Asif Mehboob

Core Responsibilities:

• Strategically leading and executing comprehensive digital marketing strategies, focusing on maximizing ROI across various channels.
• Developing and optimizing performance for SEO campaigns to enhance search engine rankings.
• Enhancing local visibility through meticulous Google Business Profile optimization.
• Managing high-performing Google Paid Search campaigns, including Performance Max campaigns for diverse client needs.
• Orchestrating Google Shopping Ads through the Google Merchant Center for e-commerce growth.

Key Achievements:

• Directed a team of skilled professionals in collaborative initiatives to deliver outstanding marketing outcomes.
• Implemented innovative automation processes to increase conversion rates by 25%.
• Launched targeted campaigns that bolstered customer engagement, leading to a 30% growth in customer interaction.
• Coordinated e-commerce development projects on platforms like Shopify, WooCommerce, Magento, and MERN stack.

Added Skills and Expertise:

• Advanced SEO tactics, including keyword research, backlink strategy, and on-page SEO optimization for improved organic search results.
• Expertise in creating and optimizing Google Business Profile listings for enhanced local search presence and customer reach.
• Proficient in managing Google Paid Search initiatives, adept at tailoring campaigns to target demographics for maximum visibility and conversion.
• Spearheaded comprehensive Performance Max campaigns, leveraging AI to optimize across all Google channels for peak performance metrics.
• Deep knowledge of Google Shopping Ads strategy, crafting compelling product listings and monitoring analytics to drive sales and improve e-commerce performance.
• Social Media Marketing acumen, designing and executing paid and organic strategies for platforms like Facebook, Instagram, YouTube, LinkedIn, and Twitter to expand brand presence and engage with a diverse audience base.
• Pioneered cross-platform social media campaigns, integrating content marketing and targeted advertising to boost brand recognition and conversion rates.

• Leads the development of a holistic digital marketing strategy, overseeing Google PPC, Performance Max campaigns, and Shopping ads, while also enhancing Google Business Profiles and spearheading local SEO campaigns for the website.
• I have achieved notable milestones, including surpassing a monthly revenue of $100,000 and leading pioneering initiatives to boost ROI in Organic SEO.

As a strategic leader in digital marketing at Ogoul Technology Co. W.L.L, I oversaw the development of comprehensive campaigns across multiple platforms, driving growth and enhancing brand visibility. Key achievements include leading a dynamic team to implement SEO, PPC, video marketing, and Google Shopping Ads strategies, integrating Shopify and WordPress seamlessly, initiating influencer marketing and content strategies, and developing social media strategies across various platforms.

Innovative Senior Digital Marketing Manager at Ecologix US, driving business growth with high-impact SEO strategies. Led a team in deploying innovative marketing on TikTok, Snapchat, Facebook/Instagram, Twitter, LinkedIn, and YouTube, strengthening market presence. Managed Magento and WordPress projects, exceeding SEO targets and aligning initiatives with business goals. Designed comprehensive SEO roadmap, boosting search rankings and organic traffic by 125%. Launched impactful social responsibility campaign, improving brand perception by 60%.

As Digital Marketing Team Lead at Quality Resource Group, I led a high-performing digital marketing team, driving industry leadership through innovative SEO and digital campaigns. Key achievements include overseeing comprehensive SEO strategies and digital campaigns resulting in a 50% surge in brand mentions, enhancing the Google Business Profile for significant local SEO advancements and increased foot traffic, executing a cross-channel marketing strategy leading to a 90% uptick in customer acquisition, and maintaining up-to-date expertise in SEO trends and algorithm changes to ensure the deployment of effective marketing strategies.