Summary
Overview
Work history
Education
Skills
Timeline
Interests
Hi, I’m

Shyaam Namas

City of London,LND

Summary

A seasoned product leader with multiple years of experience in building and launching customer centric products and features. I have been at the forefront of driving business value across businesses (start-ups and businesses within banking/ fintech) by ruthlessly focusing on customer needs, purchasing behaviour, tech trends whilst building new products and solutions. I have extensive experience of planning and driving ‘outcomes’ by aligning outcomes to team, activities, and processes. My core skills lie in target market research, problem-solution fit and ‘working backwards’ to plan and drive product strategies to achieve PMF. An ex-military officer by training, I believe nimble, agile teams, operating with cross-functional teams and shared objectives are key to building moat for organisations. I am especially interested in exploring new business models and the impact of the evolving ‘online economy’ on traditional business models.

Over the years, I have been instrumental in building new products, refining existing products, building new distribution models and standing up teams that allowed businesses to capture market share and increase revenue.

Overview

25
years of professional experience
1
year of post-secondary education

Work history

NatWest Group
London

Product Strategy & Business Transformation
08.2021 - 03.2023

Job overview

  • In this role, I was instrumental in assessing ‘where to play' and ‘how to win' opportunities across asset finance, invoice finance, broker market and CBDC. Collaborate with business's MD in multi-product BU to assess product strategies, define roadmaps, develop new sales /distribution strategies, and lead teams in delivering end-to-end digital experiences
  • Intermediaries distribution strategy: The intermediaries are one of the fastest growing channels of growth in the mkt. Defined and deployed a multi-pronged strategy to penetrate £30bn intermediaries' market and grow funding by 3x. Defined and operationalised roadmap that saw lead generation and conversion grow by 30% (f2f) whilst building an online channel to test traction
  • SaaS business model transformation: streamlined business model to improve the advisory/consultancy (30% recurring revenue model) business providing solutions to SMEs. Defined roadmap to grow the business 2x (£20m revenue uplift) and operationalised plans to improve customer acquisition, retention and monetisation while aligning teams to SaaS revenue model
  • CBDC: as part of wider think tank, supporting the deputy chair of Bank of England CBDC committee, worked with CEO of C&I banking to provide expert views/ opinion / research on CBDC, Defi, Stable Coins and around e2e ecosystem of Digital Assets

Start-ups
London

Consultant/ Investor / Advisor
05.2017 - 12.2020

Job overview

  • As a consultant to Start-ups, worked with CEO / Co-founders on product/market fit, go-to-market strategy, lead generation and conversion, partnership building, sales operations, and fundraising. Stages of the life cycle: from Seed to series A, focused on a variety of industries, including blockchain, stable coins, fintech, SME manufacturing, and Healthtech
  • OXSIGHT (Series A), an Oxford University spin-out that provides vision to the visually impaired through AI-enabled smart glasses. As the leader of a team of product, sales, and marketing professionals, I oversaw the launch of ONYX, the company's flagship product, which was focused on customers affected by age-related macular degeneration. Built and launched a go-to-market strategy, whilst growing the business from 10 to 400 customers in 12 months. Led fundraising efforts for the CEO, successfully pitching to nearly 50 VCs and investors to raise Series A+ funding
  • TMW (Series A), an India-based company specialising in smart spend accounts with over 50,000 merchants and 1 million daily active users
  • Worked with the founder/CEO to explore product-fit for the UK market, leading a team of 5 to build and launch a product in stealth mode to select customers to test traction and appetite. Proved problem-solution fit over a 12- month period. Go-live was shelved due to onset of COVID, changes in company direction and investors withdrawing funding support
  • Stable Coin (Seed), Arc Reserve (formerly AAA Reserve), an asset-backed stable coin priced in USD that is backed by top 6 traded currencies. Worked with the team to test use cases for stable coins while assessing problem-solution and PMF. Led a slim team of engineers, UX, and content specialists, to test use cases (merchants accepting stable coins, international student communities, PE deals, traders, and ICOs). Lack of problem-solution fit (maintaining peg) was a critical ‘no go' including funding & adoption

NatWest Group

Head of Digital Solutions
01.2015 - 04.2017

Job overview

  • The digital solutions team was responsible for improving customer experience, building new solutions based on a deep understanding of customer needs and increasing digital adoption of non-personal products for SMEs
  • Innovate, test & prove: led the 'design, research and props' team. Translated ideas into concepts whilst testing customer traction / appetite on proven concepts. Tested, failed, and launched multiple concepts and products including building an automated financial assistant (with 3rd party builder) for SME sector, initially focused on 5000 early adopters
  • Bankline Experience: mapped e2e customer journeys for key customer cohorts and defined product roadmaps to improve channel experience for ~50,000 Bankline customers. Collaborated with key functional stakeholders across the org to build product roadmaps and operationalise plans.

Royal Bank of Scotland Group
London

Strategy Director
10.2012 - 01.2015

Job overview

  • As the strategy lead responsible for non-personal products, responsible for conducting market research, providing insights, and recommending growth opportunities while leading transformation initiatives for key stakeholders
  • Deepen market share and maintain moat: undertook product review and analysis of specific non-personal products across commercial banking. Define product strategies and orchestrated ‘sales plans' with key BU heads on a £1bn revenue line
  • Digital transformation: working with CX, innovation and ops team, developed a digital strategy for commercial banking customers (~70,000 customers) aligning customer cohorts to channel strategies based on their purchasing behaviour and needs. This resulted in op model transformation of the entire commercial bank to align activities based on new segmentation
  • Drive & own strategic initiatives: led multiple strategy value streams on behalf of CEO focusing on transaction banking, cash management, liquidity, payment strategies, asset finance, invoice finance etc. As the strategic lead, was responsible for ensuring plans on ground aligned to strategic ‘outcomes'.

