Ben Collins

• Won and onboarded new major account including Panasonic, Lindt, and Kellanova (Pringles/Kellogg's), Betfred and Enterprise Holdings (Rent-a-Car) through consultative SaaS sales and value-led solution positioning.

• Closed high-value deals including Heat Geek (£150k) and Panasonic (£70k), managing complex sales cycles from discovery to contract execution.

• Achieved 100%+ of annual quota in first full year, earning President's Club qualification, and currently on track to exceed target for a second consecutive year.

• Delivered tailored LMS and authoring platform demonstrations, translating technical functionality into clear commercial outcomes and ROI.

• Leveraged MEDDPICC and Value Selling frameworks to qualify opportunities, engage stakeholders, and accelerate enterprise deal progression.

• Co-founded and scaled a gym equipment business, overseeing procurement, international logistics, and commercial operations.

• Negotiated sales agreements with commercial gyms and fitness facilities, driving revenue growth and customer acquisition.

• Managed supplier relationships, stock purchasing, and distribution logistics to ensure efficient inventory management and fulfilment.

• Developed marketing campaigns and increased revenue through consultative selling and upselling of premium equipment packages.

• Promoted to Assistant Manager of Enterprise's flagship Watford branch within 10 months, overseeing the largest fleet in Area U1A (280 vehicles).

• Managed daily branch operations, coordinating 35-55 vehicle rentals per day while maintaining service, safety, and operational standards.

• Drove revenue growth through upselling, fleet optimisation, and strategic account development across corporate, dealership, and bodyshop customers.

• Led, coached, and developed a team of 7 employees across sales, customer service, and operations.

• Delivered the area's highest operating profit per vehicle for six consecutive months, increasing revenue by £150 per car year-on-year.

• Achieved fleet growth of 14%, doubling the 6-month target of 7%.

• Maintained exceptional customer satisfaction scores, achieving 87% over six months and 92% over three months.

• Sell insurance packages, ancillary products and upgrades to drive revenue.
• Drive growth through generating and maintaining corporate, bodyshop and dealership leads.
• Achieved Elite Club 7 times - Finished in the top 30 employees for sales figures 7 out of 10 months for West City (out of approximately 2,800+ employees).
• Won the Area U1A sales competition 8 out of 10 months.
• Generated the most Corporate Leads for 7 consecutive months.
• Set-up and maintained numerous national accounts, including Saniflo (SFA Group) and Rapid Electrical Ltd.

• Built client base from local schools to provide private drum tuition.

• Utilised Grade 8 drum qualification and experience to provide educational drum tuition and preparing for students to undertake formal graded examinations.