Experienced paid media professional with a strong track record in the marketing/advertising industry, both on the client and agency side. Proficient in managing paid social campaigns on platforms including Facebook, Instagram, Snapchat, TikTok, YouTube, X, Pinterest, and LinkedIn. Skilled in paid search on Google and Bing. A data-driven and analytical individual with a passion for achieving results and ensuring client success. Demonstrated leadership in handling major global brands with budgets ranging from less than £5k to over £10m, catering to diverse business goals, objectives, KPIs, and outcomes. Successfully led teams of up to 14 people in top media agencies for leading advertising networks and companies.
Hi, I’m
ANDREW WARD
London
Summary
Overview
8
years of professional experience
Work History
M/Six, Topshop, Wavemaker & Dentsu Aegis
Senior Paid Media Contractor
01.2020 - Current
Job overview
- Contracting for agencies and brands since 2020
- Supporting clients within Automotive (Aston Martin & F1), Tech (Huawei & Lenovo), Retail (Estee Lauder, Topshop & JDSport) and Consumer brands (Campari, Kellogg's/Pringles)
- Focused on paid social campaign management, planning, testing and reporting.
- Strong background in time-management, flexibility & pressured situations
Mindshare
Digital Performance Director
08.2023 - 09.2024
Job overview
- Oversaw 20 full-funnel campaigns with an aggregate monthly reach of 50 million impressions
- Leading the paid social performance for Ford across 19 European markets, managing a team of 14 people
- Client-facing role focusing on the optimization of customer acquisition and brand awareness campaigns for key nameplates across all social channels
- Accountable for driving innovation, client growth, media value, best practice & team management
Publicis Groupe
Paid Social Account Director
08.2021 - 08.2023
Job overview
- Leading Under Armour and Barbour on paid social, across key EMEA markets
- Strong focus on full funnel paid social campaigns with a key importance to ROAS and product consideration across Meta, TikTok & LinkedIn
- Management of 1 Account Manager and 2 Executives, administering best practice for success
Havas Media
Paid Social Account Manager / AE
04.2017 - 01.2020
Job overview
- Started my career in biddable media with Havas across social/search
- Managed clients: O2, Pernod Ricard, Puma, Swarovski, Homebase, AXA, Kia, Hyundai, Fly Emirates and EDF
- Led campaign optimization across key social channels
- Strong background in campaign management platforms – Sprinklr & 4C
- Developed finance skills using Prisma & internal tools
Education
Bucks New Uni
Bachelor's Degree from Advertising Management & Digital Communication
01.2017
University Overview
Skills
- Full-funnel campaigns
- Attention to detail
- Time management
- Problem-solving
- Paid media strategy
- Campaign optimization
- Pacing management
- Data analysis
- Team leadership
- QA processes
Accomplishments
Accomplishments
- Increased output on the Ford account from Q4/23 to Q1/24 by 14% through a new streamlined approach to paid social campaign management.
- Working with Absolut (Pernod Ricard), we created a Snapchat lens that recorded the most plays out of any branded filters made at that time.
Timeline
Digital Performance Director
Mindshare
08.2023 - 09.2024
Paid Social Account Director
Publicis Groupe
08.2021 - 08.2023
Senior Paid Media Contractor
M/Six, Topshop, Wavemaker & Dentsu Aegis
01.2020 - Current
Paid Social Account Manager / AE
Havas Media
04.2017 - 01.2020
Bucks New Uni
Bachelor's Degree from Advertising Management & Digital Communication
Similar Profiles
Tushar KapilaTushar Kapila
Associate Manager at Dentsu Aegis NetworkAssociate Manager at Dentsu Aegis Network
Justine Heller, SPHRJustine Heller, SPHR
Lead Human Resources Business Partner at Carat, Dentsu Aegis NetworkLead Human Resources Business Partner at Carat, Dentsu Aegis Network
Sahana SadashivaSahana Sadashiva
MDM Lead (Media Platforms) at Dentsu Aegis Network India Private LimitedMDM Lead (Media Platforms) at Dentsu Aegis Network India Private Limited