BEN J SMITH

Brought in by the exec team to scope a national AI-powered nutrition platform.

• Produced a 3-year commercial & product roadmap with monetisation, sequencing, and resourcing.
• Designed adaptive UX with data feedback loops; defined MVP with KPI tree and risk mitigations.
• Presented strategy to CTO & Board.

Founded and scaled a consumer health app from idea to acquisition.

• Reached 150k+ users in 6 months; 67% 90-day retention achieved through adaptive UX and guilt-free positioning.
• Built proprietary ingredient-swap engine and behaviour-driven personalisation logic.
• Personally invested ~£500k; secured MyProtein partnership, delivering six-figure commissions and +8% new customer uptake.
• Completed seven-figure IP & technology acquisition in 2024.

Co-founded and built one of the UK’s most iconic digital health brands.

• Scaled to £1m+ MRR profitably; team grew to 54 with 12 direct reports.
• Designed the full digital product (onboarding → retention), lifecycle comms, and support operations.
• Negotiated a long-term revenue partnership with MyProtein, strengthening brand reach and customer retention.
• Achieved Sunday Times Bestseller status; awarded Lloyds Best New Business.
• Executed a partial equity sale in 2017 following sustained profitability.

Modernised training, compliance, and digital processes across a 180-branch estate.

• Designed and launched a 9-month blended development programme for branch staff and managers.
• Implemented remote-learning systems and digitised compliance processes.
• Matrix influence across ~1,000 staff to uplift digital adoption and performance consistency.