BILLY CRONIN
Naas
Summary
Global PLM with experience leading protein portfolios from base technology to specialized Clinical, infant and Adult, owning P&L, shaping and driving customer strategy, portfolio growth and cross-functional commercial execution. Track record developing strategic customer pipeline and portfolio management across key accounts in UKI, Europe and Globally.
Overview
7
7
years of professional experience
Work History
Global Commercial Product Manager
Kerry Group
Naas, Ireland
07.2024 - Current
- Full commerical ownership and P&L accountability both Global Textured Plant Protein Portfolio and Nutritional & Functional Protein Portfolio used in specialied nutrition. Budget 2025 - 45M Eur, achieved 48M
- Developed and executed portfolio growth strategies, identifying market oppurtunities and delivering profitable value creation working closely on market size, addressable market, and competitor analysis. Partnering with sales on Key customers incl Kepak, JBS, Hain, Danone and Abbott
- Defined pricing strategy, margin management and strategic margin expansion activities right across portfolio. Budget 2025 EBITDA 8M, achieved 9.5M
- Supporting to build long term strategic suppliers for Dairy and plant based ingredients, reducing reliance on single source and improving our price off market
- Led annual budgeting, rolling forecasts and financial planning with Commercial finance and IO
- Heavily involved in Operational efficiency of Protein Sites and the capacity planning, OEE, Throughput and 5 Year Demand planning of the portfolio. 99.8% OTIF across 80 SKUs.
- Developing a product pipeline with RDA, aligning budget costs and equipment needed, furthermore examining commercial pull for NPD.
Global RDA Scientist
Kerry Group
Naas , Kildare
10.2022 - 07.2024
- Partnered with commerical teams to translate innovation into customer value propositions and commercially successful product launches.
- Connected the dots on bringing best in-class solutions with Kerry`s 5 Main pillars of Food Protection, Protein, Taste, Proactive health and enzymes
- Working closely with customers to bring them new innovation, reducing costs and solving problems in the Meat, Snacking and Protein EUMs
- Project managing customer applications.
- People manager with organizing work and development plans.
- Involved in Patent construction and protection of IP of innovation projects.
- Involved in the investigation of Start-up companies to partner with Kerry across the protein space
- Involved in Business developing for functional ingredients for Meat for the US market, scoping out idea generation.
RDA Graduate
Kerry Group
Manchester/Naas
09.2020 - 10.2022
- Involved in Meat and Meat Free consumer foods working on UKs largest Meat and meat Free brands, with the largest British retailers.
- Key developer for Fridge Raider product portfolio on a push for new innovative products each quarter, driving growth within the category.
- Integrating new suppliers for supply chain of chicken and matching products from alternative suppliers.
- Project Managed Richmond Cocktail Sausages for Iceland from idea card generation to launch.
- Integral part of communication team within Kerry, on how best to advertise and communicate to our colleagues worldwide.
- Closely managed stakeholders from start to end of product timeline.
RDA Intern
Carbery Group
Cork
03.2019 - 09.2019
- Supported RDA projects focused on WPI, Casein and Caseinates across dairy ingredients and protein enhancement.
- Conducted analytical testing on dairy protein ingredients to assess quality and product performance within application
- Assisted with product evaluation with cusotmers using Carbery portfolio of ingredients
- led Pilot trials, drying flavoured protein enhanced solutions for large protein customers
- Developed an understanding of global dairy protein markets, from functional to sport nutrition
Education
Diploma of Higher Education - Leadership Diploma
Irish Management Institute
Dublin 2022
BSc (Hons) - Food Science
University College Cork
01-2020
Skills
- BSc Food Science (Hons)
- Green Cert - Trained Farmer Status
- IMI Leadership Diploma Kerry Group Graduate Programme
Skills
- P&L Management
- Customer acquisition
- Strategic customer management supporting AMs
- Pricing management
- Portfolio and cost management - margin expansion
- Driving profitable sales growth in Protein
- Negotiation
- Forecast and Demand Planning
Accomplishments
- Nominated Graduate of the Intake Kerry 2020-2022
- Multiple award winner in Kerry Quarterly shine awards
- "Rising Star" winner - Kerry Group
Languages
English - Native Tongue
German - Business conversational
Additional Information
- Represented Ireland as Speaker at the World Youth Food forum in FAO Rome 2023
- Represented Kerry at One Young World summit 2023
References
REFERENCES:
Available on request
Timeline
Global Commercial Product Manager
Kerry Group
07.2024 - Current
Global RDA Scientist
Kerry Group
10.2022 - 07.2024
RDA Graduate
Kerry Group
09.2020 - 10.2022
RDA Intern
Carbery Group
03.2019 - 09.2019
Diploma of Higher Education - Leadership Diploma
Irish Management Institute
BSc (Hons) - Food Science
University College Cork