Ameena Naweed
Bristol
Summary
Digital Marketing Executive with 3+ years of global experience across ad tech, e-commerce, and Amazon ecosystem. Proven record of performance marketing, client growth strategies, and cross-functional campaign execution across EMEA and MENA.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Digital Marketing Executive
Indicia Worldwide
02.2024 - Current
- Led full-funnel Amazon marketplace campaigns, integrating AMC audiences across Twitch, Prime Video, and Amazon Retail.
- Automated campaign performance using Search Ads 360 and Looker Studio; optimized bidding strategies and dashboards.
- Developed bespoke international expansion plans for UK sellers entering MENA and US markets.
- Deployed HubSpot and Salesforce to launch data-driven customer journeys, automating email and CRM marketing touchpoints.
Marketing & Research Consultant
Bucks Business
10.2023 - 12.2023
- Managed and optimized PPC campaigns across Google, Meta, and LinkedIn Ads.
- Launched an omnichannel experience on Amazon marketplace supported by ROPO studies and Brand Impact surveys.
- Used GA4 and GTM for advanced conversion tracking and insight analysis.
- Designed A/B tests to improve PPC outcomes and UTM performance across regions.
Marketing & Editorial Consultant
The Social Talks
07.2023 - 10.2023
- Developed SEO and paid search strategies, increasing web traffic by 50%.
- Conducted in-depth market competitor analysis using AMC, ROPO, and Brand Lift studies.
- Improved user funnel journeys using GTM and Amazon Media Cloud insights.
Student Editorial Services
University of Warwick
03.2023 - 10.2023
- Collaborated with academic professionals to edit and proofread research papers and essays
- Ensured adherence to university editorial standards and guidelines
- Championed a partnership with universities in Europe and USA for an international Academic Writing Lab
- Provided constructive feedback and engineered communication (oral and written) workshops to students for improving creative impression
Public Relations Intern
Brands Spectrum
01.2022 - 09.2022
- Developed advertising copy and press releases to support paid media strategies
- Led the SEO initiative of paid search campaigns on Google, leveraging efficiency metrics to optimize campaigns towards maximum conversions
- Managed and optimized campaign budget allocation for digital ad placements
Director General
LUMS Model United Nations Society
05.2021 - 06.2022
- Administered eight departments of the host team for the largest public speaking conference in Pakistan
- Managed job descriptions across 150 members for efficient work allocation and coordination
- Successfully oversaw the logistical setup of the conference with over 500 participants
Education
MA - World Literature
WARWICK UNIVERSITY
10.2023
BA (Hons) - English
LAHORE UNIVERSITY OF MANAGEMENT SCIENCES
06.2022
Skills
- Google analytics setup
- Multichannel marketing
- Agile project management
- Salesforce CRM, HubSpot, HTML, SQL
- Amazon Media Cloud (AMC)
- Looker Studio
- Search Ads 360
- SEO/SEM, PPC
- Programmatic Tools
- UTM Tracking
Certification
- Google Ads Certification
- Salesforce Training
- HTML, SQL, AMC
- Google Analytics, Google Tag Manager, GA4 Certification
Extra Curriculars
- Women in Public Service in Pakistan, Research Assistant, 01/01/22, 05/01/22, Recorded and transcribed 3 interviews with women in public service to collect data for an oral history archive.
- Depilex Smileagain Foundation, 05/01/21, 12/01/21, Raised awareness and worked for the rehabilitation of acid attack victims in Pakistan.
- Public Speaking, Turkey Model UN in UNODC, 01/01/20, 06/01/20, Winner, SCOTMUN, Winner
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Urdu
Bilingual or Proficient (C2)
Timeline
Digital Marketing Executive
Indicia Worldwide
02.2024 - Current
Marketing & Research Consultant
Bucks Business
10.2023 - 12.2023
Marketing & Editorial Consultant
The Social Talks
07.2023 - 10.2023
Student Editorial Services
University of Warwick
03.2023 - 10.2023
Public Relations Intern
Brands Spectrum
01.2022 - 09.2022
Director General
LUMS Model United Nations Society
05.2021 - 06.2022
BA (Hons) - English
LAHORE UNIVERSITY OF MANAGEMENT SCIENCES
MA - World Literature
WARWICK UNIVERSITY
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