Sheraz Ul Haq
Amaltas Limited
London
1
Certification
9
Years of experience
1
year of post-secondary education
Results-driven Digital Advertising Specialist with 7+ years of experience delivering ROI-focused campaigns across Google Ads, Amazon DSP, Meta, and LinkedIn for e-commerce, automotive, and energy clients. Demonstrated success reducing CPA by 40%, boosting ad efficiency by 50%, and driving 35% revenue growth through precision PPC, programmatic display, and SEO strategies. MBA in Digital Marketing. Amazon Advertising Certified and Google Ads certified. Adept at translating data signals from Google Analytics, SEMrush, and Helium 10 into scalable growth strategies - the performance marketing mindset valued at Google, Microsoft, Canva, Siemens, and BMW.
Work History
Digital Marketing Executive
2 Years 5 Months- Planned and launched integrated campaigns across Google Ads, Facebook, Instagram, and LinkedIn, measurably increasing brand visibility and user engagement across all platforms.
- Applied GA4 for performance analysis and produced strategic reports identifying underperforming channels, boosting overall ROI through targeted budget reallocation.
- Executed on-page and off-page SEO strategies - keyword research, competitor benchmarking, and link-building - delivering significant organic traffic growth within three months.
- Partnered with design and content teams to maintain a consistent brand voice across all digital assets.
- USA Client
Marketing Support Officer (Part-Time)
3 Months- Built digital marketing strategies with defined KPIs, achieving 30% uplift in website traffic, 25% gain in search visibility, and 35% growth in social engagement.
- Directed SEO and content optimisation; coordinated editorial calendar to enhance content output by 40% and organic reach by 20%.
- Designed segmented email campaigns for lead nurturing, achieving a 15% increase in open rates and 10% uplift in conversions.
- UK
E-commerce & Digital Marketing Expert
8 Months- Managed data-driven PPC campaigns across Amazon and Google Ads; executed listing optimisation achieving top-ranking positions in competitive categories.
- Leveraged GA4, SEMrush, Ahrefs, and Helium 10 to monitor performance, identify growth opportunities, and refine strategies in real time.
- Produced ROI and competitor performance reports that directly informed strategic planning and budget decisions.
- Pakistan
Senior Digital Marketing Specialist
3 Years 1 Month- Designed multi-channel advertising strategies driving a 35% increase in sales revenue across diverse client portfolios.
- Optimised Amazon, Facebook, and Google PPC & DSP campaigns, achieving a 50% increase in campaign efficiency and ROAS improvements across all accounts.
- Executed precision bid adjustments and keyword analysis, reducing cost per acquisition by 40% without sacrificing conversion volume.
- Conducted market research and competitor analysis contributing to a 25% market share expansion; led social campaigns with an average 5:1 ROI.
- Pakistan
Digital Marketing Manager
7 Months- Applied A/B testing and performance trend analysis to paid search campaigns, achieving a 45% uplift in ROI within the first quarter.
- Optimised ad copy and landing page UX, delivering a 50% increase in CTR and improved user engagement scores.
- Implemented forecasting and fiscal controls that reduced overspend by 30% while preserving campaign performance targets.
- Pakistan
Digital Marketing Executive
1 Year 10 Months- Built data-backed digital strategies (SEO, PPC, SMM) increasing website traffic and lead acquisition by 50%.
- Delivered a 45% boost in conversion rates via Google AdWords PPC and paid/organic social campaigns.
- Conducted SEO audits and trained internal teams on best practices, improving organic rankings by 30%.
- Pakistan
Education
Master of Science - Project Management
MBA - Digital Marketing
BSc - Software Engineering
Skills
PPC & Programmatic Advertising
Budget Allocation & ROAS Optimisation
Google Ads
Microsoft Ads (Bing)
Keyword Research & Bid Management
Amazon Ads (Sponsored / DSP)
Cross-Channel Campaign Integration
Meta & LinkedIn Campaign Management
Market Research & Competitor Analysis
SEO Strategy & Technical Optimisation
Brand Development & Content Strategy
A/B Testing & Conversion Rate Optimisation
Data Analysis & Performance Reporting
Google Analytics 4
Google Search Console
Looker Studio
Certification
- Amazon Advertising Certified, 2022
- Amazon DSP Advanced Certification, 2022
- Amazon Sponsored Ads Certification
- Google Ads Essentials
- Google Fundamentals of Digital Marketing
- Google Analytics for Beginners
- PPC Essentials for Google & Bing Ads
- SEMrush SEO Fundamentals
- SEMrush Social Media Marketing
- Data Science Fundamentals
Tools And Platforms
Google Ads, Microsoft Advertising, Amazon Ads, Facebook/Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics 4, Google Search Console, Looker Studio, SEMrush, Ahrefs, Helium 10, WordPress, Meta Business Suite, CRM Tools, Mailchimp
Timeline
Digital Marketing Executive
Amaltas Limited
01.2024 - 06.2026Read More
Marketing Support Officer (Part-Time)
Surrey Minorities Ethnic Forum
06.2023 - 09.2023Read More
University of The West of Scotland
MBA from Digital Marketing
01.2023 - 01.2024Read More
E-commerce & Digital Marketing Expert
Necsols Pvt Ltd
09.2022 - 05.2023Read More
Senior Digital Marketing Specialist
Code Informatics
08.2019 - 09.2022Read More
Digital Marketing Manager
Digital Marvels
01.2019 - 08.2019Read More
Digital Marketing Executive
Globia Technologies
02.2017 - 12.2018Read More
Foundation University Islamabad
BSc from Software Engineering
Read More
University of Law
Master of Science from Project Management
Read More