Summary
Overview
Work history
Education
Skills
Websites
Custom
Timeline
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Carmen Garcia

London,United Kingdom

Summary

Results-driven marketing professional with expertise in strategic partnership building, business development, and loyalty programme creation. Adept at leveraging data-driven marketing insights to implement CRM strategies and optimise digital campaigns across SEO, content, social media, and video platforms. Demonstrates proficiency in project management, budget oversight, and workshop facilitation while maintaining a strong focus on revenue generation and client retention. Skilled in developing comprehensive marketing plans and communications strategies that align with market trends to drive measurable results. Experienced in fostering C-level relationships and delivering impactful public speaking engagements to support strategic visioning and campaign success.

Overview

10
10
years of professional experience
2012
2012
years of post-secondary education

Work history

Chief Marketing Officer

The Loyalty People
London
11.2021 - 04.2025
  • Company Overview: Boutique Luxury Marketing Agency
  • Achievement: Delivered 51% company revenue growth in 2022 through business development planning, implementation and strategic partnerships.
  • Strategic advisor to Managing Directors, CEOs, Founders, Marketing Directors, and Sales Directors to craft robust marketing partnerships that deliver commercial value and results.
  • Developed data-driven new business and marketing strategies for clients and partners, tailored to unique industry needs and objectives.
  • Also strategic consultant and advisor for key personal clients such as Cadogan Estate, Decathlon, and PUIG Group, West End Company (Crown Estate) successfully delivering on key projects and initiatives.
  • Boutique Luxury Marketing Agency

Head of Business Development and Channels Middle East

Dsquares
09.2024 - 02.2025
  • Company Overview: Featured in Forbes Middle East
  • Achievement: Opening doors for Dsquares in the Middle East to ADNOC, Spotify, MasterCard, Virgin, Saudi Entertainment Ventures, Banque Misr, STC and many other enterprise businesses.
  • Strategic advisor to Managing Directors, CEOs, Founders, Marketing Directors, and Sales Directors to craft tailored loyalty programs and initiatives, helping enhance customer behaviour, drive retention and increase ROI.
  • Featured in Forbes Middle East

Senior Account Director

Sticky
London
07.2020 - 11.2021
  • Company Overview: Global Marketing Agency
  • Achievement: Secured £120,000 GBP revenue growth in my first month through proactive business development and client needs assessment- this was 70% of target.
  • Secured new business opportunities and projects through strategic prospecting and client engagement.
  • Managed key clients, Lloyd's Bank, Facebook, and Giffgaff. Built strong relationships and delivered exceptional results aligned to customer goals and objectives.
  • Led strategic initiatives for digital, creative, content, SEO, UX, social media campaigns, website content, and video projects, leveraging industry best practices and emerging trends.
  • Facilitated workshops, managed budgets, and collaborated with content writers, filmmakers, and editors to deliver impactful projects that exceeded client expectations.
  • Mentored Client Services team, increased sales performance and positively contributed to the company's high-performance culture.
  • Global Marketing Agency

Senior Account Manager

Inspired Thinking Group
London
05.2020 - 07.2020
  • Company Overview: Global Marketing Agency
  • Managed key enterprise account, Virgin Media overseeing complex, multi-faceted projects and ensuring seamless execution.
  • Partnered with creative agencies, such as RAPP and Directors, to successfully deliver enterprise communications for Virgin Media, including BAFA and summer campaigns.
  • Implemented CRM Strategy, reporting, and briefing, ensuring end-to-end quality control on large-scale communication execution and campaign management optimisation.
  • Was head hunted into next role, which was more creative, dynamic and allowed me to have more responsibility, less red-tape across accounts.
  • Global Marketing Agency

Strategic Senior Account Manager

Reward Insight
London
05.2016 - 05.2020
  • Company Overview: Global banking loyalty and data insights Company
  • Achievement: Achieved highest bonus % amongst the Client Services team, attaining £2,000,000 GBP annual revenue in 2016, 2017, 2018, and 2019.
  • Achievement: Increased client revenue by £460,000 in 12 months.
  • Achievement: Successfully led customer expansion opportunity, increasing Jack Will's account from £40,000 to £500,000 GBP in 12 months.
  • Spearheaded multimillion-pound project with VISA, contributing to successful market entry and growth.
  • Managed key luxury clients (FARFETCH, Boots, Jimmy Choo, Hobbs, Church's, Coach, Ted Baker, Fortnum & Mason, Hackett), providing strategic loyalty program content and bespoke marketing solutions.
  • Collaborated with key financial services clients (Natwest, American Express, VISA, Barclays, Virgin Money) on assigned projects.
  • Advised Company CEO on global market expansion opportunities contributing to customer and revenue growth.
  • Delivered actionable insights and analysed PCI-compliant banking data to drive strategic initiatives and optimise performance across FMCG, Luxury, and enterprise accounts, including retail clients, Waitrose, Debenhams, and Tesco.
  • Advised clients on Customer Relationship Management, Average Transaction Value, growth, Average Transaction Frequency growth, acquisition, retention, re-engagement, and long-term loyalty strategies, leveraging data-driven insights.
  • Global banking loyalty and data insights Company

Senior Account Manager

Coniq
London
07.2015 - 05.2016
  • Company Overview: Marketing/ loyalty Technology Company
  • Managed Key Enterprise Retail accounts: Meyer Bergman (Westfield) and Neinver (European Shopping Centre group).
  • Spearheaded end-to-end loyalty programmes for Neinver's 'Las Rozas' shopping centre in Madrid and Westfield's Bradford Centre, including their App, to increase footfall, frequency, and transaction value.
  • Nurtured senior stakeholder relationships in both the UK and Spain, leveraging my language speaking skills.
  • Facilitated client workshops locally and internationally.
  • Marketing/ loyalty Technology Company

Education

Bachelor Honours Degree -

Kings College University

Skills

  • Strategic partnership building
  • Business development
  • Loyalty program development
  • Data-driven marketing insights
  • Project management
  • CRM strategy implementation
  • Digital marketing
  • SEO
  • Content
  • Social media
  • Video
  • Budget management
  • Workshop facilitation
  • Market trend awareness
  • Public speaking proficiency
  • Campaign measurement
  • Strategic visioning
  • Revenue generation
  • C-level relationship management
  • Client retention
  • Marketing strategy development
  • Marketing communications
  • Marketing plan development

Custom

  • Facebook (META)
  • FARFETCH
  • Meyer Bergman
  • VISA
  • Virgin Media
  • PUIG Group
  • Neinver
  • Jimmy Choo
  • Hobbs
  • Debenhams
  • Lloyds Banking Group

Timeline

Head of Business Development and Channels Middle East

Dsquares
09.2024 - 02.2025

Chief Marketing Officer

The Loyalty People
11.2021 - 04.2025

Senior Account Director

Sticky
07.2020 - 11.2021

Senior Account Manager

Inspired Thinking Group
05.2020 - 07.2020

Strategic Senior Account Manager

Reward Insight
05.2016 - 05.2020

Senior Account Manager

Coniq
07.2015 - 05.2016

Bachelor Honours Degree -

Kings College University

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Carmen Garcia