Summary
Overview
Work History
Education
Skills
Software
Interests
Accomplishments
Affiliations
Certification
Timeline
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Burce DAGISTAN

Product Director, PSPO I, PSM I
London

Summary

Strategic and experienced Product Director adept in Agile and Scrum methodologies, guiding cross-functional teams to efficient product development. Proficient in diverse digital platforms from banking to environmental services. Known for integrating User Acceptance Testing scores to deliver optimal solutions. A decisive leader during high-pressure design tasks, offering a calming presence and technical expertise. Proven in relationship-building, organizational skills, and successful project management, focused on overcoming technical challenges and delivering impactful results.

Overview

11
11
years of professional experience
4
4
years of post-secondary education
7
7
Certifications

Work History

Product Director

Ignitia AB
07.2022 - Current
  • Led the development and execution of the product strategy for B2B offerings in tropical weather forecasting, aligning with the company's overall goals and vision.
  • Managed and mentored a cross-functional team of developers, data engineers, and DevOps engineers, fostering a collaborative and innovative work environment.
  • Coordinated efforts between different teams to ensure seamless integration of data, software, and infrastructure components in product development.
  • Cultivated and maintained strong relationships with key stakeholders, including clients, partners, and internal teams, ensuring clear communication and alignment of objectives.
  • Conducted regular meetings and presentations to update stakeholders on product developments, improvements, and future roadmaps.
  • Oversaw the entire product development lifecycle, from ideation to release, ensuring the timely delivery of high-quality B2B products in tropical weather forecasting.
  • Collaborated with development teams to define and prioritize features, ensuring products met customer needs and market demands.
  • Implemented agile methodologies and continuous improvement processes to enhance the efficiency and effectiveness of product development workflows.
  • Facilitated Scrum framework – sprint planning, backlog grooming, daily scrums, sprint reviews and sprint retrospectives.

Senior Digital Product Manager & Agile Master

Eureko Sigorta
02.2021 - 07.2022
  • Applied customer-first strategy to product development and marketing materials for internet branch and mobile application.
  • Managed implementation of new features by outlining plans and specifications such as how, where and when each component would work.
  • Coordinated with software developers to create custom applications and trackers to achieve client goals.
  • Participated in triaging production bugs and malfunctions, adjusting development milestones and release schedules accordingly.
  • Served as intermediary between product development and research departments, filtering feedback to prioritize maximally important data points.
  • Advocated for customer experience improvements to drive wider user adoption within insurance industry.
  • Used UX (User Experience) tools such as Marvel App to get customer feedback and made usability testing for planning future patches and iterations.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Defined solution requirements to convert strategic ideas into actionable workflows
  • Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
  • Facilitated Scrum framework – sprint planning, backlog grooming, daily scrums, sprint reviews and sprint retrospectives.
  • Planned Agile best practices and encouraged team cohesion, overcoming impediments and hurdles to productivity.
  • Drove Scrum team progress to overcome obstacles and realize success throughout life of each sprint.
  • Collaborated with product owners, team members, technologists and other scrum masters to define solutions and drive progress.
  • Proactively identified and found ways to resolve issues to prevent distractions and keep projects on track.
  • Managed product backlog and supported Scrum framework for monthly sprint releases.
  • Researched emerging technologies and current trends to stay knowledgeable in methods that could benefit Scrum team.
  • Shielded scrum team from external interference for optimal productivity and success of Agile process.
  • Maintained project schedules by managing timelines and making proactive adjustments.

Digital Product Owner

Odeabank
12.2018 - 01.2021
  • Owned and prioritized product backlog of internet branch and mobile application.
  • Oversaw entire product deployments from vision and creation to rollout and delivery.
  • Responsible for the gamification tool Kazandiri'O for managing campaigns of mobile application.
  • Applied customer-first strategy to product development and marketing materials.
  • Advocated for customer experience improvements to drive wider user adoption within banking industry.
  • Collaborated with third party UX (User Experience) team to incorporate customer feedback.
  • Managed implementation of new features by outlining plans and specifications such as how, where and when each component would work.
  • Coordinated with software developers to create custom applications and trackers to achieve client goals.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
  • Developed insights on marketing campaigns to assess performance against goals.
  • Managed marketing campaigns to cultivate brand awareness and drive website traffic.
  • Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience.

