Bea Greenwood
London
Summary
Curious and resilient, with a breadth of knowledge and experience gained from working in: start-up, independent and global agency environments, working with leading brands. I always approach any task with positivity and an open mind. In my spare time, I love to play the viola, sail, run and read.
Overview
6
6
years of professional experience
3
3
years of post-secondary education
Work history
Junior Account Director
Atomic London
London
2024.02 - Current
- I own client relationships including Hamptons, Sipsmith, Viking Global, Viking UK & PETA. Ensuring delivery of high-impact creative work, meeting the client’s needs and solving their business problems while creating fame and reputation for my agency.
- Overseeing the strategic direction and execution of integrated campaigns across social, TV, cinema, OOH, digital, DM, radio, press, internal brand launches and brand assets. Always making sure we create great work while meeting client objectives.
- Responsible for all my accounts' finances and report key financial updates to the agency’s leadership team, to ensure they are well managed, profitable, and positioned for growth.
- Lead Viking UK's inaugural and follow-up social campaigns, which over performed on all KPIs. This included managing influencers end-to-end, negotiating contracts, briefing talent and delivering the campaign.
- Built strong relationships with all my clients to navigate challenges, proactive problem solving and identification of new business opportunities.
- Alongside my client responsibilities, I proactively create and manage a weekly internal newsletter, to inform agency teams on account updates, industry news and surfacing potential new business opportunities.
- Supporting junior team members to develop their client management, strategic thinking and campaign delivery skills.
Senior account manager
Atomic Entertainment
London
2024.08 - Current
- I was a part of launching Atomic's new venture in Brand Funded Entertainment, playing a key role in premiering our first film World's Toughest Drive on Channel4. I developed relationships with our sponsors Cure Parkinson’s Trust and Parkinson’s Africa and helped to manage and deliver supporting campaigns to raise awareness and funds for the charities.
- I work closely with the MD to build relations with independent production houses and brands, to expand the company’s project slate.
- Leveraged strong communication and commercial skills to present opportunities persuasively, helping brands realise the value of brand partnership and sponsorship opportunities.
Account Manager
Anomaly
London
2022.09 - 2024.02
- Managed integrated campaigns with Google, including ATL audio, OLV, social, digital, Spotify, cinema, and BTL HTML5 banner campaigns.
- Led digital HTML5 banner campaign with Android partnering with the NFL and independently drove multiple work streams for the Samsung Fold5, Flip5, and Pixel Fold campaigns in DE markets. I supported Flip4 campaigns across DE, US, US-ES & UK markets, as well as well as an iOS to Android switch campaign in the US.
- Owned client relationships, managing expectations on timelines, costs, and updates.
- I always approach all tasks with enthusiasm, using my knowledge from past campaigns, to ensure the process is smooth.
- Precise with written and verbal communication to the clients and team, to ensure there is no confusion or wasted time.
- Collaborated closely with ADs, BDs, PMs, and producers, ensuring all opinions are heard and considered.
Account executive
Motel
London
2021.02 - 2022.09
- I worked with: Klarna, Fever-Tree, Tonies, Antigua and Barbuda Tourism Association, and Henkel. Creating ATL digital, OOH, social, radio, events, press campaigns, and client pitches.
Founder
Trixie's Bakery
London
2020.06 - 2022.06
- Ran a weekend market stall at Primrose Hill Market, developing strong sales and customer engagement skills while growing a loyal customer base.
- Raised £3,000 in two days for Breast Cancer Now charity through sales events.
Education
Bachelor of Science - Psychology
University of York
York 2017.09 - 2020.08
A-Levels - Biology, Maths and Music
Channing School
London Skills
- Participating in IPA Leg Regs Essentials (ongoing)
- AAR Business Development Apprenticeship (2021)
Advertising & Marketing
- I am working for my Day Skipper Sailing qualification
- Fully qualified RYA dinghy instructor (2018) I taught in Greece (2019)
Other
Timeline
Senior account manager
Atomic Entertainment
2024.08 - Current
Junior Account Director
Atomic London
2024.02 - Current
Account Manager
Anomaly
2022.09 - 2024.02
Account executive
Motel
2021.02 - 2022.09
Founder
Trixie's Bakery
2020.06 - 2022.06
Bachelor of Science - Psychology
University of York
2017.09 - 2020.08
A-Levels - Biology, Maths and Music
Channing School