
Strategic Operations & Analytics Lead with over 15 years of experience driving efficiency for Fortune 500 organisations. Expert at translating complex data landscapes into actionable business intelligence, with a proven track record of leading high-stakes data migrations and global revenue operations to support agile working environments.
Global scope role aimed at ensuring the accuracy and executional alignment of data intelligence activities, maintaining a unified approach between core and regional operations.
Team Leadership: Line Manager for the Revenue Operations Analytics team, directing the development and deployment of data and business intelligence solutions at all levels of the organisation.
Data Migration & Integration: Data Lead for 9 successful business integration projects; coordinated end-to-end data migration and CRM governance between native Salesforce environments and third-party CRM systems.
Salesforce Administration & Strategy:Served as Salesforce Data Steward; led business requirement scoping sessions to design new business processes and ensured strict data integrity and platform security.
Cross-Functional BI & Analytics:Partnered with key business functions (HR, Finance, Marketing, Support) to drive data-driven decision-making, designing dedicated KPIs and interactive dashboards using Power BI and SQL.
Stakeholder Management: Facilitated change management and solution demonstration sessions for C-level and key stakeholders to track regional operational progress and ensure alignment.
Business Intelligence & Analytics:Integrated multiple data streams (Salesforce, SQL databases, and Excel tracking systems) utilizing Power BI to build holistic, scalable dashboards tailored to cross-functional user profiles.
CRM Governance & Data Enrichment: Served as part of the core team managing Salesforce ecosystem data integrity; led CRM data enrichment projects utilizing third-party BI providers to analyze market whitespace.
Market Research & KPI Tracking:Partnered with Marketing teams to analyze emerging market trends, driving informed decision-making on target selection and monitoring project success via benchmark KPI tracking.
Financial Trend Analysis: Conducted regular global and regional financial performance trend and forecast analyses, delivering actionable optimization recommendations to regional leadership teams.
Executive Reporting & Analytics: Reported on global sales performance metrics directly to the Board of Directors and C-level management; conducted targeted, on-demand performance analyses for Regional Sales Directors.
Digital Transformation: Led a cross-functional business team through a systems modernization project, transitioning legacy, static Excel-based reporting into real-time, automated data views within Salesforce.
CRM Data Quality: Supported the CRM Administration team by executing Salesforce data cleansing, database hygiene, and routine quality maintenance tasks to ensure platform accuracy.
Data Governance: Headed data governance initiatives for corporate data streams, ensuring compliance for product-specific information, global sales performance, and employee records.
Commercial Analytics & Support: Provided comprehensive commercial analytical support to optimize regional performance metrics across the EMEA region.
Process Lifecycle Coordination: Coordinated cross-functional process lifecycles, ensuring alignment with regional operational standards and efficiency goals.
Financial Reporting & Analysis: Executed comprehensive financial reporting and data analysis to support corporate decision-making and track regional business performance.
Business Process Design: Developed and implemented optimized business process designs, streamlining workflows to improve operational efficiency.
Handling and reporting of special pricing requests.
Processing and reporting on customers' account data.
Identifying, attracting and securing customers for the insurance fund.
Leadership & Management: Team Management, C-Level Reporting, Agile Methodology (BCS Certified), Stakeholder Management
Systems & Architecture: Salesforce (ADM 201), Data Migration, Data Integration, CRM Governance, Salesforce Administration
Analytics & Business Intelligence: Power BI, Tableau, SQL, Alteryx, QlikSense, Data Analytics
Strategy & Operations: Strategic Revenue Planning, Data-Driven Decision Making, Process Lifecycle Coordination, Business Strategy