Luca Tizzano
London,ENG
Summary
A creative Paid Media Manager with a strong track record in crafting and executing high-performing digital marketing strategies. Skilled in analysing campaign performance, optimising budgets, and driving growth. A collaborative team player with excellent communication, leadership, and time management skills. Seeking a new opportunity in the music industry to leverage five years of specialised experience and deliver impactful results.
Overview
8
8
years of professional experience
Work History
Paid Media Manager
Defected Records
07.2023 - Current
- Spearheaded the digital strategy for festivals, music releases, and the eCommerce store, driving growth and engagement.
- Managed and optimised the company’s media budget, improving cost efficiency and increasing sales.
- Generated £1.7M in ad revenue with a 1:5 ROAS through strategic campaign execution.
- Led the paid media strategy and creative direction for flagship festivals, Malta & Croatia.
- Drove festival ad revenue growth by 839% (Croatia) and 361% (Malta) between 2022–2025.
- Utilised reporting tools like Google Analytics and Facebook Ads Manager to set benchmarks and share insights across the business and team.
- Continuously tested and optimised ad creatives, copy, and placements to refine best practices and maximise performance.
- Extensive experience across self-serve ad platforms, including Facebook, Instagram, Google, Twitter, TikTok, and Snapchat.
- Developing multi-channel advertising strategies consisting of paid search, display, and social campaigns whilst driving a strong ROAS and CPA
Digital Marketing Manager
Universal Music Group (Fused)
11.2020 - 07.2023
- Working closely with Marketing Managers to deliver streaming campaigns across all label and artist rosters (EMI, Island, Polydor, Decca, Virgin, Capitol)
- Work closely with labels to plan key audience development strategies for all different types of artists
- Supporting streaming campaigns with D2C strategy, capitalising on key streaming moments and activations
- Plan and implement digital marketing strategies for our Central E-Comm stores (thesoundofvinyl.com, recordstore.co.uk) making sure KPI's are being met
- Curated audience persona pieces and gaming strategies, aiding planners and campaign managers across all platforms
- Drove £2.5mil worth of revenue whilst hitting a 1:6 ROAS
- Headed up the digital marketing strategy for the launch of our brand new E-Comm store - Hiphop.com
- Completing weekly and monthly reporting of key site KPI's such as sales performance, engagement, conversion, traffic, and average transaction value
Career Hiatus (Travelling)
12.2019 - 04.2020
Digital Account Manager
Entroxy (Boutique Digital Agency)
03.2019 - 12.2019
- Plan and manage paid media campaigns with budgets up to £100,00 across Facebook, Instagram, and Linkedin monitoring and optimising performance against set objectives agreed with the client
- Interpret high volume data to drive campaigns cost-effectively through meaningful insights and strategic recommendations
- Demonstrate cross-channel marketing by liaising with necessary teams to deliver compelling and optimised campaign creatives
Digital Campaign Executive
Sold Out Advertising (Live Tour Digital Agency)
08.2017 - 03.2019
- Managing accounts and relationships with large entertainment companies AEG, Live Nation, Cuffe and Taylor, Phil Mcintyre, and Crosstown Concerts
- Planning, implementing and optimising the digital element of large-scale cross-media campaigns
- Managing campaigns with budgets up to £500,000 via a variety of self-serve platforms including Google Adwords, Facebook Business Manager, Twitter Ads, Spotify ad studio, Youtube, and Snapchat
- Booking and managing display campaigns across a variety of different networks and sites
- Reporting in real-time and at the end of the campaigns with a constructive narrative on performance supported with stats and recommendations for future activity
Education
Diploma - Sound Design + Musical Production
Point Blank Music School
01.2012
Skills
- Client Communication
- Paid Marketing Strategy
- Creative ad Strategy
- Biddable Implementation & Optimisation
- Budget Management
Key Platforms
- META / Instagram
- Google Suite (Ads, Analytics, DV30)
- Snapchat
- Spotify
- Tik Tok
Timeline
Paid Media Manager
Defected Records
07.2023 - Current
Digital Marketing Manager
Universal Music Group (Fused)
11.2020 - 07.2023
Career Hiatus (Travelling)
12.2019 - 04.2020
Digital Account Manager
Entroxy (Boutique Digital Agency)
03.2019 - 12.2019
Digital Campaign Executive
Sold Out Advertising (Live Tour Digital Agency)
08.2017 - 03.2019
Diploma - Sound Design + Musical Production
Point Blank Music School
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