Charlotte Tucker

• Owned the full 360° enterprise sales cycle, from market positioning and outbound strategy through to enterprise negotiations, RFP management, and close
• Instrumental in building io.tt’s enterprise sales function, including development of sales playbooks, qualification frameworks, messaging, and go-to-market strategy
• Built and managed a multi-six-figure enterprise pipeline, engaging stakeholders at C-suite and senior leadership level across marketing, digital, technology, and commercial functions
• Led complex RFP and procurement processes with major enterprise brands including Superdrug, Primark, Coca-Cola, and ASOS
• Managed and developed 3 strategic partnerships, supporting partner enablement, joint pipeline creation, and enterprise deal progression
• Partnered cross-functionally with product, marketing, and leadership teams to align enterprise requirements, product roadmap, and commercial strategy

• Exceeded sales quota by 180%, delivering high-value financial wellbeing SaaS solutions to large enterprises.
• Designed a playbook for targeting HR leaders & C-suite that improved pipeline generation by 38%.
• Partnered with product and engineering teams to ensure smooth API integrations with payroll systems like ADP and Workday, reducing implementation timelines by 25%.
• Conducted client workshops with C-suite executives to identify key pain points, resulting in a 20% acceleration of sales cycles.
• Developed and executed a comprehensive sales strategy aligned with company objectives.
• Led and mentored a team of four high-performing BDRs, driving a 40% increase in qualified pipeline growth within the first 6 months.

Worked with c-suite executives within midsized organisations in the Benelux region. Sharpening their digital strategy for business growth by connecting them to the relevant Gartner research, tools & over 2000 industry experts to make the right decisions, mitigate risk, optimise costs & benchmark against peers
- Lead complex consultative B2B sales from identifying high-profile accounts to opening relationships, deal development, negotiation and closure
- Developed and managed executive relationships with C-Level, Boards and Investors
- Strategic partnership alignment with large technology vendors and consulting partners

• Built and managed C-Suite / executive relationships within new & existing accounts to drive new sales for revenue growth.
• Trained & managed a team of 5 Sales Development Representatives to drive KPI achievement:

- Almost doubled pipeline target (45 ops with a target of 24).

- Increased new client meetings by 500% (target of 2, generated 12).

- Increased the SQL-to-Customer Conversion Rate from 18% to 45%

• Owned the end-to-end global sales cycle for Sunday’s software and technology solution.
• Built and managed strategic internal and external relationships to develop high-value client portfolios
• Delivered monthly sales forecasts and performance insights to senior leadership, driving improvements adopted across the business
  

• Led the growth of Pact into new B2B Markets
• Achieved & exceeded sales target by 141% (£34k of annualised coffee revenue with a target of £24k)
• Prepared business proposals and negotiated with key stakeholders
• Led the tender process for multiple coffee contracts
• Managed and retained relationships with existing clients
• Targeted and secured new brand partnerships

• Developed out of the box sales strategies/models & evaluated their effectiveness in order to enhance business performance.
• Led a field sales team of 5 on a new product launch that increased overall sales by 25%.
• Evaluated customers needs whilst building strong, profitable relationships.
  

• I completed a KYC outreach project within Credit Suisse
• Responsibilities included: Document digitisation, derivative operations, EMIR, Dodd Frank & ISDA documentation, the back loading of derivative trades into the Global Trade Depository.
• Worked with business teams to identify issues affecting financial results and profitability.
• Analysed businesses of varying sizes to determine the financial impact of potential investments.
• Evaluated high risk accounts and assisted efforts aimed at preventing money laundering, terrorist financing and other illicit financial activities.

• Worked with one of the company's top clients Doosan, to improve & enhance their brand awareness.
• Responsible for organising & delivering the Golf Open itinerary. This involved building and maintaining client relationships, agreeing timescales and balancing budgets, to ensure deadlines were met.

• Part of the Nestle Global Account team, moving on to Mastercard, Coca-Cola & Zurich
• Creating competitive reviews, attending client briefings, compiling the weekly newsletter and liaising with the creative team.