Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Training
Personal Information
Timeline
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Chandekha Ndhlovu

Chandekha Ndhlovu

Head Of Paid Media
Reddish,Cheshire

Summary

I am a strategic, data-driven Performance Marketing Lead with 6+ years of experience managing high-budget paid media campaigns across search, social, and native platforms. I lead the full marketing function at Bright Money Group, overseeing PPC, SEO, content, and web teams across multiple brands. I bring a strong background in tracking, attribution, ABM (DemandBase, Leadfeeder), and light automation (Power Automate, Zapier), with a focus on MER, lead quality, and strategic growth. I excel in cross-functional collaboration, leadership, and performance analysis.

Overview

9
9
years of professional experience
3
3
Languages

Work History

Head of Paid Media

Bright Money Group
Stockport, CHW
08.2023 - Current
  • Built light automation workflows using Microsoft Power Automate and Zapier to streamline campaign reporting and lead processing.
  • Delivered significant improvements in cost-per-lead and lead quality, especially on underperforming brands.
  • Introduced CRO best practices and data-led landing page testing to support better CVR.
  • Implemented deep funnel lead tracking and attribution using GA4, CRM syncs, and UTM frameworks.
  • Coaching junior PPC execs and providing strategic input to creative, web dev, and ops teams.
  • Building reporting dashboards using Looker Studio and GA4, presenting weekly to leadership.
  • Leading campaign testing, performance forecasting, and budget modeling.
  • Collaborating closely with CEO and Operations/Sales Directors to align paid media strategies with business OKRs.
  • Overseeing >£500K monthly media spend, with direct responsibility for high-ROAS delivery and CPA improvement across channels.
  • Managing large-scale Google Ads, Microsoft Ads, Meta, and TikTok campaigns with full budget ownership.
  • Leading strategy and performance for 3 key automotive finance brands: Car Loans UK, Bright Motor Finance, and Bad Credit Car Loans.
  • Ensuring cohesive strategy execution across all teams and aligning efforts with overall business and growth objectives.
  • Managing the entire marketing department across all BMG brands, serving as direct manager for team members across SEO, Content, and Web Development.
  • Excellent communication skills, both verbal and written.
  • Proven ability to learn quickly and adapt to new situations.

Performance Marketing Strategist

WithSecure Corporation
02.2022 - 05.2023
  • Developing, executing, and managing paid marketing campaigns across various platforms such as Google Ads, Bing Ads, Meta Ads Manager & LinkedIn Ads manager.
  • Applying and ensuring daily, weekly & monthly Google Ads best practices to support campaign strategy/ goal.
  • Conducting regular competitor research and analysis by using tools such as AHREF & SEMRush in conjunction with Google Ads Auction insights.
  • A/B testing Google Ads via Custom Experiments & Google Optimise.
  • LinkedIn A/B Testing using different audience sets & ad variants.
  • Develope & Manage ABM (Account Based Marketing) campaigns via Demandbase & LeadFeeder.
  • Setting UTM parameters for Google Ads, LinkedIn Ads & Meta for lead attribution purposes.
  • Monthly budget management on Google Ads over £150K.
  • Monthly budget management on LinkedIn Campaign over £250K.
  • Monthly Meta budget management of £50K.
  • Monthly Microsoft Ads management of £5K.
  • Enhancing LinkedIn Ads campaign performance by utilizing Ambine’s budget optimization & campaign management platform.
  • Use of Google Ads editor to apply bulk changes to multiple campaigns.
  • Daily upload of MQL leads to SalesForce.
  • Weekly presentations to regional/country managers discussing campaign performance/metrics.
  • Monthly presentations to leadership team outlining campaign performances and to align campaign performance with OKR using Looker Studio.
  • Discussing marketing strategies with content team, web team, data science team, recruitment, country/ digital/regional managers to enhance marketing efforts.