RBS Invoice Finance
London

VP, Strategy & Execution
05.2009 - 10.2012

Job overview

  • My role involved developing and implementing a comprehensive growth strategy, with a focus on enhancing customer experience, product growth, and improving acquisition, retention, and monetization
  • Strategy & growth: successfully executed a growth plan to boost invoice financing and asset-based lending for SMEs. Over a 3-year period, grew lending by 30% targeting underrepresented markets and sectors. Improved sales efficiency of BD teams by a factor of across all regions within UK
  • Pricing: undertook a pricing review to simplify and standardise fee structures affecting 7k customers and ~£40m in revenue. Developed and implemented a pricing strategy that helped improve customer retention rates by ~35%.

Indian Army

Commissioned Officer
06.1999 - 07.2007

Job overview

  • Passed out of the prestigious Indian Military Academy, 350 cadets are selected annually from 3.5m aspirants
  • Commissioned into the Regiment of Artillery, led cross-functional teams & executed multiple operations
  • Roles: Staff Officer, Intelligence - research, analysis, and execution of Ops, Battery Captain/ Commander - operational command of key strategic positions supporting commander-in-charge, Adjutant of the Battalion, Instructor, Special Forces School

PrachaR Media Solutions
Bangalore

12.1997 - 06.1999

Job overview

  • Provide digital marketing and PR support to businesses. Increased inbound leads and conversions by 10%
  • Help increase awareness, product penetration and growth through a multi-channel strategy as key Account Manager for high growth companies.

Education

Edinburgh Business School
Edinburgh

MBA from Strategy and Finance
09.2007 - 12.2008

St Joseph's College, University of Bangalore

B.Sc from Environmental Science, Chemistry

Skills

New product development: was responsible for building a new revenue stream for the invoice finance business that allowed customers to 'fund selective invoices' as opposed to whole ledgers With a TAM of £10-15bn of funding, the obtainable market was focused on RBS Invoice finance customers that dropped out due to intrusive onboarding processes Raised a seed round of £1m and from a team of 4 to a team of 15 over a 2-year period, after multiple iterations, the new 'online invoice discounting product' became a flagship product showcasing innovation aligned to customer needs and their purchasing behaviour Funding close to £200m in the first 12 months Absorbed into NatWest Ventures to boost growth

Sales and GTM: through a multi-pronged sales and GTM strategy (op model, enablement, funnel optimisation, email marketing), increased market penetration of 'working capital' product suite and doubled net new customers over a 3-year period Working with D&A, built a new propensity model focusing on CCC (cash conversion cycles) targeting early adopters thus improving conversion rates from 30% to 50% By improving the quality of 'new customers', retention rate of back book improved 20% (more sticky customers) The overall lending book grew by a factor of 15x over a 3-year period

Fundraising and product-market fit: at Oxsight (startup - smart glasses for the visually impaired), played a key role in raising series A (£16m) under strenuous market conditions (COVID) Working backwards, built the blueprint / framework to measure, track and iterate sales pipeline allowing business to showcase traction and conversion to investors Grew pipeline from a few hundreds to 1000 leads per month whilst doubling conversion rates Built a framework to focus on key product economics whilst balancing efforts between acquisition and retention to achieve p/mf

Product management: as the Head of Digital Solutions, RBS Commercial Banking, built product teams from ground up to a team of 40 split into multiple tribes and squads Deployed v1 of PM disciplines allowing siloed teams to come together as multi-disciplinary teams

Operating partner to business heads: parachuted into businesses to refine and implement BU strategies Over a 2-year period, undertook multiple transformation initiatives ranging from transaction banking (£800m revenue) to asset finance sales operating model (£60m cost base) to mass affluent proposition (140,000 customers) to developing and implementing a 'cash strategy' in branches for commercial banking customers (lower usage of cash over time)

Timeline

Product Strategy & Business Transformation

NatWest Group
08.2021 - 03.2023

Consultant/ Investor / Advisor

Start-ups
05.2017 - 12.2020

Head of Digital Solutions

NatWest Group
01.2015 - 04.2017

Strategy Director

Royal Bank of Scotland Group
10.2012 - 01.2015

VP, Strategy & Execution

RBS Invoice Finance
05.2009 - 10.2012

Edinburgh Business School

MBA from Strategy and Finance
09.2007 - 12.2008

Commissioned Officer

Indian Army
06.1999 - 07.2007

PrachaR Media Solutions
12.1997 - 06.1999

St Joseph's College, University of Bangalore

B.Sc from Environmental Science, Chemistry

Interests

I like change and am constantly testing my own boundaries, both professionally and personally. Outside of work, I enjoy spending time with the family, indulging in delicious food (mostly eating!), and exploring the great outdoors. I am an avid climber (rediscovering my passion after having climbed 17000 ft, twice). In my free time, I am mostly learning about new tech and concepts. I am especially interested in Defi, DAO (Decentralised Autonomous Organisations) embedded finance, and the role of commoditized banking services across sectors. 

Shyaam Namas