improvement & Operational Efficiency
References
References available upon request.
Timeline
Senior Digital Communications Manager
Jaguar Land Rover
08.2024 - 12.2025
Digital Communications Manager
Jaguar Land Rover
07.2022 - 08.2024
Digital Communications Executive
JLR - UK NSC / Global Team
06.2018 - 07.2022
Account Manager / Team Lead
Cogent Elliot / Spark44
05.2014 - 04.2017
Section & Duty Manager
Marks & Spencer
03.2013 - 03.2014
BA (Hons) - Business Management & Marketing
Nottingham Trent University
01.2008 - 01.2012
A-Levels & GCSEs - undefined
Fairfax Secondary School & Sixth Form
01.2001 - 01.2008