Catherine Zainuddin
Bristol,Gloucestershire
Summary
I am a driven, people-focused professional with experience across electric vehicle sales, luxury brand management, and retail leadership, known for delivering strong commercial results while maintaining exceptional customer and team standards. From advising customers on EV technology at BYD, to leading brand performance across five Coach stores in the South West, and managing a 25-person team at TK Maxx, I have developed a well-rounded skill set in sales, leadership, operations, and relationship building. I thrive in fast-paced environments, take pride in leading by example, and actively seek personal growth through new challenges and learning from every experience, always looking for ways to improve myself, my teams, and the results we deliver.
Overview
2
2
years of professional experience
Work history
Car sales executive
Harmony Auto BYD
Bristol, Gloucestershire
10.2025 - Current
- Achieved and surpassed sales targets through consultative, high-performance strategies.
- Demonstrated expertise in electric vehicle technology and charging solutions.
- Translated complex EV features into clear benefits for customers.
- Executed strong negotiation and deal-closing techniques to secure agreements.
- Cultivated exceptional customer experiences and fostered long-term relationships.
- Delivered tailored product demonstrations and test drives with confidence.
- Utilised CRM systems and performance metrics to drive data-informed sales strategies.
- Acted as brand ambassador for sustainability and clean-energy innovation.
Regional Brand Manager
Tapestry
Bristol, Gloucestershire
07.2025 - 10.2025
- Regional leadership across 5 stores, driving brand consistency, sales performance, and operational excellence
- Strong commercial and sales strategy execution within a wholesale retail environment
- Expertise in luxury brand representation, visual standards, and premium customer experience
- Proven ability to coach, train, and motivate store teams to exceed sales and KPI targets
- Data-driven performance management using sales reports, sell-through analysis, and forecasting
- Effective stakeholder management with wholesale partners, store managers, and head office teams
- Strategic planning and execution of regional launches, promotions, and brand activations
- Adaptable, results-driven leader with excellent time management and multi-site coordination skills
Team Leader
TKMAXX
Bristol, Gloucestershire
03.2024 - 06.2025
- Leadership and day-to-day management of a team of 25 employees, ensuring high performance and engagement
- Oversight of daily store operations, including opening/closing procedures and floor management
- Effective people management, including coaching, rota planning, task delegation, and performance support
- Strong experience in administrative duties such as reporting, scheduling, payroll support, and compliance checks
- Ability to maintain store standards, stock flow, and visual merchandising in a fast-paced environment
- Confident handling of health & safety, loss prevention, and company policy compliance
- Clear, professional communication with management teams and staff across all levels
- Highly organised, adaptable leader able to prioritise workloads and manage multiple demands
Education
A-Levels - Art, Digital Media and Business
Wellsway Sixth Form
Bristol 09.2020 - 07.2022
Bachelor of Arts - Fine Art
Bath Spa University
Bath 09.2023 -
Skills
- Tactical selling techniques
- Market research interpretation
- Performance metrics tracking
- Knowledge of sales methodologies
- Event selling
- E-Commerce platform experience
- Tolerance and patience
- Risk assessment knowledge
- Leadership proficiency
- Decisive decision-making
Accomplishments
Winning a Explore It competition in which I went up against 50 other competitors, leading to prize of £500 which went to my business venture.
Timeline
Car sales executive
Harmony Auto BYD
10.2025 - Current
Regional Brand Manager
Tapestry
07.2025 - 10.2025
Team Leader
TKMAXX
03.2024 - 06.2025
Bachelor of Arts - Fine Art
Bath Spa University
09.2023 -
A-Levels - Art, Digital Media and Business
Wellsway Sixth Form
09.2020 - 07.2022