Ben Williams

• Contributed to revenue growth from £8.6m to £11m (2025)
• Supporting strategic plan to scale business toward £20m turnover
• Developing new product range to expand market share within masonry sector
• Led and developed team of 5 across specification, commercial and technical functions.
• Responsible for budget planning and forecasting 2026
• Built and maintained £1.5m + design work bank and £30m + pipeline
• Developed and implemented structured specification strategy targeting architects, engineers and Tier 1 contractors.
• Led main contractor design contract negotiations, mitigating commercial and technical risk.
• Led new product development, expanding into cavity barriers, cavity trays and wall ties.
• Improved gross margins through product optimisation and material efficiency initiatives.
• Implemented products onto NBS platform to drive specification.
• Developed and launched CPD programme to increase early engagement and brand awareness.
• Represented business through industry events such as CPA lunch and technical presentations.
• Supported development of automation tools for design/calculation processes
• Improved internal processes between, specification technical and commercial teams.

• Scaled masonry division from £3m to £20m turnover in 3 years and built technical sales team of 5 direct reports.
• Built and led team of 5, driving national performance
• Worked closely with marketing to establish masonry brand positioning
• Responsible for all masonry-related products (excluding bricks, blocks and mortar), including:

Wall ties

Masonry support systems

Windposts

Lintels

DPC membranes

Cavity trays

Insulation

Fire barriers

• Developed and executed national growth strategy
• Positioned SIG as leading provider within masonry market
• Worked with key suppliers including: Leviat, Visqueen, Rockwool, Knauf, Siderise, Tenmat
• Led involvement in main contractor agreements, working alongside National Account and legal teams
• Negotiated terms and ensured risk mitigation around design responsibility

• Responsible for taking entrepreneurial role in managing and developing growth for new VELUX Commercial skylights range within the area.
• Increased sales by 52%
• Managed regional sales strategy across North UK & Scotland
• Implemented products onto NBS platform to increase specification.
• Developed and delivered full CPD suite in collaboration with external agency.
• Built strong relationships with contractors, consultants and developers.
• Increased product specification across commercial construction projects.
• Attend design meetings to provide technical advice and recommendations to meet needs of customers.

• Responsible for managing all major projects enquires within the construction industry from early design stage through negotiations to order.
• Preparing quotations, weekly and monthly business reports with sufficient detail and in a timely manner.
• Attend design meetings to provide technical advice and recommendations to meet the needs of customers.
• Liaising with architects/engineers and project design teams to aid in specification of our product.
• Responsible for tracking and securing all major project quotations.
• Track and convert specification through to order.
• Liaising with internal sales team and technical department to ensure customer satisfaction.
• Achieving all revenue targets and objectives in line with the area business plan.
• Managing relationships with key distributors within the area and working closely with their Business Development Managers.
• Utilising Glenigans/ABI and other market intelligence to generate sales leads and promote technical services.
• Deliver CPD seminars and provide product training to staff and distributors.
• Developing and maintaining successful business relationships.
• Projects secured of note include:

Vine Court, Liverpool £1m (Ocon Const)

Granary Wharf, Leeds £450K (Laing O’Rourke)

Trinity Walk Shopping Centre, Wakefield £150K (Shepherd Const)

Etihad Stadium, Manchester £150K (Laing O’Rourke)

Leeds Arena £100K (BAM Const)

Crown Place, Liverpool £400K (ULLCO)

Emirates Velodrome, Glasgow £100K (Sir Robert McAlpine)

• Responsible for customer service, handling customer calls and orders. Liaise and provide support to the external sales team. Prepare and follow up quotations to secure orders.
• Completed duties to deliver on targets with accuracy and efficiency.
• Increased customer satisfaction by resolving issues.
• Carried out day-to-day duties accurately and efficiently.

• Joined from school as office junior and progressed into the Sales & Distribution office providing assistance to the sales team scheduling and tracking customer’s orders to ensure on time delivery, then progressing further into internal sales with similar duties to above.