Carmen Garcia
London
Summary
Experienced and commercially minded Sales and Marketing Leader with demonstrated experience partnering with strategic enterprise customers across a diverse range of industries. Skilled in developing and executing innovative marketing strategies that increase market share, drive revenue growth, and enhance brand visibility.
Overview
14
14
years of professional experience
Work history
Consultant / Business Development
Freelancer/ All The Stories
London
2021.11 - 2026.03
- Achievement: Delivered 51% company revenue growth in 2022 through business development planning, implementation and strategic partnerships.
- Strategic advisor to Managing Directors, CEOs, Founders, Marketing Directors, and Sales Directors to craft robust marketing and sales partnerships that deliver commercial value and results.
- Developed data-driven new business and marketing strategies for clients and partners, tailored to unique industry needs and objectives.
- Also strategic consultant and advisor for key personal clients such as Cadogan Estate, Decathlon, and PUIG Group, West End Company (Crown Estate) successfully delivering on key projects and initiatives.
Head of Business Development and Channels Middle East
Dsquares
2024.09 - 2025.02
- Achievement: Opening doors for Dsquares in the Middle East to ADNOC, Spotify, MasterCard, Virgin, Saudi Entertainment Ventures, Banque Misr, STC and many other enterprise businesses.
- Strategic advisor to Managing Directors, CEOs, Founders, Marketing Directors, and Sales Directors to craft tailored loyalty programs and initiatives, helping enhance customer behavior, drive retention and increase ROI.
- (Featured in Forbes Middle East)
Senior Account Director
Sticky (PA MEDIA GROUP)
London
2020.07 - 2021.11
- Achievement: Secured £120,000 GBP revenue growth in my first month through proactive business development and client needs assessment- this was 70% of target.
- Secured new business opportunities and projects through strategic prospecting and client engagement.
- Managed key clients, Lloyds Bank, Facebook, and Giffgaff. Built strong relationships and delivered exceptional results aligned to customer goals and objectives.
- Led strategic initiatives for digital, creative, content, SEO, UX, social media campaigns, website content, and video projects, leveraging industry best practices and emerging trends.
- Facilitated workshops, managed budgets, and collaborated with content writers, filmmakers, and editors to deliver impactful projects that exceeded client expectations.
- Mentored Client Services team, increased sales performance and positively contributed to the company’s high-performance culture.
- (Global Marketing Agency)
Senior Account Manager
Inspired Thinking Group
London
2020.05 - 2020.07
- Managed key enterprise account, Virgin Media overseeing complex, multi-faceted projects and ensuring seamless execution.
- Partnered with creative agencies, such as RAPP and Directors, to successfully deliver enterprise communications for Virgin Media, including BAFA and summer campaigns.
- Implemented CRM Strategy, reporting, and briefing, ensuring end-to-end quality control on large-scale communication execution and campaign management optimisation.
- Was head hunted into next role, which was more creative, dynamic and allowed me to have more responsibility, less red-tape across accounts.
- (Global Marketing Agency)
- Reasons for Leaving:
Strategic Senior Account Manager
Reward Insight
London
2016.05 - 2020.05
- Achievement: Achieved highest bonus % amongst the Client Services team, attaining £2,000,000 GBP annual revenue in 2016, 2017, 2018, and 2019.
- Achievement: Increased client revenue by £460,000 in 12 months.
- Achievement: Successfully led customer expansion opportunity, increasing Jack Will’s account from £40,000 to £500,000 GBP in 12 months.
- Spearheaded multimillion-pound project with VISA, contributing to successful market entry and growth.
- Managed key luxury clients (FARFETCH, Boots, Jimmy Choo, Hobbs, Church’s, Coach, Ted Baker, Fortnum & Mason, Hackett), providing strategic loyalty program content and bespoke marketing solutions.
- Collaborated with key financial services clients (Natwest, American Express, VISA, Barclays, Virgin Money) on assigned projects.
- Advised Company CEO on global market expansion opportunities contributing to customer and revenue growth.
- Delivered actionable insights and analysed PCI-compliant banking data to drive strategic initiatives and optimise performance across FMCG, Luxury, and enterprise accounts, including retail clients, Waitrose, Debenhams, and Tesco.
- Advised clients on Customer Relationship Management, Average Transaction Value, growth, Average Transaction Frequency growth, acquisition, retention, re-engagement, and long-term loyalty strategies, leveraging data-driven insights.
- (Global banking loyalty and data insights Company)
Senior Account Manager
Coniq
London
2015.07 - 2016.05
- Managed Key Enterprise Retail accounts: Meyer Bergman (Westfield) and Neinver (European Shopping Centre group).
- Spearheaded end-to-end loyalty programmes for Neinver's "Las Rozas" shopping centre in Madrid and Westfield's Bradford Centre, including their App, to increase footfall, frequency, and transaction value.
- Nurtured senior stakeholder relationships in both the UK and Spain, leveraging my language speaking skills.
- Facilitated client workshops locally and internationally.
- (Marketing/ loyalty Technology Company)
Business Development Manager
Trustpilot
London
2014.08 - 2015.07
- Continuously achieved and exceeded new business revenue target, contributing to business winning £100m investment.
- Collaborated with cross-functional teams to ensure seamless customer onboarding and ongoing client success, directly contributing to customer retention and growth.
- Was asked by CEO to set up and manage entire Spanish market team and relocate to Copenhagen, however, decided to take on new challenge within the UK.
- (Global Digital Platform)
Business Development Manager, Spanish Speaking
GB Group PLC
London
2012.06 - 2014.08
- Managed engagements with key enterprise customer accounts such Inditex, Zara, and Vivienne Westwood.
- Continuously exceeded and achieved revenue targets and KPI’S.
- Leveraged fluent Spanish language to develop customer relations and drive market expansion opportunities.
- (Global marketing and CRM platform)
Education
Bachelor Honours Degree -
Kings College University
LondonSkills
- Strategic partnership building, business development, loyalty program development, data-driven marketing insights, project management, CRM strategy implementation, digital marketing (SEO, content, social media, video), budget management, workshop facilitation
Languages
English (Native) and Spanish (Fluent)
Key Client Accounts
Facebook (META), FARFETCH, Meyer Bergman, VISA, Virgin Media, PUIG Group, Neinver, Jimmy Choo, Hobbs, Debenhams and Lloyds Banking Group.
Timeline
Head of Business Development and Channels Middle East
Dsquares
2024.09 - 2025.02
Consultant / Business Development
Freelancer/ All The Stories
2021.11 - 2026.03
Senior Account Director
Sticky (PA MEDIA GROUP)
2020.07 - 2021.11
Senior Account Manager
Inspired Thinking Group
2020.05 - 2020.07
Strategic Senior Account Manager
Reward Insight
2016.05 - 2020.05
Senior Account Manager
Coniq
2015.07 - 2016.05
Business Development Manager
Trustpilot
2014.08 - 2015.07
Business Development Manager, Spanish Speaking
GB Group PLC
2012.06 - 2014.08
Bachelor Honours Degree -
Kings College University