Paid Media Specialist

Freestart Digital
07.2019 - 01.2022
  • Developing, executing, and managing paid marketing campaigns across various platforms such as Google Ads, Bing Ads, Facebook Ads Manager, LinkedIn Ads manager, Snapchat Ads & TikTok Ads.
  • Creating and installing of conversion tracking tools such as Facebook pixel, LinkedIn tag, Snapchat pixel & TikTok Pixel using Google Tag Manager.
  • Building and managing audiences using event management on social media advertising platforms.
  • Creating AR Lens in Snapchat Ads manager.
  • Managing advertising spend with effective bids and smart bidding.
  • Identifying effective keywords to support campaign strategy and monitoring competitors keywords by using tools such as AHREF.
  • Creating and managing various campaigns such as: Traffic, Sales, Reach & Brand awareness, Shopping, Conversions, Local/store visits, App promotions and Lead generation campaigns on paid search/ paid social.
  • Measurement and optimisation of campaign results for better ROAS.
  • Creating & Management of Google Tag Manager accounts/ containers and tags.
  • Interpreting analytical data via Universal Analytics/ GA4.
  • Communicating with external web developers and internal team members to facilitate adjustment in campaigns.
  • Report creation (Agency Analytics & Google Data Studio) and presentation to clients remotely.

PPC Executive/ Paid Social Executive

Smmart Media
07.2016 - 05.2019
  • Developing, executing, and managing paid marketing campaigns across various platforms such as Google Ads, Bing Ads & Facebook Ads Manager.
  • Implemented set up, strategy, keyword research, ad copy creation and continuous optimisation.
  • Building and managing audiences using event management on social media advertising platforms.
  • Creating AR Lens in Snapchat Ads manager.
  • Identifying effective keywords to support campaign strategy and monitoring competitors keywords by using tools such as AHREF.
  • Creating and managing various campaigns such as: Traffic, Sales, Reach & Brand Awareness, Shopping, Conversions, Local/store visits, App promotions and Lead generation campaigns on paid search/ paid social.
  • Measurement and optimisation of campaign results for ROI.
  • Creating & Management of Google Tag Manager accounts/ containers and tags.
  • Interpreting analytical data via Google analytics.
  • Communicating with various team members to facilitate adjustment in campaigns- Such as landing page content.
  • Report creation and presentation to clients.

Education

High School Diploma -

St Andrews International High School/ Moberly High School
04.2001 -

Associate of Arts - Business Management

Moberly Area Community College
Moberly, Missouri
04.2001 - 01.2003

Skills

Friendly, positive attitude

Teamwork and collaboration

Computer skills

Customer service

Microsoft office

Problem-solving

Team management

Organization and time management

Accomplishments

  • Much Better Skin LTD, Shopping campaign, 07/01/20 - 11/30/21, £30,000, 1392270, 16940000, £125,596, £1,156,154.83, 1476, £1,030,558.83, 510.07%
  • Much Better Skin LTD, Search Campaign, 08/01/21 - 11/30/21, £9,000, 37088, 720083, £33,555, £113,342, 299, £79,786, 237.78%
  • Know How Training & Consultancy LTD, Facebook Paid Campaign, 07/01/21 - 11/30/21, £6,000, 1100000, 12910660, £30,000, £185,345, £155,345, 456.72%

Training

  • Google Ads Search
  • Google Ads Display
  • Google Analytics Individual Certification
  • Google Ads Video
  • Google Ads Mobile
  • Google Shopping Ads

Personal Information

  • Date of Birth: 08/08/83
  • Marital Status: Married

Timeline

Head of Paid Media

Bright Money Group
08.2023 - Current

Performance Marketing Strategist

WithSecure Corporation
02.2022 - 05.2023

Paid Media Specialist

Freestart Digital
07.2019 - 01.2022

PPC Executive/ Paid Social Executive

Smmart Media
07.2016 - 05.2019

High School Diploma -

St Andrews International High School/ Moberly High School
04.2001 -

Associate of Arts - Business Management

Moberly Area Community College
04.2001 - 01.2003

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Chandekha NdhlovuHead Of Paid Media