Digital Product Manager

Ziraat Bank
02.2013 - 12.2018
  • Responsible for the developments of the Bank’s website, internet branch and mobile/tablet/wallet applications.
  • Applied customer-first strategy to product development and marketing materials.
  • Participated in triaging production bugs and malfunctions, adjusting development milestones and release schedules accordingly.
  • Advocated for customer experience improvements to drive wider user adoption within banking industry.
  • Collaborated with third party UX (User Experience) team to incorporate customer feedback and User Acceptance Test (UAT) into future patches and iterations.
  • Increased profit margins by 10% through maximizing new product introductions such as fund, stock transactions
  • Managed relationships with third parties for new and ongoing projects
  • Prepared scope and business requirement documents, use cases for the projects
  • Alfa and Beta tests of the projects via Beta Crashlytics (aka Firebase App Distribution) with CRM and campaign teams

Education

Bachelor of Science - Economics

Eskisehir Osmangazi University
Eskisehir, Turkey
09.2007 - 09.2011

Skills

Team Leadership

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Software

JIRA

Firebase

Postman

Insomnia

Visio

Figma

PG Admin

Mural

Trello

Interests

Published İç İsim & Zamanın Ötesi (The first novel of İç İsim series) in 2013

Published İç İsim & Ruhun Ötesi (The second novel of İç İsim series) in 2021

Accomplishments

  • The Best Insurance Mobile Application Award by Turkcell Global Bilgi with Eureko Mobile in 2022
  • The Best Mobile Application Award by 18th Golden Spider Awards with Ziraat Mobile Application in 2020
  • People's Choice of Web Site in Banking & Finance Award by 17th Golden Spider Awards with Bankkart website in 2019

Affiliations

  • Ignitia Pro & Ignitia Farm Mobile App for Brazil (07/2022 - 10/2022)
  • Biometric Login and UX Renewal of Eureko Sigorta Mobile Application (02/2021 - 05/2021)
  • Design of Push Notification Structure for Odeabank Mobile Application (07/2019 - 07/2020)
  • 24/7 Fund Transactions in Digital Channels of Odeabank (07/2019 - 09/2019)
  • Remote Account Openning for Odeabank (05/2019 - 07/2019)
  • Bankkart Mobile - Digital Wallet Application of Ziraat Bank (02/2017 - 02/2018)
  • UX/UI Renewal of Ziraat Bank's Digital Channels (11/2016 - 09/2018)
  • English version of Ziraat Mobile Application (05/2017 - 09/2017)
  • Cash Withdrawal and Deposit via QR Code for Ziraat Bank (03/2017 - 05/2017)
  • Ziraat Mobile Corporate (05/2016 - 04/2017)
  • Ziraat Mobile Application Development (2014 - 2018)
  • Ziraat Onay OTP Structure and Device Mapping for Ziraat Mobile (01/2016 - 06/2016)
  • Ziraat Tablet Application (05/2015 - 03/2016)

Certification

Digital Marketing Communication, BÜYEM

Timeline

Product Director

Ignitia AB
07.2022 - Current

Digital Marketing Communication, BÜYEM

04-2022

Professional Scrum Product Owner I (PSPO I), Scrum.org

03-2022

Professional Scrum Master I (PSM I), Scrum.org

08-2021

Senior Digital Product Manager & Agile Master

Eureko Sigorta
02.2021 - 07.2022

Digital Marketing Expertise

04-2020

Top Web Development Bundle, Udemy

11-2019

Applied Web Development, Udemy

11-2019

SQL - MySQL for Data Analytics and Business Intelligence

07-2019

Digital Product Owner

Odeabank
12.2018 - 01.2021

Digital Product Manager

Ziraat Bank
02.2013 - 12.2018

Bachelor of Science - Economics

Eskisehir Osmangazi University
09.2007 - 09.2011

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Burce DAGISTANProduct Director, PSPO I, PSM I