Baly Saran

Managed a sports advertising agency, specialising in perimeter branding since 2012.

Cultivated robust relationships with rights holders and federations globally.

Secured high-profile advertising deals across Europe by engaging decision makers.

Specialised in international ice hockey, football, and figure skating events.

Appointed exclusive agency for Romanian Football Federation's qualifiers from 2016-2019.

Generated substantial business in the Russian market, exceeding millions of euros.

• Created and led successful business culture focused on performance.
• Directed day-to-day work of [2-4] employees and motivated teams to exceed objectives.

Achieved highest revenue generation on sales floor through effective team management of 6 salespeople.

Sold high-profile perimeter signage at sporting events across Europe.

Secured LED advertising space for Team England football matches in UK market.

Developed a substantial client base across multiple European markets.

• Guided team members on best practices in upselling and cross-selling techniques, leading to enhanced customer value proposition.
• Implemented training programmes, improving team performance levels.
• Negotiated lucrative contracts to secure long-term client commitment.