Summary
Overview
Work history
Education
Skills
Visa:
Certification
Affiliations
Languages
Timeline
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James Evans

James Evans

England,Hampshire

Summary

Experienced Marketing and Media Planning Leader | Based in the UK


Over eight years delivering high-impact digital, product, and behavioural change campaigns across industries, including Finance, Automotive, Technology, and Government. Known for driving a 127% uplift in media performance for Google and managing budgets from £3k to £16 million.


Specialises in Brand and Direct Response strategies for B2B and B2C markets, with thought leadership featured in major UK and AU publications. Combines strategic insight with a Kaizen management style, driving continuous improvement and measurable results.


Overview

14
14
years of professional experience
1
1
Certification

Work history

Group Planning Director

Mediahub Worldwide
London
02.2025 - Current
  • Enforced compliance measures for adherence to industry standards.
  • Implemented operational changes for improved efficiency.
  • Led team to streamline operations by implementing new strategies.
  • Initiated business development activities, expanded client base.

Career Transition

Relocation
Winchester, Hampshire
07.2024 - 02.2025
  • Completed a professional role in Australia and relocated to the UK after two years abroad.

Planning Director

EssenceMediacom | Client: Google
Sydney, New South Wales
10.2023 - 06.2024
  • Promote oversight with accountability by directing and delegating, resulting in 127% increase over product marketing KPI target
  • Leading Strategic Milestones: Spearheaded six strategic and tactical presentations, resulting in 2% increase in media performance outcomes
  • Boosting Processes for Excellence: Enhanced workflows with solutions-first focus, leading to 1.2-point increase in client satisfaction.
  • Fostering Global Connectivity: Facilitated connections and networking across EMEA, US, and APAC MFG regions, increasing cross-market sharing meetings to two per month.
  • Maximising Profitability & Resource Management: Drove $50K increase in revenue through strategic profitability initiatives.
  • Igniting Innovation: Spearheaded onboarding of two media partners, introducing new planning approaches.

Associate Planning Director

EssenceMediacom | Client: Google
Sydney, Australia
07.2022 - 09.2023
  • Expanded Thought-Leadership: Demonstrated thought leadership through evolved planning approaches and 3 publications in B&T
  • Accelerated Team Collaboration: Mentored 3 direct reports, resulting in each member completing over 3 training models, enhanced their skill sets that contributed to team development
  • Developed Data-Driven Insights: Led six successful campaigns, leveraged data insights for enhanced media performance with portfolios of over $30m AUD across offline & online channels
  • Improved People Management: Established feedback culture, and set SMART objectives resulting in all team members hitting 80% of their goals against target
  • Developed Stakeholder Relationships: Forged strong ties with 8+ stakeholders, including department heads, that drove collaboration
  • Streamlined Account Management: Surpassed A/B test targets by 127%, aligned with BLS studies and delivered exceptional results against Brand and DR objectives.

Communications Manager

Wavemaker | Client: Transport for London
London, England
01.2019 - 06.2022
  • Featured Speaker Festival of Marketing 2021: Presented insights and strategies to industry leaders and peers at Festival of Marketing 2021, attended by over 500 professionals
  • Revolutionised Podcast Media Planning: Led media podcasting initiative targeting underrepresented audiences, delivering increased listeners by over 200% through 3D Audio for Transport for London
  • Co-Managed Transport for London £40 Million (D)OOH Estate: Unlocked £500k in untapped value by planning Transport for London's extensive online and offline out-of-home advertising estate.

Communications Executive

Greenhouse Group M | Client: Lloyd's Banking
London, England
05.2016 - 12.2018
  • Enhanced B2B Media Campaigns: Achieved 19% surge in loan applications.

Recruitment Consultant

Prime Insight
London, England
11.2015 - 02.2016
  • Dynamic Recruitment Strategies: Performed over 80 calls per day to secure top-tier candidates for Analytics and Insights specialist category.

Sales Associate

Fossil
Bristol, England
11.2014 - 05.2015
  • Streamlined Sales of Fossil watches: Contributed to year-on-year increase in store revenue of over 2% through effective sales.

Associate Recruitment Consultant

Hays
London, England
07.2013 - 07.2014
  • Revamped Recruitment: Employed headhunting techniques to source candidates, resulting in successful recruitment of 2 high net worth full-time roles.

Sales Specialist

Apple
Bristol, England
10.2011 - 06.2013
  • Achieved Customer Satisfaction: Delivered expert consultation services, driving 90% rating in customer satisfaction scores.

Education

Bachelor of Arts - Business Enterprise

University of the West of England
09/2011 - 06/2015

Skills

  • Digital and Multi-Channel Marketing
  • Advertising Expertise and Brand Building
  • Brand and Direct Response (DR) Campaigns
  • Product Marketing Specialist
  • Online & Offline Media Planning
  • Behavioural Change Campaigns
  • AB Testing Expertise
  • Market Research ('YouGov' & 'TGI')
  • Brand Lift Study
  • Performance Metrics and Data Analysis
  • Campaign, Account & Project Management
  • Leadership & Team Management
  • Office Productivity Tools (Microsoft Office, Apple, G-Suite)
  • Adobe Creative Suite (including Lightroom)
  • Trello
  • IPA Foundation for Advertising

Visa:

UK Working Rights.

EU Work Eligibility, Via EU Partner Visa


Certification

Certifications (all from LinkedIn Learning unless noted)


Core Marketing Foundations

  • Foundation Certificate (IPA)
  • TV Masters (Thinkbox)
  • SEO Foundations
  • Social Media Marketing Foundations
  • Small Business Marketing


Social Media and Content Strategy

  • Social Media Marketing Professional Certificate (credited by Hootsuite)
  • Social Media Marketing: Strategy and Optimization
  • Social Media Marketing for Small Business
  • Marketing: Copywriting for Social Media
  • Content Marketing: Ways to Repurpose Videos


Advanced Skills and Soft Skills

  • Marketing: High Impact Storytelling
  • Emotional Intelligence Nano Tips
  • Leading with Empathy
  • Increase Your Flexible Thinking Skills
  • Empowering Dyslexic Thinking at Work


Additional Qualifications and Experiences

  • Duke of Edinburgh Bronze and Gold Awards
  • Open Water and Advanced Open Water Diving Certification
  • Young Enterprise Certificate
  • English National Cross Country Championships


Affiliations

  • Running, Hiking, Photography, Natural World, Travel (45 Countries), Formula 1, Micro Business Owner

Languages

English
Fluent

Timeline

Group Planning Director

Mediahub Worldwide
02.2025 - Current

Career Transition

Relocation
07.2024 - 02.2025

Planning Director

EssenceMediacom | Client: Google
10.2023 - 06.2024

Associate Planning Director

EssenceMediacom | Client: Google
07.2022 - 09.2023

Communications Manager

Wavemaker | Client: Transport for London
01.2019 - 06.2022

Communications Executive

Greenhouse Group M | Client: Lloyd's Banking
05.2016 - 12.2018

Recruitment Consultant

Prime Insight
11.2015 - 02.2016

Sales Associate

Fossil
11.2014 - 05.2015

Associate Recruitment Consultant

Hays
07.2013 - 07.2014

Sales Specialist

Apple
10.2011 - 06.2013

Bachelor of Arts - Business Enterprise

University of the West of England
09/2011 - 06/2015
James Evans