Caroline Crooks

This role is very similar to my previous PPC roles in that I am responsible for managing a portfolio of clients and their Google Ads, Microsoft Ads & Amazon Ads along with recent training and implmentation of Chat GPT and Reddit Ads and communicating this internally with the wider team and externally with client contacts.

Managed higher priority clients with larger budgets, built strong client relationships, developed account management strategies, coordinated with internal teams to deliver tailored solutions, and identified opportunities for account growth. A Senior Account Manager is expected to have a better understanding of PPC across both Google Ads and Microsoft Ads, whilst also using Analytics, Data Studio & Optmyzr to a much higher level.

Implemented PPC strategies across Google Ads, Microsoft Ads and Amazon Ads and managed campaigns for diverse clients, enhancing performance for eCommerce and lead-gen sectors.

Understanding, managing, and supporting initiatives that
will contribute to the goals and success of client campaigns and communicating directly with the clients to keep them up to date on performance.

Managed office correspondence, including emails, phone calls and mail, efficiently and promptly. Handled incoming calls and correspondence, providing timely responses to enquiries and bolstering company communication. Communicated with staff through various internal platforms to keep colleagues informed of office updates.

Performing day-to-day process administration tasks including monitoring stock levels and submitting orders for low level / no stock items, both on the shop floor and for warehouse stock.

Liaising directly with the Section Leaders of multiple departments to keep them updated of stock levels as well as creating, analysing and distributing process reports.