Bingyu Tang

London,UK

Summary

A digital marketing enthusiast with a foundational grasp of social media marketing, content creation, and online campaigns. Proficient in market research, consumer insights, and competitor analysis, complemented by strong data skills in Excel for data organisation and basic analysis. Fluent in English and native in Mandarin, with excellent communication abilities in content writing and stakeholder engagement. Aspires to leverage analytical skills and marketing knowledge to drive impactful business strategies.

Overview

years of professional experience

years of post-secondary education

Work history

Market Research Assistant

Beverage Brand

2022.04 - 2023.08

Conducted market and competitor analysis across 5+ key commercial areas and 20+ retail stores
Collected and analysed data on pricing, promotions, and customer engagement (98% accuracy)
Supported survey design and distribution, collecting 2,000+ valid responses
Produced reports and insights to support marketing strategy and campaign planning

Organic Product Promoter

Retail Campaigns

2023.09 - 2024.10

Delivered in-store marketing campaigns, increasing average daily sales by ~15%
Built relationships with clients through effective communication skills.
Created visually appealing displays for customer attraction.
Assisted in the organisation of promotional events, resulted in successful campaigns.

English Resource Assistant Engineer (Intern)

iFLYTEK Co., Ltd.

2021.02 - 2021.06

Analysed and processed large datasets (speech/text), achieving 90%+ accuracy
Strengthened data handling and analytical skills transferable to marketing analytics
Collaborated with teams to improve data quality and workflow efficiency

Education

Master of Arts - Teaching English to Speakers of Other Languages (TESOL)

University College London (UCL)

2025.09 - 2026.09

BA - Business English

Northeast Normal University

2017.08 - 2021.09

Skills

Digital Marketing: Basic understanding of social media marketing, content creation, and online campaigns
Marketing & Analysis: Market research, consumer insights, competitor analysis, reporting
Data Skills: Excel (data organisation, basic analysis), data interpretation

Communication: Content writing, presentation, stakeholder communication
Languages: English (Fluent), Mandarin (Native)

Projects & Activities

Marketing & Outreach (Teach for China Programme), Created and edited content for social media platforms, Supported campaign promotion, contributing to recruitment of 20+ participants, Fundraising Campaign (Environmental Association), Designed promotional materials and supported campaign execution, Participated in event planning and audience engagement

Additional information

Strong interest in digital marketing, branding, and consumer behaviour
Quick learner with ability to adapt in fast-paced environments
Available for immediate start

Timeline