Growth Marketing expert with 10+ years of experience in digital marketing, strong analytical skills, and capability to direct multi-channel paid media strategies across Performance and Brand.
Hi, I’m
Boris Zahariev
Growth Marketer
Hemel Hempstead,Hertfordshire
Summary
Overview
11
years of professional experience
Work History
Taskrabbit
Growth Marketing
2024.06 - Current (2 education.years_Label & 1 education.month_Label)
Job overview
- Scaled Paid Social activity in 1 year to deliver 140% more leads at a similar CPA through optimising structure, creative testing and strategic budget allocation
- Leading Paid Media strategy for EU markets (UK, FR, DE) with a focus on Mid-funnel acquisition channels (Paid Social, Affiliates, CTV)
- Developed Video strategy to execute across YouTube & CTV delivering against Brand KPIs and performance metrics contributing to double-digit YoY growth in target markets
- Developed proposals for key stakeholders to secure investment in paid social and CTV channels, defining goals and contingencies
- Identified winning creative concepts through structured testing and worked with design team to scale asset production
- Streamlined reporting and measurement for mid-funnel channels, delivering actionable business insights
- Implemented AI-powered automations to streamline account management and deliver data-led insights
- Oversaw tracking and measurement implementation across digital channels, ensuring accuracy of results
- Liaising with key stakeholders and decision-makers to provide data-led recommendations on market strategy
REBEL (Digital Agency)
Head of Paid Media
2020.04 - 2024.05 (4 education.years_Label & 1 education.month_Label)
Job overview
- Multi-Channel Paid Media Strategy & Planning Across Various Platforms: Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, TikTok, Amazon PPC, Reddit, Pinterest
- Managing Yearly Budgets of £5m+ Across Multiple Regions & Platforms; Delivering Against Performance Targets (CPA/ROAS/CAC)
- Clients Experience in Ecommerce (Jewellery, Apparel), B2B (Productivity Software), Hospitality, Dental Care
Harvest Digital (Digital Agency)
Biddable Account Manager
2016.11 - 2020.04 (3 education.years_Label & 5 education.months_Label)
Job overview
- Primary Focus on Paid Search With Strong Experience in Paid Social (LinkedIn, Meta)
- Full Account Ownership; Campaign Structuring, Optimisation and Management
- Ad Copywriting and Market Testing - Multi-Channel Reporting
- Delivery Against Performance KPIs: CPA, ROAS and Revenue / Lead Growth.
Olderiswiser Media
Online Media Sales
2015.08 - 2016.11 (1 education.year_Label & 3 education.months_Label)
Job overview
- Prospected new clients for social network targeting 50+ demographic, expanding user base and increasing engagement.
- Established and maintained relationships with digital marketing managers, directors, and agency account managers, enhancing collaboration and driving campaign success.
Education
City University of London
BSc from Economics
2013-01
University Overview
GPA: 2:1
International School of Düsseldorf
International Baccalaureate Diploma
2010-01
University Overview
Skills
- Performance Marketing
- Growth Marketing
- Paid Media Strategy
- Multi-Channel Optimization
- Data Analysis
- Budget Management
- Stakeholder Engagement
- Performance Teasurement
- Creative Testing
- Paid Social Strategy & Planning
- Strategic Planning
- Client Relationship Management
- Brand Marketing
- CTV
- Media Strategy
- Tagging & Tracking
- SQL
- Google Ads Scripts
- Apps Script
- Javascript
- AI
- Automation
Languages
English
Proficient
C2
Bulgarian
Proficient
C2
Hobbies and Interests
Hobbies and Interests
- Experienced Guitar Player
- Music Production
- Fitness & Health Optimisation Enthusiast
Experience
Experience
- Google Ads
- Meta Ads
- Impact.com
- Microsoft Ads
- LinkedIn Ads
- TikTok Ads
- Reddit Ads
- Amazon PPC
- Google Analytics
- Supermetrics
- Looker Studio
- Sigma (Reporting)
- Mixpanel
- Google Tag Manager
- Shopify
- Snowflake
- Gemini
- Claude
- Elevenlabs
Timeline
Growth Marketing
Taskrabbit
2024.06 - Current (2 education.years_Label & 1 education.month_Label)
Head of Paid Media
REBEL (Digital Agency)
2020.04 - 2024.05 (4 education.years_Label & 1 education.month_Label)
Biddable Account Manager
Harvest Digital (Digital Agency)
2016.11 - 2020.04 (3 education.years_Label & 5 education.months_Label)
Online Media Sales
Olderiswiser Media
2015.08 - 2016.11 (1 education.year_Label & 3 education.months_Label)
City University of London
BSc from Economics
International School of Düsseldorf
International Baccalaureate Diploma