Callum Haughton

My Role is to extend the scope of Lancastria from being a regionally focused company into one with national reach and brand recognition. This was undertaken by proactively articulating Lancastrias robust Value Proposition across a wide network of new Flat Roofing Contractor Prospects to onboard them as clients, and previous/lapsed clients to broaden the scope of what we sold to them, thus increasing company revenue cumulatively over time. This role involved an average of 46,500 miles per year, throughout Great Britain. In the 3.5 years of me working at Lancastria sales increased every year by an average of 17-18% from £4.1m to £6.5M, with the sustained growth of the company largely coming from the New Clients in other regions outside the North West, and at a time when some of the largest established clients who we had worked with 20+ years had declined due to challenging market conditions.

The role was specifically to target new business or extend existing clients into other areas of our operation, these include the hiring of Roof Hoists and Hot Air Welders, and associated power supplies, the supply and specification of Waterproofing Systems in Felt and Polyurethane Liquid for roofing clients, main contractors or property owners, and the supply of Roofing Tools, Consumables and Ancillaries. With the scope of Lancastrias operations there was always at least one area that would be of interest to any client or prospect, if you articulated it correctly, this gave good scope for cross selling. In this role, I also booked my own appointments, did a number of my quotes, and almost all my own follow ups, overall a very high energy game. My KPIs were reported to the Sales Director and discussed weekly.

At Hardwoods Group, my role was varied in the sales department, almost all site based. This included qualifying enquiries for Timber Frame buildings that were almost always bespoke, and then working out the initial design brief, in conjunction with all the stakeholders in the project, the transferring it to colleagues who drew it onto CAD. My role also extended to making revisions to the buildings for aesthetic, dimensional or structural considerations. On the wholesale timber side, i took enquires and estimated them, and chased the outstanding quotes on the timber and the Oak/Timber Framing side on the Hubspot and also a Smartsheet Template. I also worked on proactive sales to new clients/leads when opportunity arose. I also assisted with the Purchasing of the Raw Materials due to my rapport with the European Sawmillers we worked with. In the 4 years I was there I handled between 75-85% of the sales of the company, in addition to the design responsibilities I had. The sales went from £1.65m to £2.7m whilst I was responsible for them.

At LBC over many years my role evolved significantly as the company grew. After I joined as a school leaver I worked for 2 years on site as a Wood Floor Fitter and Joiner, typically on Top End Residential and Hospitality Contracts. After 2 years I moved into the office where I became the Sales Manager and , in which I developed the Wholesale side of the Business at my own initiative, and grew it self funded. When i joined the turnover was around £325k and this grew to about £900k, prior to a pivot in direction towards wholesaling Oak products in Spring 2006 due to a variety of issues in the Hardwood Flooring side of things. The Oak side took off, and grew from nothing in Spring 2006, to £1.75m in Spring 2018 with growth every year apart from 2017, where a variety of trading pressures resulted in LBC Hardwoods being taken over by Hardwoods Group Ltdin Early 2018. From 2006 to 2017 my role was internal and external sales, site visits and estimating. We used Hubspot as a CRM.