Cameron Mason
Peacehaven,East Sussex
Summary
Dynamic and results-driven professional with expertise in paid media management, campaign strategy and optimisation. Adept at client relationship management, with a proven track record of enhancing client satisfaction. Dedicated to high-pressure environments, a proactive problem solver and team player, skilled in training and mentorship.
Overview
4
4
years of professional experience
1
1
Certification
Work history
Senior Paid Media Specialist
Annex Media
Brighton
2023.10 - 2026.03
- Managed 27+ self-contained client accounts across multiple channels, from local car garages to one of the UK's largest e-commerce supplement brands, covering B2B, B2C, e-commerce, and lead generation campaigns.
- Manage £200,000+ in monthly ad spend across platforms.
- Delivered campaigns across Google Ads, Meta Ads, TikTok Ads & TikTok Shop, Microsoft Ads, Pinterest Ads and Amazon Ads. I also used the following platforms in my time at Annex Media, HubSpot, WordPress, Google Merchant Centre and TikTok Shop, with specialist expertise in Google Ads, Meta, and TikTok.
- Dedicated 4,097 hours over 1 year 11 months, contributing 347 additional unpaid hours beyond contracted time to drive client and agency success.
- Trained and mentored two team members (an apprentice and the Operations Director) in paid media, enhancing in-house capability.
- Presented monthly to the full team, showcasing new processes, case studies, and platform opportunities to drive internal knowledge sharing.
- Results Include:
- Lawnsmith - 152% year-on-year revenue growth. 15% year-on-year ROAS growth. 119% year-on-year ad spend growth.
- ONYX-Nutra - 58% ROAS growth on villan product range. 2,135% growth in ad spend.
- Chelsea Physic Garden - 100% tickets sold for the summer supper club event.
- Small Batch Coffee - A Record Black Friday. 2,027% revenue growth. 336% ROAS growth.
- Silent Windows - 80% year-on-year growth. 40% year-on-year decrease in CPA. 48%year-on-year increase in ad spend
- Lewis Brass & Copper - 191% increase in lead volume. 63% decrease in CPA.
Bartender
Mitchells & Butlers
Seaford, East Sussex
2022.08 - 2023.10
- Implemented upselling techniques to increase revenue generation.
- Accurately took orders while multitasking in high-pressure environments.
Education
GCSEs - Mathematics, English Literature, English Language, Science, Business Studies, Design Technology, IT, Physical Education
Seaford Head
Seaford, East SussexA Levels - Uniform Protective Services, Sports, Business Studies
Professional Qualifications - Digital Marketing
Skills
- Paid Media Strategy
- Performance Marketing
- Data & Analytics
- Tracking & Measurement
- Account & Client Management
- Optimisation & Growth
- Budget Management
- Campaign Planning & Execution
- Stakeholder Communication
- Testing & Experimentation
Certification
- Google Ads Certifications (Skillshop)
- Google Fundamentals of Digital Marketing
- Pinterest Certified Media Buyer
- Digital Marketing Associate (Digital Marketing Institute)
- Meta Certified Media Measurement Specialist
- Meta Certified Digital Marketing Associate
Timeline
Senior Paid Media Specialist
Annex Media
2023.10 - 2026.03
Bartender
Mitchells & Butlers
2022.08 - 2023.10
A Levels - Uniform Protective Services, Sports, Business Studies
Professional Qualifications - Digital Marketing
GCSEs - Mathematics, English Literature, English Language, Science, Business Studies, Design Technology, IT, Physical Education
Seaford Head